InfinityDirect

We are A CUSTOMER GROWTH COMPANY that uses DIRECT MARKETING.

[InfinityDirect @InfinityDirect]

People do not make home renovations, like remodeling a kitchen or replacing a roof impulsively. Those decisions form over time.
https://t.co/FFAZ3KG9p6
#directmarketing #directmail #homeimprovement

[InfinityDirect @InfinityDirect]

"What would the value of LiveRamp have become in two years? Certainly not higher – and maybe much lower."
https://t.co/vkL4UWBdE7
#directmarketing #programmatic #addressable #digital #advertising

[InfinityDirect @InfinityDirect]

"We define geography based on past customer activity, profile the best customers (the ones we want to find more of) and apply models to refine and scale."
https://t.co/qVEBXfFcxy
#directmarketing #homeimprovement #audience #modeling #prospect #growth

[InfinityDirect @InfinityDirect]

In observance of Memorial Day, our office is closed today. Wishing everyone a safe and meaningful holiday.

[InfinityDirect @InfinityDirect]

AI overviews are changing the SEO game. What can you do about your organic web traffic trending down?
https://t.co/CnMlPb1gIJ
#directmarketing #seo #aeo #snippet #keywords

[InfinityDirect @InfinityDirect]

"As CTV scales and attracts a broader mix of advertisers, its value is less about availability and more about its ability to deliver precision, efficiency, and measurable outcomes."

https://t.co/rGn5nLMrgn

[InfinityDirect @InfinityDirect]

When you separate signal from noise, targeting improves. Messaging sharpens. Conversion stabilizes.
https://t.co/XjhNsyEGIM
#directmarketing #directmail #customerjourney

[InfinityDirect @InfinityDirect]

We don’t just think about stages. We think about signals.
https://t.co/7c6OYxgwK8
#directmarketing #directmail #mail #usps #customerjourney

[InfinityDirect @InfinityDirect]

"For now, at least, it looks the part. The ads manager bears a passing resemblance to Google’s own. Whether the functionality follows is another matter."

https://t.co/p83o5tU0WI

[InfinityDirect @InfinityDirect]

"Demand exists on a spectrum. Some demand is strong and ready. Some is weak and exploratory. Some is false."
https://t.co/VNnQvaFZv1
#directmarketing #directmail #conversion #leadgeneration

[InfinityDirect @InfinityDirect]

"The business case is proven, but operations haven't caught up."
https://t.co/eCk9VWRZfj
#directmarketing #personalization #ai

[InfinityDirect @InfinityDirect]

Where should we invest to maximize return? In home improvement, that question gets more interesting....
https://t.co/DXVAhCZxcL
#directmarketing #directmail #homeimprovement #leads #leadflow

[InfinityDirect @InfinityDirect]

"Good modeling goes deeper than basic demos or generic lookalikes."
https://t.co/CjINFatPn4
#directmarketing #direct #mail #directmailmonday

[InfinityDirect @InfinityDirect]

"Unless a buyer has a moment where they realize they’re uncomfortable, they won’t change."
https://t.co/GRxn8f4iXO
#directmarketing #opinion #marketing

[InfinityDirect @InfinityDirect]

Direct mail didn’t die. It changed. Evolved. Just like any business, solutions evolve or die.
https://t.co/ZzMk34FksM
#directmarketing #directmail #mail

[InfinityDirect @InfinityDirect]

Adoption of dark mode is now at 82% for smartphone users and 86% for professional desktop users. If you're approving email tests in light mode, you'll be left in the dark.
https://t.co/0nezwqiiQc
#directmarketing #email #marketing #design #darkmode

[InfinityDirect @InfinityDirect]

Maximizing return on your marketing budget should always start with who you target.
https://t.co/P0AXzFPLKe
#directmarketing #audience #development

[InfinityDirect @InfinityDirect]

"Eventually, teams reach a point where launching a new campaign feels risky because no one’s fully sure how it will interact with everything else in the system."
https://t.co/IHQ7QgGB7o
#directmarketing #marketing #automation #email

[InfinityDirect @InfinityDirect]

"Sender reputation suspensions result from poor email practices, including high subscriber complaints and invalid addresses."
https://t.co/GKJZhHHO2M
#directmarketing #email #marketing #deliverability #sender #reputation

[InfinityDirect @InfinityDirect]

"Bad creative kills an agency pitch faster than a mismatched budget"
https://t.co/dVtzCKOheO
#directmarketing #design #creative #budget