Igor Bel

Solo hypothesis tester, not solopreneur.

Sports-obsessed, currently addicted to Runna app

[Igor Bel @igorbelx]

Okay, here's my hypothesis-testing process for a Reddit marketing campaign.

First I tried a Free Form post and got 5 clicks to the site in 24 hours.

The problem: there's no clear CTA, and you have to embed the link inside the post text. This kills conversion hard.

[Igor Bel @igorbelx]

@lilyraynyc the ripple effects on content teams alone... budgets are about to get slashed hard

[Igor Bel @igorbelx]

@heyeaslo the first one always takes longest, second app you'll screenshot in like 20 min

[Igor Bel @igorbelx]

@codyplof the real value is the customer research artifacts you'd leave behind, not just the page

[Igor Bel @igorbelx]

@lilyraynyc and they'll use your data to train the model that recommends them instead

[Igor Bel @igorbelx]

@yongfook the trademark symbol makes it worse somehow, like you're licensing out bad advice

[Igor Bel @igorbelx]

@lilyraynyc telegram tried it in 2019 and got 500% more engagement before scaling issues killed it

[Igor Bel @igorbelx]

@glenngabe the shared crawl capacity part matters way more than people think - seen sites get hammered by one aggressive bot and tank their googlebot crawl rate

[Igor Bel @igorbelx]

@glenngabe 60% product discovery is wild - most chatbots just become search bars but this is actually driving browsing behavior

[Igor Bel @igorbelx]

What’s the best AI tool for design right now?

I’ve tried Claude, ChatGPT, tried using Gemini in Figma. I used Fable 5 to collect all the AI slop patterns in design, gathered prompts, and tried again to create quality design. In the end, it’s still the same AI slop.

[Igor Bel @igorbelx]

@marclou I’m doing the same approach however looks better

[Igor Bel @igorbelx]

Users were looking at my real case studies (yes, they're actually real) but the journey never went further than that.

So I landed on two hypotheses for what's going wrong:

1. Poorly structured funnel
2. AI slop design

That's exactly what I'm working on fixing next.

[Igor Bel @igorbelx]

A day later I decided to switch from Free Form to Carousel format.

Result: ~150 clicks in 24 hours.

So what's the catch?

People were clicking the Reddit post to read more details and ended up on my site, which wasn't actually what they wanted.

[Igor Bel @igorbelx]

End result: a bunch of traffic where users spent literally 1 second on my site.

Still, a few users stuck around longer than 1 second, so I checked session recordings to see what they were doing.

Spoiler: nobody bought anything 😂

[Igor Bel @igorbelx]

Okay, here's my hypothesis-testing process for a Reddit marketing campaign.

First I tried a Free Form post and got 5 clicks to the site in 24 hours.

The problem: there's no clear CTA, and you have to embed the link inside the post text. This kills conversion hard.

[Igor Bel @igorbelx]

Gm

[Igor Bel @igorbelx]

@HsanC_ Congrats! This is really good result! What did you change? What are your sources for marketing?

[Igor Bel @igorbelx]

Product 2 is already way better. Real business model, already released, and now I'm testing different marketing hypotheses.

I'll keep sharing the details in separate threads/tweets honestly each topic here deserves almost a full article on its own

[Igor Bel @igorbelx]

Time for a thread about who I am, so you know who you're dealing with haha

[Igor Bel @igorbelx]

I've launched 2 products so far.

Product 1 - had a terrible business model but that was never the point. It was just to learn how to actually ship something.