Unpopular opinion.
A hard paywall with a free trial is losing you money. The psychological commit is there and you’re ‘charging’ people before they know if they want it.
We just dropped ours. Freemium instead, so anyone can use it before they decide anything.
Customers upgrade on their terms, when they want to, when they see and feel the value. It’s honest, it’s fair.
Betting this makes us more money, not less. I’ll post the numbers either way.