Matty

[Matty @iq_matty]

Distribution tier list for trading offers (ranked by ROI):

S-Tier:

YouTube:
- YouTube is for the people who are actually interested in learning
- Only 10-30% finish videos, but those are your buyers...
- One viral video = evergreen traffic. By far the best ROI.

A-Tier:

Email List:
- Self-selected warm leads who CHOSE to subscribe
- Best conversion rates when curated correctly
- You own it, so not algo dependant

B-Tier:

Webinars/PDFs/Free Value:
- "If he's giving away X for free, Y must be 10x better."
- These freebies create curiosity + prove expertise
- Funnels straight to email

Google/SEO:
- People with good blogs absolutely kill it
- High-intent search traffic.

C-Tier:

Discord/Telegram:
- Free community warms leads before selling
- Promo YT vids to help algo
- Can be more aggressive with selling on Telegram

Short-form (IG/TikTok/X)
- Main job is to funnel traffic to YouTube, email or telegram
- This is a volume > quality game

Realistically YT + Email = 80% of your revenue. Everything else feeds these two.

Focus on YouTube.

[Matty @iq_matty]

Here are a few things you must understand to launch a SUSTAINABLE trading offer:

1) You must be a good trader (or partner with one)

You must have skill, experience, and confidence in your own trading. You acquire this confidence by understanding your edge.

If you're not confident enough in your ability to educate your audience, you'll never succeed in this industry.

Confidence in yourself will directly translate to trust from your audience.

2) Have a working system that can be taught

Your system should have mechanical components... Clear rules, conditions, and logic that can be turned into a course or blueprint.

If your model is too complex, your students will get confused early on, fail to replicate your results, churn quickly and you'll be left with bad reviews... We don't want that

3) Build a coherent curriculum

The curriculum must simplify the system into clear stages (framework, entry, execution, risk, psychology)

The curriculum should include:
- Course with recorded modules
- Live sessions (live trading, q&a)
- Community support

The goal is to keep the curriculum simple and practical.

The more simple the curriculum, the lower the dropout rate. The lower the dropout rate, the higher the transformation rate. The higher the transformation rate, the better your offer sales and scales

4) Make sure you're attracting the right leads

Your marketing must attract the type of people you want to join your program

This means you should market in a way that reflects your real values and personality. Don't chase engagement through hype or trends. This will bring low-quality leads that churn fast

At the end of the day, your community will mirror your energy, authenticity attracts authenticity

A brand built on authenticity and results is how you keep members in your community long-term

Your brand/persona dictates:
- The type of traders you attract
- The culture in your community
- The long-term sustainability of your offer

5) Scale through quality, not quantity

Once your fundamentals are strong (by implementing 1-4) scaling is easy because churn is low, you'll no longer need massive volume. This way you can focus on steady growth, not random bursts of hype.

As your community grows, your best students become your next hires. Coaches, mods, creators, and so on

This creates a self-sustaining ecosystem
- You train -> they succeed -> they teach -> new traders succeed -> brand compounds

This post was some theoretical lessons that you must understand before launching your own trading offer. The next one will be a tier list of traffic sources for trading offers based on my experience. I'll drop that tomorrow.

If you have any questions please drop them in the replies. I'll try to respond when I have time.

[Matty @iq_matty]

@atzeroch @theahmedkaiz It’s possible, but takes more time to build trust.

[Matty @iq_matty]

I made $1.8M with my trading offer in 1 year. AMA

[Matty @iq_matty]

@hen_pov The low ticket is a subscription.

[Matty @iq_matty]

So I have one main low ticket offer, then look at current users to upsell as they are already warm leads. 1on1 coaching is possible but not really worth the time as my hourly rate would be too high.

I deliver my education through a course and then group calls. This is the most efficient for me.

[Matty @iq_matty]

@TrentLaBounty Already had a small but active following when i first launched, so I got more than 5 right away. I would say many look to sell too early. Build your brand then sell. Don’t try to sell while building your brand as you are not as trustworthy.

[Matty @iq_matty]

@ClovisConti I learned how to trade, got successful, then realized you don’t really provide anything to society. Just click buttons to make or lose money. Teaching is more fulfilling and also adds income.

[Matty @iq_matty]

@sunridden I have yet to experiment with affiliates. This will be something I'll look into in the future.

[Matty @iq_matty]

@BasRash_ Just learn basic price action and higher timeframe analysis. Don’t chase any shiny objects or holy grails, there are none. Find something that makes sense to you, then apply it relentlessly with good risk management.

[Matty @iq_matty]

@VanexelLuccin DM me your telegram, let’s work

[Matty @iq_matty]

Spending the rest of the evening with my family, will answer more tomorrow.

[Matty @iq_matty]

@papabooks_ I’m still tied to the operations, only one of me, I am the bottleneck.

If you can remove yourself from your own offer, that’s when you can truly scale.

[Matty @iq_matty]

@__Con_ Let me ask you a better question.
If your target audience is middle aged white men in America, how much do they care about fancy edits?

[Matty @iq_matty]

Most people in the trading space chase trends to acquire customers. I put my focus quality content and actually being a good trader, this is what attracts quality customers.

While your face will generate more trust people care more about the info you provide, so focus on quality and give it time.

[Matty @iq_matty]

@Defifarmr @eptwts

[Matty @iq_matty]

So first of all you have to be a good trader and be able to put together information in a way that makes sense to people. Signals bring in low quality consumers so you should just stay away from that.

Software and tools though, this is where you make dumb money, I haven't reached that point yet so education is the focus for now.

My main traffic source was youtube, then used email to warm the leads up, once the lead is warm you sell via email, high ticket or low ticket depending on their intent.

[Matty @iq_matty]

@theahmedkaiz Post high quality content consistently on youtube that’s actually helpful. You will build an image or brand off that, which if done correctly contains high quality customers with high retention. Best to target US based audience in stocks / options as they have the most money.

[Matty @iq_matty]

@Z18190878 Its all about lead flow, build an audience through YouTube and funnel them to email where you do the selling.