RN51

“I want to set records so insane that no one even THINKS about beating them.”

[RN51 @itsmern51]

Just Like Ash from @Pokemon Ash Challenged Leon the Goat of Pokemon Battles when he was literary a none in that field.
And I am challenging the Goat of Youtube @MrBeast, Oneday I will be the greatest Youtuber ever lived in the history.....

[RN51 @itsmern51]

Completed like 2 Chapter from the Book. Never liked Reading books, So decided I won't even check how many chapters there & what are the names. I am going with the flow. Till Now Learned about @derraleves life & Why we wouldn't blame Youtube.

I replace my laptop work on Bus Train & Phone scorlling with Reading this book. One person asked me what is this book because I remove the book cover. It seems like maybe the Name disappointed him because its a book for Youtube not a Book for stories . whatever I am a Data Nerd , Science Lover so I don't like reading regular books but still somehow the love for you still kept me readying this for 2 days which is kinda awesome . I hope oneday I will forward this book instead of @MrBeast

[RN51 @itsmern51]

Oneday I will be the person to forward this book not @MrBeast . Thank you @derraleves

[RN51 @itsmern51]

@derraleves 🤧

[Mario Joos @MarioJoos]

People often oversimplify what humans pay attention to in the thumbnail.

In a post I found this morning, a thumbnail designer turned a simple rule of thirds into a new kind of attention rule. So, I wanted to correct his claims into what’s actually happening.

First of all, the rule of thirds and their intersections are important. People do tend to look at certain areas more, but that doesn’t mean each intersection has some type of universal attention percentage. The problem is that humans are way more complex than that.

When our brain decides where to pay attention, it’s a vast range of factors that matter. For example, when a certain part of the image, such as in this case, has strong contrasting color, our eyes will be more likely to pay attention to that area.

When a face is present, we again tend to pay more attention to those parts of the image.

But it goes beyond contrast, color, and faces.

We’re constantly processing the overall visual hierarchy of an image to understand which elements appear more important than others through things like sizing. But we even use directional cues such as natural lines, arrows (which we don’t have), and other markers to help us understand where the image is telling us to look.

But above all, it’s not just about the composition and saliency of the actual elements. It’s also about the relevance of elements. You see, with thumbnails, it’s about more than just where the attention goes, but also whether the thumbnail has elements to take attention away from other thumbnails it’s shown next to. That’s where relevance comes into play.

Relevance looks at the elements in the thumbnail to see if the viewer may have enough affinity with the actual subject of the thumbnail.

All in all, to oversimplify thumbnail design into 4 squares of attention isn’t representative of what actually matters.

Btw, I don’t want anybody to feel discouraged from sharing their understanding and knowledge, it’s just important we correct statements that turn out to mislead creators.

[RN51 @itsmern51]

Oneday I will be the person to forward this book not @MrBeast . Thank you @derraleves

[Zach Blank @zachblank]

I can’t believe this is real: Speed is going to be part of Apple’s event announcing the new iPhones

After performing at the World Cup, Speed is having the biggest year of his life. IMO he's the biggest creator in the world in terms of popularity right now

[Nate Curtiss @natecurtiss_yt]

the director of the youtube algorithm just revealed exactly how the algorithm works in 2026:

here are my biggest takeaways:

1. nothing gets "pushed". the system activates when a viewer opens the app, looks at what they have watched, what time it is, what device they are on, then pulls candidate videos and ranks them for that one person. it is not looking at your video and hunting for an audience. it is looking at a person and picking videos.

2. the "if my subscribers do not like it the video is dead" belief is wrong. the system learns per audience. it can decide your subscribers are not into this one and non subscribers are, and serve it accordingly. one audience does not get to vote for everyone.

3. non subscribers are in there from the first hour. he said on plenty of channels the majority of the audience in hour one has never watched the channel before.

4. do not turn off notify subscribers. you are removing an entire audience the system would otherwise learn from.

5. no single metric is the important one. and the weighting is not even the same across viewers or devices. time watched might matter more on tv, likes might matter more on mobile because they are easier to hit there. there is no number to game.

6. time spent is not automatically counted as good. they run surveys to separate time from satisfaction, because you can sit through 20 minutes waiting for a payoff that never comes and that is a bad experience, not a good one.

7. youtube is not pushing longer videos. people are watching on tvs and choosing longer videos, so the system recommends more of them. same with the bigger desktop thumbnails. fewer options on screen grew long form, because too much choice makes people pick nothing.

8. suggested traffic from unrelated topics is not the algorithm misunderstanding your channel. the watch page sidebar is personalized now, not just related videos. people change the channel. and the number one place people watch videos from channels they subscribe to is that sidebar, not the subscriptions feed.

9. the one actually useful thing in your analytics: open browse features and pull out the subscriptions traffic source on its own. the audience there never changes, so it is the only slice where the algorithm is not a variable. if click through rate drops there, it is your title and thumbnail, not your targeting.

10. even your best videos get around 10% click through rate or less in the subscriptions feed. 90% of the people who deliberately subscribed do not click. that is normal, it is expected, and the system is already built around it.

which of these is most interesting to you?

[RN51 @itsmern51]

This is crazy @MrBeast

[chucky @chucky]

personalized thumbnails by language is the future

[RN51 @itsmern51]

@MrBeast New Video - Handoff My Favorite MrBeast Video in 3Yearssss

[Zach Blank @zachblank]

These 2 videos were posted on the same day

Both have 80M views

The only difference is MrBeast has 470M more subscribers than us😂

[Woody @nyrbhimself]

Kai Cenat explains why he started streaming on YouTube and signed a YouTube deal, saying Twitch has around 150 million monthly users while YouTube reaches 2–3 billion users every day, and says every Samsung phone comes with the YouTube app pre-installed, and YouTube is an untapped market 👀

“Everyone should be on YouTube.”

