Michael Henderson

'The Marketing Fiduciary' - the marketing consultant your accountant will love. Tweeting about marketing, business and personal development. Go Mizzou! 🐯

[Michael Henderson @innuHendo]

Presence

Gratitude

Empathy

Clarity

[Michael Henderson @innuHendo]

If you enjoy the process, celebrating the wins is less important .

If you don't enjoy the process, celebrating the wins is mandatory to keep the momentum up.

[Michael Henderson @innuHendo]

@EmmaDorge The Sumo Advantage was a good primer when I was looking at pivoting to a BD role! https://t.co/bsattClL3w

[Michael Henderson @innuHendo]

AI has the potential to help build a culture Leaders dream of:

- More productive employees and teams when distributed in problem areas lacking expertise or process

- Happier, smarter employees because they're dedicating more time to the parts of their jobs that matter the most

[Michael Henderson @innuHendo]

AI is a flywheel.

Once you start, though, the only thing in your way of success is poor talent fit or poor leadership/vision.

Be careful what you wish for 🤣

[Michael Henderson @innuHendo]

AI has made it astronomically easier for brands to become media companies.

Train models on your brand tone/POV and design guide to:
-Summarize news specific to the problems you solve
-Suggest news jacking blog topics
-Draft social posts and ads
-Mockup graphics

[Michael Henderson @innuHendo]

All of a sudden you decide a podcast/webinar series fits perfectly into your media machine. This wasn't even on your radar a year ago.

Here you can use AI to brainstorm interview questions/draft an episode outline, analyze episode transcripts and suggest supporting blog content.

[Michael Henderson @innuHendo]

In most cases, this couldn't be further from the truth.

Start collaborating on how to incorporate AI into your work, otherwise you will eventually get left behind.

Start with questions like:
What tasks currently take too long?
What parts of existing processes should be better?

[Michael Henderson @innuHendo]

Unlike X, most people I talk to in "real life" are reluctant to admit they use AI to help them do their job.

Reading between the lines, it seems there's a stigma attached to using tools like ChatGPT at work. As if using AI means you're a fraud or too incompetent to do the work.

[Michael Henderson @innuHendo]

Great leaders strive to ensure their employee's contributions are invaluable to an organization.

A big part of accomplishing that, which far too many leaders and organizations overlook (and I used to as well), is making their employee's feel as invaluable as their contributions.

[Michael Henderson @innuHendo]

@kevinwlordbarry B2B

[Michael Henderson @innuHendo]

@kevinwlordbarry B2B

[Michael Henderson @innuHendo]

@kevinwlordbarry B2B

[Mark Brooks @markbrooks]

We tend to get management all wrong.

We view it as:
- A promotion, when it’s a career change
- Becoming the quarterback, when it’s joining the coaching staff
- A step up, when it’s an act of service
- An add-on responsibility, when our team should be our primary focus

[Michael Henderson @innuHendo]

Killer episode @drgurner! A must listen:

[Cyrus SEO @CyrusShepard]

New: Google confirms Topical Authority as a long-standing ranking factor + tips for how it works:

• Topic/Location Notability: What sites do people turn to? e.g., clicks?
• Influence + Original Reporting: Citations (links/mentions)
• Source Reputation: Links from expert sites

[Michael Henderson @innuHendo]

Vulnerability

[Michael Henderson @innuHendo]

Picking my daily meditation practice back up today 🙌🏾🧘🏾‍♂️

[Michael Henderson @innuHendo]

Presence

Gratitude

Empathy

Clarity

[Michael Henderson @innuHendo]

Finding a way to accurately measure the impact of "Dark Social" will be the next great evolution of attribution modeling.

If you care about the effectiveness of your marketing, watch this area closely.

[Rand Fishkin @randfish]

NEW research: https://t.co/u2vUmKr6xP

How bad is the "Dark Social" problem? To find out, we worked with @StevejLamar on an experiment across 11 social networks and 16 types of referrals, measuring how much traffic these networks send without correction attribution.

[Michael Henderson @innuHendo]

Knowledge is the currency of content marketing.

Your customers will trade their hard earned dollars if you can share what you know in a digestible manner.

Nailing the basic elements of SEO gets you there much faster though.

[Michael Henderson @innuHendo]

You should be proud of working hard.

You should be proud of earning for your family and making sure those you love are taken care of.

But you should also be proud of the source of those earnings and the work you decide to do that takes you away from those you love.