Jarno M. Koponen

Product design and innovation leader. Now: @Zalando. Past: Head of AI & Personalization, @YleUutiset. Co-founder, @randomtheapp predictive media discovery.

[Jarno M. Koponen @ilparone]

🚨 A new article out from me! "How to build agentic CX frameworks: transitioning from static to agentic workflows“. In order to shape and lead the agentic transformation, you need to redifine your operational model and workflows. https://t.co/jipxlvOz7U #ai #design

[Jarno M. Koponen @ilparone]

Time for the next steps on product, design and AI: https://t.co/jipxlvOz7U #ai #product

[Jarno M. Koponen @ilparone]

New from me. ”Product designers are no longer focusing on shaping interfaces and journeys. They’re increasingly shaping behavioural systems and creating experiences that can act on behalf of a user in a controlled and meaningful way.“ https://t.co/jipxlvOz7U #design #ai

[Jarno M. Koponen @ilparone]

🚨 A new article out from me! "How to build agentic CX frameworks: transitioning from static to agentic workflows“. In order to shape and lead the agentic transformation, you need to redifine your operational model and workflows. https://t.co/jipxlvOz7U #ai #design

[Jarno M. Koponen @ilparone]

🚨 My new piece on the future of the AI agentic customer experiences is out now! 

It explores what is Agentic AI CX, and how it will concretely shape customer experiences and product design. https://t.co/UuT8QV6TBa

#ai #design

[Jarno M. Koponen @ilparone]

@ramizwebti Agreed, adoption doesn’t happen overnight. Agentic approch already started being executed under the hood. But really „independent“/personal agents not releasable at scale (think e.g. what OpenAI offer in higher paid tiers). Access/adoption to accelerate in the next 1-2 years.

[Jarno M. Koponen @ilparone]

🚨 My new piece on the future of the AI agentic customer experiences is out now! 

It explores what is Agentic AI CX, and how it will concretely shape customer experiences and product design. https://t.co/UuT8QV6TBa

#ai #design

[Jarno M. Koponen @ilparone]

With bringing LLM applications into existing hardware we're just starting to push the limits of what useful "smart" devices can really mean.

I believe the biggest paradigm shifting AI-driven innovations in product design for hardware and software are on their way.

2/2 🧵

[Jarno M. Koponen @ilparone]

Today, we do not yet truly have 1) an AI-first consumer software nor 2) an AI-first consumer hardware.

With ChatGPT and conversational customer experiences budding here and there we're now just in the beginning to drive customer and business value…

1/2🧵 #ai #design

[Jarno M. Koponen @ilparone]

Super excited and grateful, it was a full house! I had so much fun on doing a Master Class keynote about generative AI-powered CX and innovation leadership in Chatbot Summit Berlin 2025 this week.

My keynote focused on… 🧵

#ai #design

[Jarno M. Koponen @ilparone]

I had a joy of sharing the stage with amazing leaders working on conversational and agentic AI coming from @on_running, @IBM, @MercedesBenz, @vodafone and @databricks among others.

Looking forward to continuing the conversation!

[Jarno M. Koponen @ilparone]

Super excited and grateful, it was a full house! I had so much fun on doing a Master Class keynote about generative AI-powered CX and innovation leadership in Chatbot Summit Berlin 2025 this week.

My keynote focused on… 🧵

#ai #design

[Jarno M. Koponen @ilparone]

And…

- How to concretely combine UI/UX and generative AI into an impactful and engaging customer experience

#ai #cx

[Jarno M. Koponen @ilparone]

🔥Team has been driving amazing innovation work, and now we can announce the new exciting improvements to all of our customers.

- New look & feel
- Deeper personalization
- Context awareness

Learn more at @Zalando_Press: https://t.co/yReLqpeWD1 #ai #cx

[Jarno M. Koponen @ilparone]

Unveiled! How Zalando Assistant got even smarter.

And just in last week‘s time I have given 2 keynotes on how we’re combining product design, AI and business in developing our AI assistant (in @CX_Network‘s AI revolution in CX event, and in Chatbot Summit 2025). #ai #design 🧵

[Jarno M. Koponen @ilparone]

Today, we mark content online when it’s AI-made. In the future, we will mark content when it's human-made (when most of the content will be made by machines).

#ai #design

[Jarno M. Koponen @ilparone]

Today, we mark content online when it’s AI-made. In the future, we will mark content when it's human-made (when most of the content will be made by machines).

#ai #design

[Jarno M. Koponen @ilparone]

The 5 big Cs of Product Design in the age of generative and agentic AI:

1️⃣ Critical thinking 
Deeply understand, and then focus on and solve for the right/relevant customer problems/opportunities/learnings to drive decision making

1/n

[Jarno M. Koponen @ilparone]

4️⃣ Collaboration
Connect, understand and communicate proactively to drive multidisciplinary collaboration and alignment (from core teams to stakeholder management)

5️⃣ Craft 
Be tool-agnostic to deliver the right thing in the right time in the right context

3/n

#ai #design

[Jarno M. Koponen @ilparone]

The 5 big Cs of Product Design in the age of generative and agentic AI:

1️⃣ Critical thinking 
Deeply understand, and then focus on and solve for the right/relevant customer problems/opportunities/learnings to drive decision making

1/n

[Jarno M. Koponen @ilparone]

2️⃣ Creativity 
“Think different” in steroids (foster methods and practices for enabling creative moments, with or without the help of AI)

3️⃣ Compassion
Feel and ACT to design and deliver in a human-centric manner

2/n