People do not make home renovations, like remodeling a kitchen or replacing a roof impulsively. Those decisions form over time.
https://t.co/FFAZ3KG9p6
#directmarketing#directmail#homeimprovement
AI overviews are changing the SEO game. What can you do about your organic web traffic trending down?
https://t.co/CnMlPb1gIJ
#directmarketing#seo#aeo#snippet#keywords
"As CTV scales and attracts a broader mix of advertisers, its value is less about availability and more about its ability to deliver precision, efficiency, and measurable outcomes."
https://t.co/rGn5nLMrgn
"For now, at least, it looks the part. The ads manager bears a passing resemblance to Google’s own. Whether the functionality follows is another matter."
https://t.co/p83o5tU0WI
Adoption of dark mode is now at 82% for smartphone users and 86% for professional desktop users. If you're approving email tests in light mode, you'll be left in the dark.
https://t.co/0nezwqiiQc
#directmarketing#email#marketing#design#darkmode
"Eventually, teams reach a point where launching a new campaign feels risky because no one’s fully sure how it will interact with everything else in the system."
https://t.co/IHQ7QgGB7o
#directmarketing#marketing#automation#email