The Impact Group

Communication and Marketing Experts for Schools, Cities, and Boards of Developmental Disabilities.

[The Impact Group @igpr]

Our office, AKA the barn, has a lot of personality, and so does our team’s music taste. Whose playlist are you turning on?

[The Impact Group @igpr]

Every organization has blind spots when it comes to how it communicates. A communications audit helps you find those gaps. Our free Communications Audit Guide walks you through exactly how to get started. Download it here: https://t.co/JUrKbA9cVH

[The Impact Group @igpr]

Don't forget to register for our October Webinar, Building Your AI Toolkit! Join Phil Herman and Kaitlin Witzberger as they look at how AI can support the work communicators are already doing. Register here: https://t.co/fWbQUozhEs

[The Impact Group @igpr]

Save your spot for our October Webinar, Building Your AI Toolkit. Join Phil Herman and Kaitlin Witzberger as they look at how AI can support the work communicators are already doing. Register here: https://t.co/PF3j6ZMTTs

[The Impact Group @igpr]

Crisis doesn't wait for a convenient moment to show up. The organizations that recover fastest are usually the ones that had a plan in place before they needed it. Our Crisis Communication eBook walks through how to start building that plan. Download it: https://t.co/CIjOMgtX92

[The Impact Group @igpr]

The story behind the numbers builds trust with your community. Get started telling the story behind your budget with our "Telling Your Financial Story" guide. Download it here: https://t.co/2gucubchlD

[The Impact Group @igpr]

We're heading to the BASA Fall Conference, and we couldn't be more excited. Catch our session, "Beyond the Budget: Communicating Your District's Financial Story in a Time of Property Tax Reform," on October 6 from 2:15 to 2:55 p.m. in Polaris C.

[The Impact Group @igpr]

Every communications pro has opinions about what works and what doesn't. Here are a few hot takes from our account teams. What are your communications hot takes?

[The Impact Group @igpr]

Being prepared isn't about expecting the worst; it's about knowing exactly what to do if it happens. A clear plan means your team can respond with confidence instead of scrambling when it matters most. Download our Crisis Communication eBook to start: https://t.co/7B2P2lIcje

[The Impact Group @igpr]

Your community is receiving your message through more channels than ever, but that doesn't mean they're actually hearing it. A communications audit shows you where the gaps are and how to close them. Download our free Communications Audit Guide: https://t.co/97IgyzcXfs

[The Impact Group @igpr]

AI can be a great tool for a lot of things. Graphic design isn't always one of them. A Bynder study found that 52% of consumers disengage from content they suspect is AI-generated, and 20% view it as untrustworthy. This proves that consistent, on-brand design still matters.

[The Impact Group @igpr]

Property tax reform has changed the conversation districts are having with their communities. On September 29 at 1 p.m., Tom Speaks and Phil Herman will walk through how to communicate your district's financial story with clarity. Save your seat: https://t.co/AT6urgVlP2

[The Impact Group @igpr]

Gratitude gets stronger the more you practice it. This challenge is a simple way to build that habit over the next 66 days, and it pairs well with the other strategies in our Appreciology Toolkit. Start building a culture of appreciation; grab the toolkit: https://t.co/5aJ5ZiKDGN

[The Impact Group @igpr]

Don't know what to post this week? We've got you! A few ideas like these can go a long way toward keeping your community engaged and reminding them that there are real people behind the work. Save this post for the next time you're staring at a blank content calendar.

[The Impact Group @igpr]

Did you know the Ohio Department of Education and Workforce hired 50 literacy coaches to support teachers and help districts improve literacy outcomes? Super Sunday keeps you up to date with the latest news shaping Ohio's education landscape. Subscribe at https://t.co/KDkOcYQ8Ii

[The Impact Group @igpr]

Meet Erin Sernoffsky, our copywriter and content specialist! Outside the office she's hiking the metroparks with her family or cheering on the Guardians. "Our clients change lives, and I love helping them connect that work with their communities." We're so grateful to have Erin!

[The Impact Group @igpr]

Trust isn't built overnight. It's built through communication that shows up the same way every time, says what it means, and means what it says. Read the full blog post for more on what that looks like in practice: https://t.co/68KfIdZ20S

[The Impact Group @igpr]

Join Tom Speaks, Co-Founder and Partner, and Phil Herman, Partner, on September 29 at 1 p.m. for a look at how to communicate your district's financial story during property tax reform. Save your spot today at https://t.co/Q5WAGxk55E

[The Impact Group @igpr]

Clear, aligned messaging changes everything. Our Planning & Message Alignment services help make sure every piece of your communication works together to tell one clear story. See how The Impact Group can strengthen your communications. Contact us: https://t.co/MPEMkfkU6S

[The Impact Group @igpr]

Making an Impact is where we share what's happening on our end. This month has been full of good work and even better conversations with the organizations we get to support. Subscribe here: https://t.co/9B8AzeQUfA