inTVGroup

This is the home of the International Television Research Group (inTV), the industry body formed by researchers from Europe's major international broadcasters.

[inTVGroup @inTVgroup]

Sharing advertiser insights from a recent inTV survey, Sonia discusses the learnings marketers can take from the Covid-19 experience to implement new and better ways of working. Read the full piece on MediaSector:

https://t.co/F3TExlPWZ4

[inTVGroup @inTVgroup]

In this in-depth white paper for WARC, our Chair, Sonia Marguin, explores how brands in categories such as travel and finance successfully adapted their marketing strategies amid the unprecedented disruption caused by the Covid-19 crisis. #media #brands

https://t.co/NlHxCEKOkY

[inTVGroup @inTVgroup]

Our research with GlobalWebIndex reveals that frequent viewing of #international #TV channels is driven by attitude rather than income, suggesting that these channels offer big potential for a broader base… @creativematch @globalwebindex @Thinkboxtv https://t.co/c8E1vojope

[inTVGroup @inTVgroup]

International TV viewers: Marketers missing a trick with global audience | Netimperative - latest digital marketing news @_netimperative_ @globalwebindex @Eurosport @CNN https://t.co/2t5BKWdKXc

[inTVGroup @inTVgroup]

Are international TV channels missing their target audience? Our research with @globalwebindex suggests they might well be! @euronews @TV5MONDE @CNBC @SkyNews @NatGeo @DeutscheWelle https://t.co/K5N4cqgK6L

[inTVGroup @inTVgroup]

Viewers of international #TV channels are more diverse than advertisers have previously assumed, according to new research which debunks the notion that only high-income consumers are watching. The untapped international TV audience @WARCEditors @TV5MONDE https://t.co/6guG2wN8LC

[inTVGroup @inTVgroup]

@sonia_marguin @inTVgroup Chair & Head of Research at @euronews, comments on the news that there's an untapped audience of 112.5M consumers who watch international TV channels that have typically fallen outside of the usual income target segment  https://t.co/rkc7ornp28

[inTVGroup @inTVgroup]

Our new research with @globalwebindex has identified an untapped #TV audience of 112.5 million consumers who are frequent consumers of international TV channels,but who fall outside of the top income segment that advertisers usually target https://t.co/rkc7ornp28

[inTVGroup @inTVgroup]

#TV remains as relevant today as it’s ever been. @sonia_marguin, Chair of the inTV Group and Head of Research and Insight at @euronews and @africanews on the importance of TV. https://t.co/CeUJ2hGF6g

[inTVGroup @inTVgroup]

@sonia_marguin of @euronews and inTV Group Chair writes about why #TV is still valuable in a #digital world @WARCEditors

https://t.co/R6B9G7hRwI

[inTVGroup @inTVgroup]

@sonia_marguin of @euronews and inTV Group Chair writes about why #TV is still valuable in a #digital world @WARCEditors https://t.co/R6B9G7hRwI

[inTVGroup @inTVgroup]

Reaching Valuable Audiences in a Trusted Place with Mike Jeans - intv user guide https://t.co/LE3ny3HxaU

[inTVGroup @inTVgroup]

@sonia_marguin of @euronews shares her views on the importance of #InternationalTV in times of #FakeNews. @Campaignmag @Thinkboxtv https://t.co/ONKNWqD8iD

[inTVGroup @inTVgroup]

C-suite in particular see international TV channels as shorthand for trustworthy news @sonia_marguin of @euronews_group comments @creativematch https://t.co/WeccNs1qqZ

[inTVGroup @inTVgroup]

“Wealthy consumers are turning to international TV channels over domestic rivals to escape the era of fake news, according to new research. @sonia_marguin of @euronews
shares her thoughts @Campaignmag
” https://t.co/HLEMFL8tpL

[inTVGroup @inTVgroup]

Ipsos-Studie: Internationale TV-Sender sind glaubwürdiger https://t.co/nJXGC6anva @DeutscheWelle @Horizont

[inTVGroup @inTVgroup]

Les Européens font confiance aux chaînes TV internationales d’après Intv et Ipsos | Offremedia https://t.co/ZwQiCIl6lH

[inTVGroup @inTVgroup]

#Brands set your timers now for the @greatbbakeoff https://t.co/SMEPn96gPQ

[inTVGroup @inTVgroup]

With an eye on the duopoly, German broadcasters create a unified consumer login - @Digiday https://t.co/MyVCS4kbQn