Dilesh Umale

D2C founder. Still figuring it out one order at a time.

[Dilesh Umale @dileshumale]

@Ananth7e This time it can be true.

[Dilesh Umale @dileshumale]

Oh, this is music to my ears. I might just have the perfect surrogate product 😏

[Rachita Arya | Craftmate @arya_rachita]

@dileshumale Same way they sell alcohol on TV. Surrogate product.

[Dilesh Umale @dileshumale]

@aditya19march It's an impulse buy product, but how are they handling marketing?

[Dilesh Umale @dileshumale]

Random question…. how do brands selling sex toys actually scale online?

Meta and Google obviously have restrictions around advertising them, so where does customer acquisition at scale come from? SEO, influencers, affiliates, marketplaces, organic?

Genuinely curious what the growth playbook looks like for brands doing serious volume in this category.

[Dilesh Umale @dileshumale]

@Ajain112 Aa raha hun main

[Dilesh Umale @dileshumale]

@arya_rachita

[Dilesh Umale @dileshumale]

Bhaiya first of all, you should never start an apparel business. But if you accidentally do, please don’t run Meta ads until you’ve done at least 100k organic orders. First establish the brand organically, build a community, get people talking about you, become a household name, maybe open 20-30 stores, get a celebrity to wear your clothes, and only then even think about touching Meta ads.

Meta ads are extremely dangerous and obviously loss making for beginners.

Real brands should establish organically for a few years first. Then they should start to think to give Zuckerberg their money. Everyone here should follow @Ajain112 bhai’s advice.

[Akshay G Jain @Ajain112]

I disagree with Arjan here. Everyone should run organic content, specially in the womens apparel space. If you cannot generate 10k orders organic, I think u should never start meta ads.

[Dilesh Umale @dileshumale]

@ilanvasanthi I'm saying this seriously.

[Dilesh Umale @dileshumale]

@AkshayKhatri_8 Arey yaar… dimaag se hee nikal gaya yeh toh.

[Dilesh Umale @dileshumale]

@patokekar

[Dilesh Umale @dileshumale]

Cannot agree more…

[Chirag @Chuki3067417985]

@dileshumale word of mouth is best 👍
meta ads is costly, loss making, for losers only 👍

[Dilesh Umale @dileshumale]

@Chuki3067417985 People don’t understand this

[Dilesh Umale @dileshumale]

@imYadav31 Your tweets are giving me that itch to upgrade my 17 pro max to this 😅

[Dilesh Umale @dileshumale]

@Mayank_Pokharna I don’t understand what that means

[Dilesh Umale @dileshumale]

Just realised I have around 600 creatives live right now across 60 flexible format ads.

Planning to double that over the next 8–10 days.

[Dilesh Umale @dileshumale]

@arya_rachita Yeah, I think this only works if you capture the raw, unscripted reactions of the interviewee. The awkwardness, surprise, laughter etc is literally the content.

AI will kill the exact thing that makes this format work.

[Dilesh Umale @dileshumale]

I have an idea, has anyone tried street interview style ads outside colleges, offices, etc?

Give people a product for free, ask a few fun questions, capture genuine reactions.

The format clearly works for organic content… Curious if anyone has managed to make it work for paid ads too??

[Dilesh Umale @dileshumale]

@Yuvraj_Vyas Umm… me alone.

[Dilesh Umale @dileshumale]

@vinodchendhil @Ajain112 @Ajain112 is Guruji 🙏

[Dilesh Umale @dileshumale]

@darshitjainn Everything.

[Dilesh Umale @dileshumale]

@vinodchendhil Oh, I didn't know. I'll have a look. But I'm 100% sure it works for my niche if questions are crafted carefully.