Iona Burrows

UI/UX designer for health & wellness brands

[Iona Burrows @ionaburrows_]

Everyone wants a higher AOV, but if your offer isn't clear it's not going to get you the results you want.

Bundles are a relatively complex offer.

They'll make sense to your core fanbase who know all of your products.

But cold traffic don't know your products and don’t have a reason to choose a bundle over a single item.

It's the job of your website to make this super clear.

Here's an example:

Alya don't have a confusing product – but they're in an industry where ingredients really matter.

I've focused on the fundamentals here to make sure customers can clearly find all the info they need to make their decision.

Adding a product info dropdown helps keep visitors on task and removes the need to look up products manually.

[Iona Burrows @ionaburrows_]

@kevin_miguet thoughts on replacing slack with click up

[Iona Burrows @ionaburrows_]

@ecomhonesty I like this button style. It used to be the only style of button but now it's nowhere

[Iona Burrows @ionaburrows_]

@BallinFil I think this is the most thorough example of rinse & repeat I've seen

[Iona Burrows @ionaburrows_]

@humankind_place I thought so but had to check 😭🙏

I joined Qure a year ago as lead ui/ux designer! but a lot of the page existed before me so I can't take credit

[Iona Burrows @ionaburrows_]

@IvoUIflip @sodadata Is this just an A/B test for desktop? won't they both look the same on mobile

[Iona Burrows @ionaburrows_]

when you're a brand owner and a competitor copies you, it's annoying.

but when you're an employee and a competitor copies your work, it's kind of a compliment.

like 🥹 you think my design is good? thank you ❤️

[Iona Burrows @ionaburrows_]

not enough people question it when someone claims a brand is "printing" yet they don't work for/with the brand

[Iona Burrows @ionaburrows_]

@calumnolan_ I'm in a team of ~100 and as much as I hate google drive and how long it takes to download, completely switching to dropbox would probably take a few months 😭

[Iona Burrows @ionaburrows_]

@humankind_place The sales have seemed a lot crazier this year 🥲

[Craig 🪄 @ecomhonesty]

Best alternative to Funnelish? Too annoying to use and their Zapier integration has been broken for weeks

[Iona Burrows @ionaburrows_]

@kevin_miguet I always invoiced at the start of the month, but I also charged a flat-fee, not for a certain number of hours

[Craig 🪄 @ecomhonesty]

Getting absolutely killed by this A/B test where both pages are LITERALLY THE SAME PAGE, help, someone who’s good at the economy, do I pause yet?

[Iona Burrows @ionaburrows_]

@TaliasJourney We stayed in Aosta for a week and it seemed like the line of snow on the mountains got lower each day. No snow in town though. Are you still in Italy?

[Iona Burrows @ionaburrows_]

@Tudi_rad My version of this is blocking the cro bros that claim changing "shop now" to "buy now" made them an extra billion dollars a month

[Iona Burrows @ionaburrows_]

@paddymedia Especially if you want a copywriter who doesn't rely on chat gpt 😭 How many have you tried so far?

[Iona Burrows @ionaburrows_]

@kevin_miguet Hmm yeah good questions to ask. I see a tendency from agencies to scrap tests that lose and not revisit.

But I guess you could potentially re-run every test with your thinking?

[Iona Burrows @ionaburrows_]

Is there a way to see a heatmap of your navigation on https://t.co/ldvDPFb7zH?

Can't tell if I'm missing something obvious or if it isn't available 🤔