Richard Pentin

Strategist by day. An exhausted, waste of space by night.

[Richard Pentin @ifonlyblog]

@NievesLigia Fake news

[Richard Pentin @ifonlyblog]

@KingsHouseSport thought you might enjoy Albert’s Jedi training in lockdown!

[Richard Pentin @ifonlyblog]

@alfox Unbelievably selfish.

[Richard Pentin @ifonlyblog]

@eskimon Unilever have tested exactly this and found serving pop up window 3’ after loading 2nd page drove 300% uplift in subscription rates vs 1st page visitors. Makes no sense to me why any brand would want to push subscriptions before giving a positive site experience.

[Richard Pentin @ifonlyblog]

@robistyping Loving this thread

[Juliet Hodges @hulietjodges]

Textbook anchoring effect #Brexit https://t.co/kFfUUj7ft9

[Richard Pentin @ifonlyblog]

Great framework for putting a data-driven marketing strategy in motion https://t.co/cvSMpzHkxV via @thedrum

[Richard Pentin @ifonlyblog]

@EdwardPentin @NCRegister @TomWehner @PJessererSmith @DecentFilms @MattBunson Well done Ed and the rest of your team

[Richard Pentin @ifonlyblog]

Has Unilever's ambition to eradicate gender stereotyping from its own ads been successful? https://t.co/a2vFguc8dD

[APG @APGLondon]

Ground breaking thinking on effective, commercial uses of YouTube that will benefit the strategy community as whole https://t.co/zArs5AE01Z

[Richard Pentin @ifonlyblog]

If only more brands had the courage to follow Unilever's lead -
The Failed Unilever-Kraft Heinz Merger @DavidAaker https://t.co/WGyUlJnwCc

[Richard Pentin @ifonlyblog]

A strong case study on how AI can increase media and creative optimisation https://t.co/TKy3uExiqQ

[bobby @bobby]

seeing this video took my day from like a 4/10 to a solid 9.

[Richard Pentin @ifonlyblog]

The world’s most valuable resource is no longer oil, but data https://t.co/skCf4Kso8O

[Digital Transform @TheDigitalTP]

An executive summary of "Leading Digital.."by George Westerman, Didier Bonnet & Andrew McAfee - Free and Exclusive. https://t.co/cjXHcK38xY

[Richard Pentin @ifonlyblog]

How soon before Alexa moves from our living rooms to our boardrooms? https://t.co/ZeJW5WgvLC

[KERN @kernagency]

Amazon's Alexa Could Soon Be In Every Marketing Meeting You Have https://t.co/n83OiCmq9v

[KERN @kernagency]

Why Traditional "Personas" are Dead and How to Evolve f/ @scottsocial @Omnicom @KERN_Health @DardenMBA https://t.co/BubfeBwalw

[Richard Pentin @ifonlyblog]

The hidden rules of agency collaboration - very perceptive and so true! https://t.co/TGwsoaQ7JI

[Richard Pentin @ifonlyblog]

Wonderful storytelling by Samsung + an ownable territory which has legs (as well as a long neck!)

#DoWhatYouCant https://t.co/rs0xj9swCw

[Kupferfuchs @KupferFuchs]

Da haben wir den Video-Beweiß: Jesus randaliert im Kölner Hauptbahnhof! #skandal