Mohit Agrawal

Curious. Misplaced Priorities.

[Mohit Agrawal @masticoon]

@Ajain112 People in India also don't have great physique. Such tshirts look better on good body builds. Like USA or Europe. .

Unless ofcourse you are talking about Airism. Then tshirt should match that quality and handfeel. And marketing prowess that comes along with it.

[Mohit Agrawal @masticoon]

@Ajain112 We have sold a lot from export lots at our retail shops. Ppl didn't have much liking for flimsy looking tshirts except some youth. TAM is limited. price expectations are also too less even if quality is good. People don't get dynamics as much as you do.

[Mohit Agrawal @masticoon]

@pratiknagariya Which service are you using? Or self designed

[Mohit Agrawal @masticoon]

@benradack I have an apparel brand. I test in ASC ABO. And graduate them to ASC. Should there be separate ASC CBO campaign for each sku? Should they depend on type of audience that sku attract? Will it depends on difference in prices? Will more ASC not lead to 'fragmentation'?

[Mohit Agrawal @masticoon]

@ingenius2024 @WillowGagnon Asc campaign should be different for each sku? Suppose it's apparel brand. .so each sku getting own campaign would be so many campaigns.. isn't it going to lead to 'fragmentation' which meta algo opposes. And can/should they be clubbed as per similar audience/price-range

[Mohit Agrawal @masticoon]

@dileshumale Best way to animate quickly and cheaply is?? Claude, canva, google flow, adobe firefly?

[Mohit Agrawal @masticoon]

@Ajain112 I think model has weak personality

[Mohit Agrawal @masticoon]

@benradack 1ad set per angle, 3-4 ads each in testing ABO. People say it is waste of resources to put 3-4 ads. Instead put 1 ad only in an adset. https://t.co/qbTZzqd6V2

[Jack Gilbey @jackgecom]

1 ad per ad set is better than multiple ads per ad set for testing.

Before I would test with 5 or more ads per ad set and let Meta decide the spend.

Spend would only go to 1-2 ads and I just assumed the other ads weren't winners as meta didn't spend on them.

But I've found so many winning ads recently from forcing spend on ads that originally got no spend.

I don't know why it took me this long to realise that you can't determine if an ad is a winner with only $0.41 spend.

The downside is you now spend more on testing, but it's worth it as you'll find more winning ads this way.

Now I test only with 1 ad per ad set.

I put the winning ads into a new campaign with multiple winning ads in the ad set.

I'll still leave the original testing ad set on, and scale this ad set too.

[Mohit Agrawal @masticoon]

@benradack Thanks for detailed thoughtful response.

[Mohit Agrawal @masticoon]

@benradack @dileshumale what do you say.

[Mohit Agrawal @masticoon]

@benradack Budget at 2-3x my average CPA so I get a couple purchases a day....
How do you complete 50 conversions per week to get out of learning? People suggest testing budget needs to be too high to cover quick 50 conversions.

[Akash Sampurnanand Pandey @late_bloomer_7]

AIR 1 in IIT-JEE. AIR 1 in AIEEE. Gold Medalist at the International Physics Olympiad. No other topper in the history of the IITs has ever secured that triple crown.

Yet, 2 years later, he quit.

In 2006, an eighteen-year-old Chandigarh boy, Raghu Mahajan, claimed the undisputed trophy of the Indian education system: Computer Science at @iitdelhi

On paper, the script was already written. Coast through IIT, dominate placements, take a Silicon Valley offer, and end up as the face on a newspaper ad for a 2 Crore package.

But he was not playing that game.

Inside IIT Delhi, Mahajan found a campus life not very inspiring when it came to research. It was an optimization engine built to funnel the country's best minds into high-paying jobs. Not passion for learning.

So he dropped out. He flew to Boston and transferred to MIT to study pure physics and mathematics.

Then PhD at Stanford. Then, as a postdoc at Princeton, he co-authored foundational work with Juan Maldacena on the Page curve and black hole entropy, helping explain how information survives at the very edge of the universe.

In 2024, after sixteen years abroad, he came back to India. He now works at the International Centre for Theoretical Sciences in Bengaluru as a humble researcher.

His exact skill set is worth a fortune in finance and big tech. But he instead chose to use it on the hardest questions that no one pays him to answer. His prize is in the pursuit of those answers.

And that is a flex money can't buy

[Mohit Agrawal @masticoon]

@benradack We have major issues going with all our new ads. ATC is very high. Checkout is very low. Other old ads are working well , so checkout is still smooth. What is the reason for low checkout and how to tackle it. I added offer in one of them to check if it works.

[Mohit Agrawal @masticoon]

@ladprofit Opus

[Mohit Agrawal @masticoon]

@Guifyx2 @SandeepMall https://t.co/fkVBOh0KGm

[Mohit Agrawal @masticoon]

@dileshumale People actually underestimate the power of emails

[Mohit Agrawal @masticoon]

@dileshumale Omnisend, kaviyo, Shopify or something else

[Mohit Agrawal @masticoon]

@kes11av Was doing just the same today. Trying to hire young content creators for fashion.. and allrounder editor videographer

[Mohit Agrawal @masticoon]

@saybwala @dileshumale First 24 hours mostly it just finds the audience and we don't get enough conversions as per roughly assumed CAC