After an exciting start to the year (lil company exit), I'm looking for my next opportunity!
I've spent the last 3 years running a creative production studio, crafting campaigns centered around both scripted and unscripted video content for B2B brands
Primarily looking for in-house marketing roles at companies where content, video and experimentation with new formats + tools are core to strategy
Would love to chat and connect with any working in new media, storytelling or marketing! DMs open 🙏
https://t.co/bUlzql1Qve
Acorns just launched a new six episode limited content series, “Money Therapy”, which highlights money saving faux-pas through the eyes of some memorable characters (e.g., prediction market bro, Buy Now Pay Later girl). Initial thoughts based on teasers:
the good:
- creates problem awareness for key personas
- having multiple personas/characters creates a “test and learn” opportunity - which characters pop off more? Go more viral and resonate with audiences? Double down
- the writing and talent are good
- limited the creative / production scope, which minimizes budget and reduces risk
- each episode provides plenty of clipping / meme surface area
some things in question:
- creatively, the format and setting leaves something to be desired. Everything is a trade off and this is just the flip-side of some of the pros above, but it’s clearly branded content and just feels a little contrived. I think great writing and talent can overcome this though
Overall I’m exciting to see a brand take a creative risk and move into creating their own IP
Clipping is algorithmic arbitrage
Every time a new distribution channel emerges, companies figure out what sort of arbitrage exists. SEO did this to Google in the early 2000s — keyword stuffing, link farms, content volume, etc
Clipping is doing it to social media now. Brands trojan horsing paid media as organic content, bypassing some of the systems the platforms have put in place to capture this spend - (e.g., Meta's Creator Marketplace, TikTok's creator tools, etc)
The tension here though is that clipping works because it doesn't look like an ad. But if clips start to get "processed" as ads and introduce disclaimers, etc - the authenticity goes away, and performance dies
Curious to see how Meta/TikTok evolve over time to capture the economic opportunity here
the video guy is writing things, look out!!
little rant on how the proliferation of ai and algorithms has forced brands to think short-term and barage audiences with basically just ads
As someone who works with camera for a living, I agree with my guy @jonwu_ - digital cameras are fantastic for folks looking to get into photography. And if you *really* like it and want more out of the process, explore film.
My go to is the Ricoh GRiii 📸
idk who needs to hear this but stop trying to get into film
just buy a fujifilm camera
it's cute to tote around a vintage nikon. it's not cute to spend $2 or $3 a shot when you're just getting into photography
get a fujifilm. it doesn't matter which one, if you like it you can upgrade later
x100
x-t5
x-t50
target $1,000 for camera + lens. sounds like a lot but that's only 300 shots on a film camera. 10 rolls.
add a few film simulation recipes. start with "Reggie's Portra" (google it). follow the steps. punch it into the camera.
set it to auto and just blast away. you'll see immediately that it's vastly superior to the iPhone camera
fujis are especially good for people photos, the color rendering on skin is magical
your wife will especially appreciate this purchase. this is an approved hobby
good luck
bro we’ve built a team of marketing agents that can create AI generated UGC avatars that fit your target demographic and from there they create UGC ads with that feel organic but sneak in product placement at the last second and we know it works bc our agents have come up with the best hooks by analysing over ten billion of the top performing ad creative out there and once the ads are live our agents then analyze them and scale the winners so that more
@0xkydo Go Kydo Go!! IMO this is some of the best uses of AI generative video - VFX/clean up/compositing work on live action footage that would take hours and could be quite costly. That VFX skillset is now accessible for any editor