More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and machines the clarity to create cohesive, emotionally resonant experiences. “Great design isn’t what you ship. It’s what your system makes possible.” Learn more: https://t.co/ajxJlvCqGV
@instrument helped @procoretech shift the perception from “tech for construction” to “built by and for builders" with the new identity. The design system balances structure and humanity. #BrandingCase
May’s Honor Awards are here!
https://t.co/FJ5leKPBP9
Portfolio – "https://t.co/r0AUEgVhQZ" by @phntmLDN
Business & Services – "Dayos" by @timestwo_design
E-commerce – "Oura Ring" by @instrument
No-code – "Tiny Villa 3D Website" by @PeachWeb_
Product – "Capsules®" by Moyra
We're on the lookout for a freelance DevOps Engineer and a Motion Designer to help us craft exceptional digital experiences. Explore the opportunities here:
https://t.co/VJEauSPGlH
This Thursday, our VP of Creative, Nishat Akhtar, will be on the stage at #DesignThinkers in Toronto.
Join us as she presents 'Play as Practice,' a talk which explores the importance of play within the creative process—for creatives, clients, and our collaborative work.
@GoogleDesign We intentionally created a platform to capture ‘newness over time,’ evolving in both form and in experience. This allows the website to remain current, adapt quickly, and be more resilient to design trends. Visit the case study (🔗 above) or https://t.co/ZtLc0fdVZ1 for more.
.@GoogleDesign is a home for imagining the future of design and technology. Our team designed & built the site from the ground up, resulting in a more adaptive & expressive experience that was tailored to embody Google’s unique & influential design ethos. https://t.co/ROBxmy9vcR
✨@instrument partnered with @blackspaceorg to create an evolved brand, design system & digital experience to empower them into the future.
Learn the story behind the Webby-recognized site — built on #WordPress, powered by @wpengine — in #CraftedWithCode! https://t.co/td05CBOY0P
We have an exciting @webflow project in the works, bringing you something edgy and cool❄️❄️. Stay tuned as it will be coming your way very soon! Additionally, we'd like to send some love🩷 to the team at @instrument for their fantastic "Instrument Sans" font family.
We’re celebrating our partners @Microsoft for winning a @Cannes_Lions Grand Prix for ADLaM w/McCann. We’re proud to partner w/Microsoft on Unlocked to showcase this and other stories about how technology affects people’s lives. Check it out here:
https://t.co/V96ulBjFTe
Our journey to the Nike design system began more than a decade ago, when we were first tapped to reimagine https://t.co/LIPTwgmrxH.
Read more about our work with @Nike here: https://t.co/6RO3l4L8Dt