Raph Guilhem

Founding growth @pletor_ai
Creative infrastructure for marketing teams.

[Raph Guilhem @raph_guilhem]

You're wrong on IG at least.

I've had prospects on LinkedIn DM me "oh you're the guy from the instagram reel" before I could even pitch them.

X feels like everyone sees it because it's just people from your industry refreshing the feed all day.

IG and TikTok feel invisible because the distribution is interest-based, not graph-based.

And Youtube is more optimized for conversion I feel like, where you can provide tuto and value assets of your product/service.

[Raph Guilhem @raph_guilhem]

Every AI creative tool has the same breaking point.

It works great for one output. Run it on 100, same workflow with different inputs, and it falls apart.

The hard part is running it across hundreds of products and checking every result.

So we're introducing https://t.co/iYhvftlENB Batch.

Bring your largest input set, a folder of visuals, an Airtable, or a Shopify export. Turn packshots into PDP visuals or catalog ads in one click.

You review the results, fix what needs fixing, and send the approved visuals to production.

Want to run Batch on your own catalog? I'm onboarding the first teams with credits and a personalized walkthrough.

Comment "Batch" and I'll send the full guide + an invite.

[Raph Guilhem @raph_guilhem]

@parisbayarea Brakage prime

[Raph Guilhem @raph_guilhem]

🤣🤣💀

[Raph Guilhem @raph_guilhem]

THEN SCALE

[Raph Guilhem @raph_guilhem]

In college I thought being in sales at a big tech was THE move.

So I did SDR at a fintech during a Series A: cold calling all day, same pitch 50 times, same objections, same CRM updates (manually at that time), every day for 6 months.

I hated it after 3 months because it was the exact same day on repeat.

Then I found very early stage startups and everything changed:

→ write launch strategy
→ build inbound & outbound sequences
→ record IG reels (that go on YT & TT too)
→ run B2B influence
→ take QUALIFIED sales calls
→ set up new lead magnets
→ develop AI UGC Farm

Each week is different from the one before, and the one before that. All of this is still sales, you're just not sitting in the tiniest room dialing 80 numbers hoping someone picks up.

The reels build trust, the launch drives signups, the lead magnet captures emails, the outbound warms the pipe.

By the time someone hops on a call with you they already know your face and what you do.

If you're starting out in tech and thinking about sales, just find the smallest startup you can and ask for the weirdest growth role they have.

That's where you actually learn sales.

[Raph Guilhem @raph_guilhem]

Update: Tomorrow

[Raph Guilhem @raph_guilhem]

TODAY IS LAUNCH DAY

[Raph Guilhem @raph_guilhem]

@parisbayarea Your future children is just sperm racing in SF bro

[Raph Guilhem @raph_guilhem]

Bro outbound is an art

[Raph Guilhem @raph_guilhem]

Losing my 50k account makes me do outbound now lol

[Raph Guilhem @raph_guilhem]

@parisbayarea @henribonamy Congrats for your new CMO role bro !!

[Emmanuel Macron @EmmanuelMacron]

L’équipe !

[Raph Guilhem @raph_guilhem]

@louisfoweraker Connected many accounts optimized for views & comments. All under my email adress and when one account get banned, all get it…but i didn’t know about that rule.

[Raph Guilhem @raph_guilhem]

Losing my 50k account is forcing me being creative to grow

[Raph Guilhem @raph_guilhem]

@parisbayarea on your track cutie

[Raph Guilhem @raph_guilhem]

@FerdinandTerme Just getting started, sent it !

[Raph Guilhem @raph_guilhem]

wait... is it really this easy to get 30 UGC creatives for $5?

I made a full 10-min walkthrough showing the exact setup — comment "UGC" to get it.

[Raph Guilhem @raph_guilhem]

5 tools running my entire growth engine right now:

@TellaHQ => I screen record everything I build. Every workflow, output and demo. I hit record, speed it up, post as a reel. This is the content machine. 10 min per reel, zero editing.

https://t.co/iYhvftlENB => Generates all the ad creatives, AI UGC factory, product imagery, reformating... at scale. One brief is turned in dozens of variations out.

@ManychatHQ + https://t.co/KRZTx2eRA1 => every post/reel ends with "comment [keyword]." ManyChat DMs them a free resource, but only if they follow first. LeadShark do the same but on Linkedin.

https://t.co/BuZBPFYPlE => Tracks every link so I know which reel, which post, which CTA actually drove revenue. Perfect way to NOT relate on vanity metrics.

https://t.co/EQNS6FAnXj + @zapier + @attio => Once someone signs up, Clay enriches the lead, Zapier routes it, Attio is the CRM where everything lands. By the time I open a profile I already know their company, role, and stack.

You don't need a fancy integrated stack to grow your company. You need these tools that each do one thing really well, and spam it everyday.

Total cost: under $300/mo. This is the entire stack engine behind our growth right now.

[Romàn @romanbuildsaas]

Unpopular opinion: most founders don't actually have a distribution problem.

They simply aren’t willing to put themselves out there.

They don’t want to DM strangers
(we send 300+ linkedIn messages daily across all our accounts)

They don’t want to post consistently when nobody is paying attention
(we post 12 pieces different pieces of content every day)

They don’t want to ask creators for partnerships.
(2 B2B influencers post about us daily)

They don’t want to spend weeks answering questions in communities before mentioning their product.
(We spend 1 hour per day responding to reddit comments)

They don’t want to send the first cold email.
(We send 7k+ cold emails daily)

They want a clean system. A playbook they can follow. A dashboard that tells them exactly what’s working.

Something that feels predictable, repeatable, and easy to scale without constantly putting themselves in uncomfortable situations or risking rejection.

But most early distribution feels messy while you're doing it.

You leave a comment and nobody responds.

You send 50 DMs and get a handful of replies.

You share something in a community and get ignored.

You record a Loom and never hear back.

Then one thing works.

Then you do it again.

Then you build a process around the parts that worked.

That's exactly why we built GojiberryAI.

So that founders and sales teams can turn outreach that works well into a repeatable system thanks to intent signals.

But let me tell you something:

If you do the minimum, you'll get the minimum.

No tool changes that.

No AI changes that.

No playbook changes that.

Some 20-year-old founder with nothing to lose, endless energy, and an unhealthy obsession with winning will happily steal your customer.

Even if their product is 3x worse.