Immersiv.io

Building the next-gen sports fan experience with XR 💫

Available on Apple Vision Pro, Android XR, Meta Quest, XReal, iOS, Android, Web...

#Future40 #SporTech

[Immersiv.io @Immersiv_]

Very happy to collaborate with @BBCSport to provide this unique 3D experience 🤩
Try it if you are in the UK!

[BBC Sport @BBCSport]

Live. Replay. Relive.

Get closer to the action than ever before with our FIFA World Cup 3D experience!

Deeper insight, more choice, and total control over how you experience the match.

Try it now ⬇️

https://t.co/dWbW0fONwH

#BBCFootball #FifaWorldCup

[Terenze @terenzeyuen]

Okay...this 3D live match from @BBC is incredible, you can experience the #FIFAWorldCup2026 as if you were Bellingham!

[Rizark 🇩🇿 @Rizark213]

La POV de Mbappé sur son but contre le Maroc.

Il voit rien c’est une dinguerie wow.

[Laxd @laxxxxxd]

A new immersive 3D viewing system at the World Cup just showed how the next generation of sports technology plans to make money.

The teams behind it had not actually relied on old broadcast advertising models alone. They built something that creates multiple layers of value from the same experience.

Fans saw the bird's eye views, player follow modes and first-person perspectives and assumed the main opportunity was simply charging viewers for better replays. It was not.

The real system works on several levels at once. A freemium app gives basic immersion for free to grow the audience quickly, while dedicated fans pay a subscription for full control, unlimited player spotlighting, saved personal broadcasts and deeper performance analytics.

At the same time the core AI and imaging platform is licensed directly to leagues, clubs and traditional broadcasters so they can sell premium packages to their own audiences.

The detailed movement and tactical data generated in every match is packaged and sold to coaching staffs and scouting departments that need insights beyond standard statistics. Brands can sponsor specific viewing modes or integrated moments inside the experience without breaking the feeling of immersion.

This week the first commercial deals built on this model are already being discussed as more stadiums roll out the technology.

The old way was selling one broadcast feed and hoping the ad slots would cover everything.

The new way is owning the immersive layer that fans, teams, leagues and brands all want access to. It lets them capture value from each of them through different channels at the same time.

[Sterling @Stemack]

https://t.co/YQ7xN7zx75

[Immersiv.io @Immersiv_]

👋👋

[Az. @__AAx98]

The best thing BBC have ever done. Still not sure how they’ve managed it.

[Messi Anıları @messianilari]

Messi'nin golünü bir de onun gözünden izleyin 👇

[Isaac 🗣️ @isaaclee423]

Possibly the greatest invention of all time. BBC, take a bow. #NUFC

[Pintspor @2bira1mac]

BBC’nin bu 3D maç deneyimi harika. Maçı istediğiniz oyuncunun gözünden izleyip, anlık istatistiklere ve oyuncu bazlı ısı haritalarına çok iyi görsellerle ulaşabiliyorsunuz. Taktik işine düşkün bir arkadaşına göndermelik.

https://t.co/PfamLBo8eH

[Bebo @Bbebo_55]

من المنظور الثلاثي .. تسديدة برونو جيماريش اللي ضربت راس زميله باكيتا 😂😂

[DataFut @DataFutebol]

O gol do Gabriel Martinelli ontem na visão do Bruno Guimarães, que deu a assistência.

Esse software 3D da BBC é INCRIVEL!

[The Athletic | Football @TheAthleticFC]

For the first time, all of the matches in this World Cup can be watched from any imaginable angle, thanks to the BBC's World Cup 3D Experience.

@FootballCliches tests the technology by re-living key moments through the eyes of Lionel Messi, Sadio Mane and more.

🔗 https://t.co/yBcdT61jIf

[Adam Hurrey @FootballCliches]

36 years on, despite it not being entirely clear who and what it's for, I've become slightly addicted to the BBC’s World Cup 3D Experience.

From Erling Haaland rampaging towards an Iraqi goalkeeper at 32kph, to Messi's weirdly pathetic penalty, via a cramp-ridden referee, I have increasingly lived this World Cup through the players' virtual eyes.

Is this the future? How immersed do football fans really want to be? I'm unsure, but this deserved my curiosity, for @TheAthleticFC

(Free to read)

https://t.co/1jXsifHmQM

[Supet @SupirPete2]

hari ini asik ulik fitur BBC di piala dunia ini, nonton versi 3D

menyenangkan melihat versi tactical, bs jg ubah POV pemain, bisa ganti2 arah kamera.

The future of watching football matches.

ini ternyata bs nonton live dan jg versi highlights nya .

[Dale Johnson @DaleJohnsonBBC]

Lionel Messi’s goal for Argentina from all angles on the BBC Sport 3D feature.

Watch: https://t.co/ELC7vt6pTC

#ARGAUT #FIFAWorldCup

[GRADA B pro @GradaBpro]

En la web de la BBC puedes seleccionar un jugador y ver acciones de partido en 3D virtual.

Así se ha visto el gol de Lamine Yamal y así lo ha visto el.

[Dale Johnson @DaleJohnsonBBC]

Lamine Yamal’s goal in third person view on BBC Sport’s 3D app.

#ESPKSA

Access here: https://t.co/ELC7vt6pTC

[Mario Nawfal @MarioNawfal]

Watching a World Cup match in AR might be the closest thing to living in the future.

A full match playing as a miniature 3D stadium right in your space.

Writer: Val

https://t.co/FNz3mRygvc

[Fingac15 @fingac15]

World Cup 2026 3D Experience this is the coolest thing ever ⚽️ https://t.co/Koh8y6QfM6

[🇵🇱 Moder on the Dancefloor 🇵🇱 @jackalbion96]

And thanks to BBC sport I can

[Immersiv.io @Immersiv_]

"The most ambitious piece of interactive design yet."

"What the BBC's new platform does is turn all that raw data into something visual and explorable, a live piece of interactive design built from the match itself."

Thank you for this great review @IanDean4!

[Creative Bloq @CreativeBloq]

What is BBC's new 3D World Cup app, and what does it mean for sport? https://t.co/09PDO0wWDe