You don't have to beat your competitors to grow your business.
You just have to become the right choice for a specific group of people. Know who you're serving, understand what they need and give them a reason to keep choosing you.
That's how you scale.
If you don’t have confidence, build evidence.
If you don’t have evidence, build skill.
If you don’t have skill, build discipline.
If you don’t have discipline, build accountability.
If you don’t have accountability, remove friends + change environment + add stakes.
One thing that almost ruined me was constantly waiting for the perfect time.
Thank God I realised it wasn't too late to change that.
Things started getting better when I chose execution over perfect timing.
You don't have to have it all figured out. Just start with what you have.
You don't need to own a factory to own a product brand.
You don't need to manufacture shoes to sell shoes..
Sometimes, all you need is the knowledge of where to find the right products and how to get them to your market.
Don't limit your business ideas.
You don't have to announce every plan.
Sometimes, just quietly work on yourself, learn the skill, build the business and let your progress speak....
#Work