Imogen Green

Web2 & Web3 growth/marketing. Scaling Ecom brands 📈 Marketing for @humanoidnetwork

[Imogen Green @imogenmaygreen]

Just witnessed my guy friends hold a board meeting over an Ibiza trip.

Is this a thing??

[Imogen Green @imogenmaygreen]

@GrowOrFail Very true. half the time brands think their ads aren’t working and it’s just a tracking issue

[Imogen Green @imogenmaygreen]

the biggest mistake i see e-com brands make with meta ads

they increase budget before they have a winning creative

then blame the algorithm when ROAS tanks

fix the creative first. scale second. always.

[Imogen Green @imogenmaygreen]

@DamexyThe Exactly, meta is incredibly efficient at finding cheap clicks

the bottleneck is always the creative converting them

most brands never figure out that’s where the problem actually is

[Imogen Green @imogenmaygreen]

most brands think scaling meta ads means increasing budget then they wonder why ROAS drops the moment they do.

here's what's actually happening:
creative fatigue, the algorithm exhausts your creative faster at scale. more budget = more people seeing it = it dies quicker.

I took an e-com brand from flat ROAS to 7.7 by doing one thing differently:

we never stopped testing creatives
12 launched. 2 winners. scaled both. immediately started testing the next ones.

budget follows creative. not the other way around.

[Imogen Green @imogenmaygreen]

POV: You slept on this… solana:33eum82LaAhtv5YkUq1BdwEviSErH5CnFxqVNLT5pump

We spoke about this in our channel days ago and look at it now…

[Imogen Green @imogenmaygreen]

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