Irene Nakato

Freelance Digital Marketer

[Irene Nakato @ireneblessing13]

@AliHabibPPC Structure

[Ali Habib | Ecom Google Ads @AliHabibPPC]

Want my Google Ads PMax + Shopping structure that scaled this brand from $0 → $280k/mo?

At a 10x ROAS.

I’m giving it away (for free).

To enter:
RT - Like - Comment “structure”

Must be following so I can dm.

[Anthony James @AnthonyCJames]

Hit a new milestone last week!
Shoutout to the OG Upworkers that showed me what's possible when I joined in 2020! Hope to inspire new freelancers in the same way. Not easy, but def possible. Keep grinding! Cheers! 🥃

[Olly Hudson @oliverwhudson]

We took a cold account, scaled ad spend by 94% MoM and turned it into a £443K month.

That’s a 281% increase in sales in just 30 days.

No pixel data.

No ad history.

No website momentum.

Just a fresh Shopify store, a high-potential product, and a client who trusted the process.

Three months ago, we launched from zero:

- New ad account
- New store build
- No existing funnel

Google Ads became the backbone and most brands still overlook it.

Here’s exactly how we built the system that delivered the results 👇

✅ Restructured Shopping
- Top SKUs moved to their own campaigns
- Product titles rewritten to appear more premium in the carousel
- Strikethrough pricing during sales = higher CTR & ROAS
- Pixel tracking set up with zero dev time

✅ Search that converts
- Product- and room-specific search campaigns filled the gaps
- Demand Gen campaigns added mid-funnel firepower

✅ Segmentation + smart creative
- Post-purchase surveys revealed high-intent segments (people working from home)
- PMAX campaigns aligned to those groups
- UGC-style, in-house creative beat polished production
- Creative tailored to routines (AM/PM), especially for premium SKUs

✅ Conversion lift from CRO
- AOV rose 25% to £149
- CVR up 26% since March
- No blanket discounts, just one-off welcome offers and a short, momentum-driven Easter sale that created real urgency.

✅ Full-Funnel Strategy
- Google owned the full funnel
- Meta filled the top
- Email + retargeting closed the loop

If you're still treating Google as a “support channel,” you're leaving serious revenue on the table.

This is what it looks like when you build the engine properly.

[Muzungu Boda @muzunguboda]

Ugandan section at the @fc_auckland match.

If enough people share this post, maybe Auckland F.C will sign a Ugandan people

[Irene Nakato @ireneblessing13]

@remoteoliver 21 days

[Irene Nakato @ireneblessing13]

@mrtweetusa 45000

[Irene Nakato @ireneblessing13]

@NewmanDixon1 Hi there,

I can assist with your advertising needs. I have extensive experience in running lead generation ads on Facebook, TikTok, and Google, I’ve successfully worked with numerous businesses in this field.

[Irene Nakato @ireneblessing13]

@remoteoliver Ancient

[Irene Nakato @ireneblessing13]

@remoteoliver When a client says I have more projects in the pipeline. Do this for less I will add you more work in the future.

[Irene Nakato @ireneblessing13]

@SEOKeval Happy birthday Keval. It was nice reading these

[Muhammad Shoaib @ShoaibkhanMo]

Successfully completed my first project on @upwork with 5-star review
@freelancemvp @breakout_anton @gbengabiyi @remoteoliver @MorganOMedia

[Gia Macool @GiaMMacool]

For most, life is:

School
University
Get a job
Work 8 hrs
Get 1 vacation a year
Get married
Multiple
Pay debts
Get back into Debt
Teach your children to do the same
Die

As soon as someone chooses a different path, they are vilified. 

There is more to life than following the herd.

[Josh Burns Tech @JoshBurnsTech]

Q1 of 2024 was the best quarter ever for my freelance and content business

Total Upwork earnings are now at $1,035,953 🔥

[Irene Nakato @ireneblessing13]

@remoteoliver I prefer per hour. Fixed project clients tend not to pay up after the work is done.

[Irene Nakato @ireneblessing13]

@NKaliisa Yes

[Irene Nakato @ireneblessing13]

@Jeanwandimi Happy Birthday, girl

[Irene Nakato @ireneblessing13]

@NKaliisa Yes

[Irene Nakato @ireneblessing13]

@JoshBurnsTech My first job paid me $100 for a month of working 8 hours a day on the PC.

[Irene Nakato @ireneblessing13]

@EcomShri Shoe