@masticoon@WillowGagnon Ideally yes. Meta says a lot of things which dont make sense when you look at the data. Anyway as they say - 80% of your revenue is going to come from 20% of the products. Another method is to keep one campaign for testing & another for winners cuz too many skus
@WillowGagnon I’d start with one test campaign with multiple abo adsets each promoting a unique sku, with 3-4 creatives dumped inside. Once you find a potential winner launch a dedicated campaign for that sku with different adsets for fine tuning placements or demographics or creatives