Ivan Falco

World's #1 Ads Engineer. $2M+ in B2B ad spend managed through Claude Code. ABM + LinkedIn & Meta Ads @Frontal_AI

[Ivan Falco @itsivanfalco]

@Caarat1 100% and it also helps lift outbound rates by a huge extent.

[Ivan Falco @itsivanfalco]

One campaign did $543K in closed revenue on $136K of ad spend. 4x. Here's how it actually happened.

We started with the list, not the ads.

I had Clay pull every account matching the client's ICP, scored them, and stripped out anyone already closed. That list became the whole target.

Then, before we sent a single outbound message, we turned ads on over those exact accounts. Thought-leader ads, the founder's face, a real point of view. Nothing salesy. Just enough to make the brand familiar.

We let it run.

A week or two later, once the accounts had seen us a few times, outbound went out. And it didn't land cold. The reps were messaging people who'd already been seeing the brand in their feed.

Anyone who engaged with an ad or replied got pulled into the next retargeting layer and pushed toward a real offer. Every deal that closed fed back into the targeting, so the next wave was sharper than the last.

182 deals in pipeline. $543K closed.

The ads didn't do that alone, and neither did outbound. Pointed at the same accounts in the same window, they did it together.

[Ivan Falco @itsivanfalco]

@itsalexvacca Point number 34 is one of the highest leverage GTM motions to execute.

Because it all comes down to one thing ultimately:

whether you want to sound like a stranger or a name your prospects are already synonymous with by the time your email lands in their inbox.

[Ivan Falco @itsivanfalco]

@itsalexvacca @Kenny_GTM 😂😂 @Kenny_GTM

[Ivan Falco @itsivanfalco]

@itsalexvacca sauce 🔥

[Ivan Falco @itsivanfalco]

Don't show the same ad to three different people and call it one campaign. That's exactly why most LinkedIn ads underperform.

Here's how you segment instead:

> Cold has never heard of you
> Warm has seen you twice at least (ads, content)
> Hot already has the problem and knows your name

Show all three "book a demo" and you lose the first two right at the start.

You see:

> Cold buys attention
> Warm buys proof
> Hot buys the offer

So you can't blast the offer to a cold audience or a warm audience and expect them to buy. Adapt your approach based on whom you're targeting.

[Ivan Falco @itsivanfalco]

@itsalexvacca You can also ask Claude to just help you connect with Apify, without even reading any of the setup instructions.

Better yet, you can even give it your computer control and it can do most of the setup for you.

Cant believe how stupid simple this all has gotten..

[Ivan Falco @itsivanfalco]

@hussainanjar yep, 100% - who knew dashboards and UI would get redundant so soon.

[Ivan Falco @itsivanfalco]

not enough people talk about how cheap lead gen got

> plug Apify into Claude Code
> point it at your website
> ask for your best-fit leads

and watch what happens

[Alex Vacca @itsalexvacca]

STOP BUYING LEAD LISTS

plug apify into claude code and scrape unlimited leads for literally cents

[Ivan Falco @itsivanfalco]

@itsalexvacca everyone's sleeping on this 💁‍♂️

[Ivan Falco @itsivanfalco]

A VP of Growth visits your site once. Never fills out a form. Never talks to sales.

Within a week their CEO, CMO and CRO are all seeing your ads. That's not luck. It's a system I run on every account, and here's exactly how it works.

It starts the second someone lands on the site. Most companies let that visit vanish. 98% of traffic never converts and they just eat it. I don't.

Fibbler tells me the company behind the anonymous visit. Not the person, the account. That's all I need.

Claude takes that company and runs two checks. Is it on my target list in Clay? Is it real ICP, or a competitor or a tire-kicker? If it fails, I drop it. I'm not paying to advertise to people who'll never buy.

If it passes, the whole domain goes into a LinkedIn retargeting audience. Not just the one person who visited. The entire company.

Now the buying group starts seeing the ads. The VP who visited, yes. But also the CEO who signs off, the CMO who owns the number, the CRO who feels the pain. On the accounts that matter, I run it to 12+ impressions each.

Why it works:

B2B deals don't get closed by one person. They get closed by a committee that has to agree.

When four people at an account have all quietly seen your brand for two weeks, the internal story shifts.

"Who are these guys" turns into "yeah, I've seen them everywhere."

By the time my rep reaches out, it doesn't feel cold. It feels like the follow-up to something they already knew.

One anonymous visit, turned into air cover over the whole account. Instead of hammering down on the single lead who filled out the form, you can go ahead and warm their entire company and lead them to buying from you ultimately.

You can do all of this inside Claude Code, and I packaged the entire skills I’ve developed and use into a repository you can clone.

Comment "ads" and I will send it your way.

[Ivan Falco @itsivanfalco]

https://t.co/w4zqJmQ6UW

[Ivan Falco @itsivanfalco]

@AdsMenace sent

[Ivan Falco @itsivanfalco]

https://t.co/w4zqJmQ6UW

[Ivan Falco @itsivanfalco]

@wotterdog sent

[Ivan Falco @itsivanfalco]

@boringAI sent

[Ivan Falco @itsivanfalco]

@way2saas sent

[Ivan Falco @itsivanfalco]

@hugocannon sent

[Ivan Falco @itsivanfalco]

@bizgrowthng sent

[Ivan Falco @itsivanfalco]

@TheCraf7sman sent

[Ivan Falco @itsivanfalco]

@ashr0se sent