Brian Wool 🍳

Growing @usehercules | prev @usemotion @wonderlyhq | YouTube ads curator

[Brian Wool 🍳 @itsbrianwool]

20M views on an adapted winner from a direct competitor.

Good artists copy. Great artists steal.

Can you spot the similarities in these two YouTube Ads???

[Brian Wool 🍳 @itsbrianwool]

@NotZainAgain https://t.co/EL3DeufKYk

[Brian Wool 🍳 @itsbrianwool]

Volume produces outliers in every direct response social marketing channel.

From Grammarly on YouTube to @useMotion on Meta to literally any winner on TikTok, volume is the one consistent trait 👀

[Brian Wool 🍳 @itsbrianwool]

@brian_blum1 Idk Meta already has a ton of super annoying automated policy systems that are extremely punitive.

Wouldn’t be surprised if they baked something in for this and gave everyone 0 recourse

[Brian Wool 🍳 @itsbrianwool]

@KristinKupke I’m just waiting for their AI detection to automatically ban people for this with no recourse.

Would be very on brand

[Brian Wool 🍳 @itsbrianwool]

@0xROAS @hookrate_ @ofrommotion 👀

[Brian Wool 🍳 @itsbrianwool]

@blvckledge Are you working with asset diversity in demand gen? Last year it felt like using anything other than video assets and treating DG as a VAC replacement was a waste of time imo

[Brian Wool 🍳 @itsbrianwool]

@MetaNewsroom Human pls

[Drew Fallon @drewfallon12]

Hi Drew

I haven’t heard back, so i’m going to assume reducing CAC, printing money, solving world hunger, and achieving inner peace are not priorities for you

[Brian Wool 🍳 @itsbrianwool]

@ella_schlags Thought I was mishearing Times Square and that the people saying it were directionally challenged for a solid year

[Brian Wool 🍳 @itsbrianwool]

@meetgranola can yall please add a full meeting recorder too? Would be huge for the program

[Brian Wool 🍳 @itsbrianwool]

@antinertia “We don’t run ads your honor”

[Brian Wool 🍳 @itsbrianwool]

@thesamparr @kanekallaway Kane is awesome

[Brian Wool 🍳 @itsbrianwool]

Volume produces outliers in every direct response social marketing channel.

From Grammarly on YouTube to @useMotion on Meta to literally any winner on TikTok, volume is the one consistent trait 👀

[bryan 🧉 @BryanBumgardner]

The top 1.4% of ad accounts are responsible for 36% of all ad creative on Meta.

We used Clay to scrape 150,000 ecommerce sites to answer one question:

🤔 How many businesses are running ads right now?

47,152 of those 150k stores had one active ad. Now this is where it gets crazy:

→ 9,090 accounts are running 100+ active ads (19.3% of advertisers)
→ 1,641 accounts are running 500+ active ads (3.5%)
→ 679 accounts are running 1,000+ active ads (1.4%)

The median advertiser is running 23 different ads at any time.

The median @northbeam customer is running 150. 🛰️

Meta said it: creative diversification is key. Not just hooks, but completely new ad creative.

Hormozi is on to something.

Your marketing team should look like a content creation house!

[Polymarket @Polymarket]

NEW: Nebraska woman hospitalized after a dog in another vehicle accidentally fired a shotgun at her.

[Brian Wool 🍳 @itsbrianwool]

@ashvinmelwani That’s if meta doesn’t randomly suspend/ban your account first

[Codie Sanchez @Codie_Sanchez]

Life without HR at your company.

[Brian Wool 🍳 @itsbrianwool]

@soundslikecanoe I just want them to show us actual numbers from real clients. That’s all I’m asking for

[Brian Wool 🍳 @itsbrianwool]

@brian_blum1 Dude every time another one of these launches, I get more and more disappointed

[Brian Wool 🍳 @itsbrianwool]

@zachshakked @sternzac

[Brian Wool 🍳 @itsbrianwool]

Quite literally the worst part of my day, every day

[Ellie Huxtable @ellie_huxtable]

about to delete everything @notionhq if I can't find a simple way to get this to fuck off in the next 2m

[Brian Wool 🍳 @itsbrianwool]

@Trace_Cohen @WSC_Sports They’d have to provide more context on performance but it’s a tech platform for sure. Just focused on helping media channels utilize sports content properly and effectively.

I had never heard of them until meeting w them but it’s a big business