i'm begging you:
- sell boring consumable products to boring demographics
- sell dog supplements. cleaning refills. coffee pods. teeth whitening strips
- things that run out and need replacing
- sell them to women 45-65 who don't know what temu is
- charge $75/month on subscription
- pre-check the subscribe box
- the product runs out. the reorder is automatic. the customer doesn't think about it
- do this with 15-20 products across 3-5 niches
- each product does $2-5K/month. not impressive alone
- 20 products at $3K average = $60K/month
- one product dies = 5% revenue dip. not a crisis
- the one-product brand loses a product and loses 100%
- check your phone twice a day
- "I sell boring consumables to boring people" doesn't make a good tweet. it makes a good bank statement
1) why consumables?
- the product creates its own demand. it runs out. the reorder trigger is biological not emotional
- coffee runs out. supplements run out. cleaning products run out. phone cases don't
- the empty container is the retargeting. no email needed. no ad needed. the empty bottle does the selling
- LTV on consumables: $280-1,440/customer. LTV on one-time products: $40. same acquisition cost. 7-36x more revenue per customer
2) why 15-20 products instead of 1?
- every product dies eventually. 3-6 months at peak before competition, creative fatigue, or seasonal shifts kill it
- 1 product dying = 100% revenue gone. total crisis
- 1 of 20 products dying = 5% revenue dip. barely noticeable. replace it next weekend
- the catalog gets stronger every month. only winners survive. losers get replaced. the system cleans itself
3) why this demographic?
- holds 53% of all US household wealth. the 18-34 group holds 5%
- 400,000 operators fight over the 5%. you're selling to the 53%
- she subscribes and stays. average 8-12 months. churn under 12%
- she doesn't compare prices. doesn't check alternatives. doesn't return products
- acquiring her costs $15-20. she pays back $280-1,440 over the subscription. nobody targets her because selling menopause supplements doesn't look good on instagram
4) how do you find 20 consumable products?
- tiktok comments in health, pet, kitchen, skincare, cleaning
- look for products people buy repeatedly not products people buy once
- "I buy this every month" in the comments = better signal than "where do I buy this"
- the product that gets reordered is worth 7-36x more than the product that goes viral once
5) why does nobody talk about this?
- because "I run 20 boring subscriptions to middle-aged women on facebook" gets zero engagement on twitter
- the operators doing $60K/month on catalog consumables don't post about it because there's nothing exciting to screenshot
- the operators posting $50K/month screenshots are usually selling one viral product that dies in 3 months
- the catalog operator makes less noise and more money over 12 months than the viral operator makes in their best month
boring compounds. viral peaks and dies. pick which one you want
[ full system is in a 36-page playbook. comment "BORING" and I'll send it. must be following ]
(I built the AI tool that does the page part - paste any aliexpress link, full page in 60 seconds → link in bio)
This is Mike Cessario.
He turned Liquid Death into a $1.4 BILLION brand in a boring industry.
Mike sells water in beer cans & hires pornstars for ads.
Here's how he used branding to build a $1.4B water brand 🤘
Do not trust men who are easily afraid.
Loyalty requires bravery.
Anyone who’s easily scared will easily turn.
Without balls - your sentiment as a man means absolutely zero.
As soon as a weak man has to suffer for the person they are “loyal” to, loyalty disappears.
Stop living in
"I think I could do this..."
Flirting with your potential is a sin.
Whatever higher power put you here,
He didn't make a 1000HP car so it can drive at 10mph.
Don't you get it?
Your potential is your purpose.
The mission is to become all that you can be.
Biggest destroyers of men:
- Porn
- Scarcity mentality
- 50 hour work weeks
- Low ambition friends
- Marrying the wrong woman
- Not pursuing the dreams they used to have
- Thinking their employer cares about them
What would you add?
Why’s nobody talking about the generational decline in testosterone in men?
This is one of the biggest global problems we’re facing today.
Men are weaker than ever before.
JUST IN: TikTok’s China-based parent company ByteDance planned to use the TikTok app to track the physical location of specific American citizens, according to materials reviewed by Forbes.
takes a real misfit mentality to keep pressing in world full of people trying to cut your ass down 24/7
most give in eventually & let them win
some go for blood
it’s all up to you
I studied 38 Brands that do over $10,000,000 a year, 16 of which are my clients
Here are the 6 most common elements they have on their Landing Page to boost Conversion-Rates & AOV
Implement this: