"That needs engineering" is the most expensive sentence in Ops. ⛓️💥
Why? Because a lot of what we used to hand off, we can now build ourselves...and no, you don't need to become a software engineer. 🧵
What would you build yourself now, and what would you still refuse to own?
P.S. Clay's Agent Plugin, API and Routines docs are here: https://t.co/PoqXBVTjAU
@kyleplacy I think the superpower is going to be MOPs people who can do a lot of engineering work with the code helpers, what’s not clear is how many MOPs people will want to do that work 🤔
Knowing how to sell is the biggest game changer right now.
It's so easy to build shit, but 99.9% of people have no clue how to find leads, uncover pain, and sell the thing.
Incredible salespeople are positioned to be 100x'ers.
Automating more with AI is NOT the answer for better results from outbound
You don’t need more tools
You don’t need 27 AI agents
What you need is a strong fundamental understanding of go-to-market strategy.
- How to craft a good offer
- How to craft an ideal customer profile
- How to programmatically test campaigns
Without an understanding of the WHY behind your campaigns, execution will always fail.
Don’t fall for “AI savior tool” fugazi, it all comes down to the humans running the machine to make it all work.
I've been saying for a few months that creators are going to be important for driving AI citation rates, and tomorrow, I'm dropping a massive report that synthesizes all the research I could find on this topic to make a data-backed case for this.
This is the only report I'm going to give away for free moving forward, but it's a good one, so get it in your inbox: https://t.co/h7Ek5xdfcU