[RN51 @itsmern51]

@slipperrz @ishowspeedsui Already Done Slipz?

[RN51 @itsmern51]

@Mrwhosetheboss @Sidemen Can I be your YouTube intern this summer?

[RN51 @itsmern51]

@GKikolya @Mrwhosetheboss @Sidemen Yeah definitely a watch video

[RN51 @itsmern51]

@Mrwhosetheboss Perfect time for you @Mrwhosetheboss to make your YouTube intern this summer🤭

[Jordan Haber @j_haber]

MrBeast added 7 minutes of new content to his new long form video a week after it was uploaded

Lets break down this seemingly brand new YouTube feature and how it was utilized

April 4, 2026 - MrBeast uploads 50 Streamers Fight for $1,000,000

The video does well, and audiences are left on a major cliffhanger, the final four contestants will be competing for the $1,000,000 live on the MrBeast channel, but this leaves the standalone video seemingly incomplete forever

April 5, 2026 - MrBeast streams This Stream Ends When Someone Wins $1,000,000

A brand new concept and content format for the MrBeast channel is uploaded. A live streamed challenge. The stream performs extremely well, and audiences are entertained, but there is a glaring strategy issue, the original video cannot be edited with YouTubes current features. Why is this an issue you may ask? Well most YouTube channels and videos really receive most of their views in the back catalogue over time, thus as the video stood, it would forever feel incomplete, and most viewers would never go back and watch a multiple hour long livestream for really what would only typically be a few minutes of an edited segment in a typical video

Here’s where things get interesting…

Today, April 11, 2026 - MrBeast looks to have privated his public live stream, and the original long form upload went from 42:21 seconds to 49:31 seconds, plus the video seems to still have retained it’s original view count. The long form video currently sits at 80 Million views at the time of writing. This addition of edited footage from the stream allows the long form video to fully complete its story in the back catalogue, not keep new viewers on a cliff hanger, all while innovating the long form experience, as long form videos can now be truly interactive just like a live stream

I do want to congratulate everyone on the MrBeast team and my former colleagues for an incredible execution of this event, but it’s obvious to see that the average YouTuber cannot access the ability to use these tools just yet. I do believe the cross between traditional long form and live streaming is the future, but the question is when will more creators get access to these tools, as right now access to unique tools on YouTube is creating an unfair advantage for creators at the top stifling small and medium creators growth, thus bottlenecking innovation, and really showing the gap between what it currently means to be a YouTuber versus a media company that happens to present as a YouTuber to audiences in the modern day

I wanted to bring this to light, as I do believe YouTube live streaming is the future especially with new features like this one possibly redefining content creation and changing the way we consume, create, and produce content on YouTube, and for the internet as a whole

Interesting stuff and this may likely have more of an impact long term on YouTube than when A/B thumbnail testing was released, interesting to see what continues to happen with YouTube live streaming, and how it will interact with long form videos

[Ashni @ashnichrist]

Pay attention to what MrBeast is doing right now.

50 top streamers, $1M prize. He filmed the whole thing, released the video yesterday but then cut the ending...

The finale is a livestream today

Chat controls the final game. He gives $1K to a random viewer every minute, but you have to be there

He just used an edited video as a trailer for a livestream. The video was the ad, the stream is the product

He's my thesis in action:

AI is flooding content platforms. It can generate videos, thumbnails, scripts, entire channels...

But live is where trust gets built. You can't fake your way through a real-time show. There is credibility you can't manufacture in post, and AI definitely can't generate it

And when chat is choosing the game and shaping the outcome, those people aren't viewers... They're a community with a shared experience

Live is a moat.

MrBeast is pivoting to streams because it's the only format that gets MORE valuable as AI makes everything else cheaper

This is about to blow up

DM me if you want to move on live before everyone else figures it out

[RN51 @itsmern51]

@slipperrz April Fools😐

[RN51 @itsmern51]

It is a more realistic thumbnail, Here is an example that worked really well last year.

[MrBeast Insights @MrBeastInsights]

MrBeast's new thumbnail for his "Trapped On An Island Until I Build A Boat" video.

What do you think?

[Mario Joos @MarioJoos]

Here's some context to why this is happening. Decreasing channel reach is caused by many factors:

1. The channel is failing to innovate or progress in a way that audiences want (similar to why many TV shows lose interest over time). This is something that’s been happening with the MrBeast channel, as there has been no “evolution” in the past few years. However, even the slightest change can bring the channel back to a healthy state within a heartbeat, as many people would be willing to watch again once the channel evolves.

2. There has been a significant decrease in the strength of his relationship with his audience. From the broad removal of important figures in the videos to the way he talks to the audience, Jimmy has stopped feeling like someone you want to connect with and has started feeling more like the host of a game show. This begins to affect the strength of his parasocial relationships long term.

3. YouTube has made significant changes to its recommendation system, such as showing fewer long-form recommendations on the home feed. This can easily lead to fewer views on many videos, as they are simply being shown less. (Recent analysis showed up to 80% less real estate on the home feed)

4. Other than the initial issues, Jimmy has been seeing a lot of changes in his team, and when you rely on your team to help you make content, inexperienced contributors can harm the short-term state of the channel until those individuals have been trained.

Yes, there is reason for concern, but it won’t take much for him to bring things back to where they can be.