iMediaMetrixPhilippa

Performance Centric Digital Marketing Professional| #DigitalStrategy. #Acquisition & #Rentention. #Optimization. #Nature & #Health Guru.

[iMediaMetrixPhilippa @iMediaMetrix]

Long-time, Curious Digital Media Marketer, with early roots in paid search, paid social, programmatic display and now Video. Data centric 1st, Performance Centric 2nd. Curious to see where AI takes this journey to next. Your thoughts?

[Cyrus SEO @CyrusShepard]

If you want to audit your website for AI opportunities, @aleyda's "3-Layer Framework" shows you exactly where to invest:

1) Presence
2) Readiness
3) Business Impact

Terrific case study showing she needed more PR > Content, Tech SEO - perfect to show execs+lead company efforts.

[Moz @Moz]

This webinar was unmissable and, fortunately, available on demand 😉

https://t.co/8wr85yZVuO

[Semrush @semrush]

Here's a statistic that should raise the eyebrows of every SEO professional: 92-94% of AI Mode searches were zero-click searches. Naturally traffic drops are being widely reported or predicted.

This means visibility in AI search is incredibly critical for brands. If your brand isn’t being mentioned or clearly cited, then you could rapidly become invisible.

The thing is, AI search platforms and LLMs operate their own crawlers. These AI search bots have different requirements to Google or other search engines. They won't wait for your JavaScript to load, won't parse your single-page application, and certainly won't tolerate your 4MB hero image.

Therefore, if your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this: https://t.co/yGeC5kQUX0.

[Aleyda Solis 🕊️ @aleyda]

@OpenAI / @Google: Please release a search console for your LLMs. Let us measure our content performance and search behavior to better serve the audience there without having to only rely on 3rd party data!

Thanks, SEOs around the world 🙏

PS: Google, don't say AI Mode data is "blended" in the performance report in the existing Google Search Console. Without a proper filter, that's simply useless.

PPS: OpenAI: Show us you can do better than Google here! Especially if you're releasing more commercially/transactional oriented features... it's fundamental for businesses/site owners/SEOs to understand the performance there to optimize the experience.

[Semrush @semrush]

10 ways to get quality backlinks:
•Linkable Assets
•Resource Page Link Building
•Broken Link Building
•The Skyscraper Technique
•HARO
•Link Gap Analysis
•Provide Testimonials
•Supplier Links
•Business Association Links
•Listicle Link Building

https://t.co/BW4Ajt4h1d.

[Cyrus SEO @CyrusShepard]

Accurate

[Joy Hawkins @JoyanneHawkins]

👀 These are the leads my agency is getting from ChatGPT. It's only halfway through May and it's already more than April. Sure, the numbers are small, but the growth rate is something to watch.

[Meer | AI Tools & News @Meer_AIIT]

ChatGPT Prompting Cheat Sheet.

Use this Cheat Sheet to master prompting:

10/10 Bookmark 🔖

[iMediaMetrixPhilippa @iMediaMetrix]

@Pleightx This is hilarious!

[Captain j @Captainj310]

And tariffs are OFF, for now.

[iMediaMetrixPhilippa @iMediaMetrix]

@facebook @fbsecurity if you account is disabled after it's been hacked... and you are not able to login ... how can these be valid instructions to recover it? Clearly you cannot login so users are left with no recourse! That is not a solution. What recourse do we have?

[iMediaMetrixPhilippa @iMediaMetrix]

@aleyda @aleyda any opportunities for any one looking for positions? DM me if yes....

[Barry Schwartz @rustybrick]

Court rules Google must face £13.6bn advertising lawsuit https://t.co/zpXGRhiwtL

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention.

I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

[Frederick Vallaeys @siliconvallaeys]

Google Ads advertisers will be disappointed to find yet another piece of control removed as Google restricts the number of location exclusions that can be associated with a campaign. https://t.co/WSEkiP7FMl

[iMediaMetrixPhilippa @iMediaMetrix]

@googlesearchc @googlesearchc this is great news!

[iMediaMetrixPhilippa @iMediaMetrix]

Long-time,Curious d
Digital Marketer, with early roots in paid search, now expanded to paid social, programmatic display and https://t.co/QPTF8p4jcy centric 1st, performance centric 2nd. Curious to see where AI takes this journey to next. Your thoughts?

[Carrie Rose @CarrieRosePR]

I am super excited to announce that we are now working with @Moz as their global agency.

A dream of mine - we will be working with them on this years MozCon in Seattle which is set to be one of the biggest yet. 👏👏

[iMediaMetrixPhilippa @iMediaMetrix]

May the force be with you...

[Google Search Central @googlesearchc]

Today we released the March 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb