🌅 Harry Lawson | SaaS Copywriter

Sharing how I use copywriting and product marketing content to help SaaS companies grow · Clients:@brightlocal, @mockuuups, @mailmeteor, @veedstudio & 20+ more

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

If you're a SaaS company with web pages, landing pages, and emails that could be working harder for you...

Shoot me a DM - I'd love to chat.

Here's a video of what @damonchen from @testimonialto has to say about working with me:

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@ShukrDesign Agree.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

Anyone else feel slightly pissed off when you get an email that's clearly an AI reply?

I understand if English is not your native language...

But come on man.

Some stuff you gotta sit down, think out, and write.

Makes me extremely demotivated to continue the conversation.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@nicolasmerouze @jchatelaine Hey Jeremy, this is what I do. Reach out, would love to help.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@helloitsolly Have you spoken to @JimZarkadas? I know Jim has done this sort of thing for Zenmaid if I remember correctly. Might be able to help.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@StefanGeorgi Stefan, I'm so glad to see you happy and content.

I wouldn't be here doing this without your influence / resources during COVID.

I'll be forever thankful to you for that!

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@JordanGal @rightmessageapp @brennandunn Do report back, interested to see what you're doing here!

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@helloitsolly @nico_jeannen I love this idea. Thanks for sharing.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

Was talking to a client today who said:

“Customers are upgrading… but I don’t know why.”

This founder runs a horizontal email marketing platform.

Clients could upgrade for loads of reasons —

to send more emails,

unlock automations,

The list goes on.

Now, upgrades are great.

But if something’s happening, there’s usually an 80/20 reason behind it.

And if we don’t know what that is, we can’t, as marketers, double down on it.

So how do we find out?

My suggestion:

On the upgrade confirmation page, show a full-screen pop-up that asks:

“What was going on in your life that made you upgrade today?”

It’s simple, but it surfaces gold we can use to double down in our upgrade messaging.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@dagorenouf Actually looks pretty good! How does your wife to be feel about it?

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@alphacolin @CustomerIO Amazing work, love the shot of the 2012 site. Looking forward to seeing how you integrate LLMs.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@JordanGal @heyrosieai Mega! Great work, Jordan!

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@nabeelazeez Thinking build in public is marketing is one of the biggest mistakes I see all the time with first time founders.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

IMO, it's now more important than ever for SaaS companies to invest in building relationships with their users.

They can copy your features...

They can low-ball your pricing...

But they can't copy the relationship you have built with your customers.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@jessethanley This is something I talk to founders about alot when working on their positioning/messaging

Once you choose a category, buyers have something to anchor to

Then your job is simple -you just gotta explain why you're the right choice vs. the incumbent for a specific type of person

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@jakestein This video is so good, Jake. Love what you're building, esp important problem for small co's like mine who don't have time for the back and forth.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@BenjaminHouy Awesome, would love to see it.

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@BenjaminHouy Yeah!

Better done than perfect.

Did wonder if you could test a mini intro up front:

Hey I'm Benjamin, founder of X

I created Y to solve [problem]

I found [existing solutions] didn't quite cut it for [reason]...

So I created X, it works by Z

Let me show you how it works...

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@coreyhainesco Lol, had a couple clients like this.

"Can I see the product?"

"No - it's not ready yet"

"So what am I helping you with?"

"need help with the narrative for our raise"

"Ok"

[🌅 Harry Lawson | SaaS Copywriter @harrywritescopy]

@sab8a @sama Nice work Sabba and the team!