Ian Ferguson

Ecommerce SEO consultant helping Shopify brands get found in Google and AI search. I write Ecommerce, Prioritised, a weekly newsletter on what to fix first.

[Ian Ferguson @ijfergy]

One collection page in seven on established UK Shopify stores had nothing in it to buy. I scanned 669 in October: 86% had at least one empty collection open to Google, and nearly a third had a test page still live. Worth a check before Black Friday: https://t.co/JNyXXbQQaW

[Ian Ferguson @ijfergy]

I poured 15 years of ecommerce into a new product page. On day four @getshoplift gave it a 95% chance to win. By day ten it was making over a third less per visitor.

Why early test results mislead, and what I'd judge the next one on: https://t.co/PsxE67BtTo

[Ian Ferguson @ijfergy]

ChatGPT read 111 pages before recommending me running shoes. Only two of the 17 it actually used were shops.

FanoutFox (free) shows you every search and page behind the answer.

AI still sends under 1% of web traffic, so don't drop your SEO for it.

https://t.co/G7V7FTCZ6w

[Ian Ferguson @ijfergy]

Take your Christmas page down in January and you're starting from scratch next November.

Two independents rank top five for "christmas hampers" with the same URL every year. Both were live in May.

Keep the URL up, swap the content.

Christmas examples: https://t.co/J31QvpV4pP

[Ian Ferguson @ijfergy]

It was new widget artwork, but ateast I didn't make any mistakes this year

[Ian Ferguson @ijfergy]

Sharing because I'll get a reward 🤔 #Duolingo365

[Ian Ferguson @ijfergy]

SEO TL;DR - 7 stories from the world of search worth reading 🌍🔍

Starting with some stats which reveal that only 18% of 16+ year olds said they thought the information from generative AI was reliable https://t.co/mYUHjn5NmR #AI #ChatGPT #SEO #Google

[Ian Ferguson @ijfergy]

This weekend only, I’ve dropped the number of newsletter referrals needed for a free SEO audit to 1

I've hit 400+ LinkedIn subs, but I'd love for you to join me over on @substack where I share weekly SEO insights

👉 Subsribe:
https://t.co/NNy8cvHLSg

#SEO #Ecommerce #BFCM

[Ian Ferguson @ijfergy]

Here’s everything I know about the current state of
#SEO in 1 hour😅

Everything from Google updates, to EEAT, with my 2 golden rules in mind:

1️⃣ If you're only doing something for SEO, don't
2️⃣ Good rankings should be a side effect of SEO

Watch: https://t.co/Jnk32snDE5

[Ian Ferguson @ijfergy]

@scottygb Shit, @JeremyClarkson is getting serious

[Ian Ferguson @ijfergy]

19/ That’s a wrap! If you want the full breakdown of each major topic, subscribe to my free SEO newsletter here: https://t.co/I082nYKKxn

Let me know if any of these points hit home for you. Have you noticed "term drift" or shifts in your own rankings recently? 📈👀

[Ian Ferguson @ijfergy]

1/ 🚨 Google's November Core Update is here! Rolling out now, it's the third update this year. 📊 With Black Friday & Christmas around the corner, timing isn't ideal, but quality content will help keep you on Google’s nice list. More below 🧵

[Ian Ferguson @ijfergy]

18/ Ready to dive into the specifics of canonical tags and SEO strategies for 2025? This guide has you covered: https://t.co/HFNn5DKh1u