Instrument

A multidisciplinary creative company that redefines brands and experiences.

[Instrument @instrument]

@alessio_joseph 😂

[Code and Theory @codeandtheory]

More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and machines the clarity to create cohesive, emotionally resonant experiences. “Great design isn’t what you ship. It’s what your system makes possible.” Learn more: https://t.co/ajxJlvCqGV

[Fran Pérez @franperezbr]

@instrument helped @procoretech shift the perception from “tech for construction” to “built by and for builders" with the new identity. The design system balances structure and humanity. #BrandingCase

[Code and Theory @codeandtheory]

A massive night for the Code and Theory Network at the @shortyawards ! Code and Theory earned Agency of the Year, alongside category wins for @NBCUniversal, @NFL, @StarTribune and @thomsonreuters—plus more notable honors across @YETICoolers, @RCPolitics , @ETSInsights, @TIAA, @elfcosmetics (@wearekettle), @Qualcomm (@LeftFieldLabs) and @pagerduty (@instrument).

Together, our teams earned:
- 5x Category Winners
- 10 Additional Honors
- Agency of the Year Recognition

Thank you to our clients for their ongoing trust and partnership, and to our teams that power these now award-winning experiences.

[Instrument @instrument]

@zburlita 😍

[awwwards. @awwwards]

May’s Honor Awards are here!

https://t.co/FJ5leKPBP9

Portfolio – "https://t.co/r0AUEgVhQZ" by @phntmLDN 
Business & Services – "Dayos" by @timestwo_design 
E-commerce – "Oura Ring" by @instrument
No-code – "Tiny Villa 3D Website" by @PeachWeb_ 
Product – "Capsules®" by Moyra

[Communication Arts @CommArts]

.@instrument's Laurel Burton on why the next era of brand isn’t about more content—it’s about more resonance. https://t.co/TmpRrohmil

[Instrument @instrument]

Check out what Instrument-ers are doing at this year’s @cworksco and register to join: https://t.co/63oNqLayqO

[Instrument @instrument]

We're on the lookout for a freelance DevOps Engineer and a Motion Designer to help us craft exceptional digital experiences. Explore the opportunities here:

https://t.co/VJEauSPGlH

[Instrument @instrument]

This Thursday, our VP of Creative, Nishat Akhtar, will be on the stage at #DesignThinkers in Toronto.

Join us as she presents 'Play as Practice,' a talk which explores the importance of play within the creative process—for creatives, clients, and our collaborative work.

[Instrument @instrument]

@GoogleDesign We intentionally created a platform to capture ‘newness over time,’ evolving in both form and in experience. This allows the website to remain current, adapt quickly, and be more resilient to design trends. 

Visit the case study (🔗 above) or https://t.co/ZtLc0fdVZ1 for more.

[Instrument @instrument]

.@GoogleDesign is a home for imagining the future of design and technology. Our team designed & built the site from the ground up, resulting in a more adaptive & expressive experience that was tailored to embody Google’s unique & influential design ethos. https://t.co/ROBxmy9vcR

[The Webby Awards @TheWebbyAwards]

✨@instrument partnered with @blackspaceorg to create an evolved brand, design system & digital experience to empower them into the future.

Learn the story behind the Webby-recognized site — built on #WordPress, powered by @wpengine — in #CraftedWithCode! https://t.co/td05CBOY0P

[Rusty Sain @rustysain]

Just updated all images (from @RSDBco) and typography (Instrument Sans and Serif from @instrument) for my MOSS @webflow template. Black and White 👊

[Atwww @Atwww_]

We have an exciting @webflow project in the works, bringing you something edgy and cool❄️❄️. Stay tuned as it will be coming your way very soon! Additionally, we'd like to send some love🩷 to the team at @instrument for their fantastic "Instrument Sans" font family.

[Instrument @instrument]

@Atwww_ @webflow Thank you, @Atwww_!

[Instrument @instrument]

We’re celebrating our partners @Microsoft for winning a @Cannes_Lions Grand Prix for ADLaM w/McCann. We’re proud to partner w/Microsoft on Unlocked to showcase this and other stories about how technology affects people’s lives. Check it out here:
https://t.co/V96ulBjFTe

[Instrument @instrument]

@calumhale @Nike Thank you, @calumhale!

[Instrument @instrument]

@krispuckett Thank you for the shout! @krispuckett!

[Instrument @instrument]

@mymind @Nike Thank you! @mymind!

[Instrument @instrument]

Our journey to the Nike design system began more than a decade ago, when we were first tapped to reimagine https://t.co/LIPTwgmrxH. 


Read more about our work with @Nike here: https://t.co/6RO3l4L8Dt