Irene Pan

Hi there! I'm a public relations graduate specialize in media relations seeking a full-time opportunity with a mission & vision I can proudly stand for.

[Irene Pan @IrenePan10]

@joy_blea @kiyongkim I think effective digital communication is a crucial key to sustain genuine human connection during a time when in-person interaction is becoming less and less prioritized. I hope that we can find a good balance between the two types of communications to optimize both. #BUSM18

[Irene Pan @IrenePan10]

@kbean1499 @kiyongkim It's definitely true that social media has various implications on how we market, share information, and impact others on a global scale. I'd say the positives outweigh the negatives, but the use of social media still comes with risks like lower in-person interactions. #BUSM18

[Irene Pan @IrenePan10]

Never crossed my mind that digital technology is slowly changing our physical DNA through the adjustments that our brains make when we engage with digital platforms. How we use the digital tools can have a direct impact on our neural development. #BUSM18 https://t.co/1CBVnXFVDY

[Irene Pan @IrenePan10]

@kiyongkim The use of digital technology has a negative effect on people who have a tendency to depend on immediate gratification. Though not the case for everyone, users are, then, less prone to engage in person because relationship takes more commitment than a simple tap. #BUSM18

[Irene Pan @IrenePan10]

@AngelEUscanga Using controversial issues can be of help when it doesn't cross certain boundaries. For example, starting a debate war between coke and pepsi lovers might attract healthy attention, whereas a controversial campaign that covers heavier topics may have a detrimental effect. #BUSM18

[Irene Pan @IrenePan10]

@joy_blea @kiyongkim @eggo I've definitely seen the impact of the campaign in candy stores where they feature pictures of eleven from the show alongside a box of eggos. It's pretty amazing how that association even came to be. I think celebrity feature was a key aspect attributed to its success. #BUSM18

[Irene Pan @IrenePan10]

To launch successful online marketing campaigns, it's best to consider all elements of the ads including size, uniqueness, and the "wow" factor. In the list of successful marketings, Arby's campaign showed that they maximized all three elements. #BUSM18 https://t.co/KDXkyPlcBW

[Irene Pan @IrenePan10]

@kiyongkim One of the more creative and impactful campaigns was the announcement made by IHOP about changing their name to IHOB, the International House of Burgers. This caused a wave of responses and memes on Twitter and other social media platforms. #BUSM18

[Irene Pan @IrenePan10]

@ijoyprich Amazon's approach to a 404 page is strategic in that it makes the brand more personable by introducing its company dogs. It gives people the sense that Amazon is an approachable figure with relatable interests like its love for dogs. Thanks for sharing this piece! #BUSM18

[Irene Pan @IrenePan10]

@kbean1499 I love that Hubspot points out the creativity in a 404 page because it can alter the reactions of users who land on a failed page or broken link. Instead of allowing frustration to brew, creative 404 pages should instead provide a pleasant experience for the users. #BUSM18

[Irene Pan @IrenePan10]

From the article, I noticed that great 404 pages know how to engage their audience by playing into the idea of being "lost" or by creating interactive spaces so that users still find value to a broken page. Creativity definitely changes the game. https://t.co/SSkSo4hHPC #BUSM18

[Irene Pan @IrenePan10]

@kiyongkim I'd say that some great 404 pages include Airbnb, Disney, and Brightscout. All three include some of sort of humor, character feature, or use of graphics that grasp your attention. These factors can determine whether users react positively or negatively to a failed page. #BUSM18

[Irene Pan @IrenePan10]

@kbean1499 Growing organic followers is never easy but I love that Oreo opted to provide creative and original content to generate more likes on Facebook. Another brand that's not on the list, who I think does exceptional job on this is Taco Bells. Check it out if you have time! #BUSM18

[Irene Pan @IrenePan10]

@HannahVitko While I was reading this, I got stuck with one question: Would SMO still be cost efficient if the time spent on SMO compensates for time spent on SEO? I'm wondering if this would especially be the case for smaller companies that have less exposure in general. #BUSM18

[Irene Pan @IrenePan10]

Social Media Optimization (SMO) is about engaging with the audience through personal platforms like Instagram, Twitter, and other social tools. Although different from Search Engine Optimization (SEO), the two combined generates great leads. #BUSM18 https://t.co/4QyaH66lLg

[Irene Pan @IrenePan10]

@kiyongkim A key difference to note is that social media optimization focuses more on strategic campaigns to raise brand awareness, whereas search engine optimization prioritizes accurate keyword matching and having better placement on the list of searches. #BUSM18

[Irene Pan @IrenePan10]

@ijoyprich That's a great tip for Pinterest considering that it is the social media platform with the longest content lifespan. I think the challenge here is to create generic board names for maximum reach while posting pins that are unique to the company/organization/seller. #BUSM18

[Irene Pan @IrenePan10]

@TyminiaAusbie @SERanking @YouTube Wow, SE Ranking does an awesome job conveying the features in less than a minute. One thing, however, that I did find confusing was the countdown at the beginning. The video itself was otherwise informational and engaging without it being overloaded with too much at once. #BUSM18

[Irene Pan @IrenePan10]

The conclusion paragraph interestingly described #SEO tools as mentors that help you get to where you need to be. But it doesn't mean that it is responsible for your success. Rather, the individuals are key contributors to their own outcome. #BUSM18 https://t.co/h3dhB3QCLx

[Irene Pan @IrenePan10]

@kiyongkim Three great #SEO tools that I'd recommend are Hootsuite, Meltwater, and Hubspot. Each of them offers the features to search, stream, and analyze selective and collective information. I've also heard great things about Cision and I'm eager to learn its functions soon! #BUSM18