Taania 💫

Does everything while managing her BG | T1d •
Insurjo'22 | GrowthX

[Taania 💫 @itstaaniasharma]

Reminder: Slow down. Do one thing at a time. Do it with intention. Be more present.

[TBPN @tbpn]

We asked @realsohamparekh if he had been working multiple full-time jobs at once.

"It is true."

“I’m not proud of what I’ve done. That’s not something I endorse either. But no one really likes to work 140 hours a week, I had to do it out of necessity."

"I was in extremely dire financial circumstances."

"I’m not a very people person. I don’t share much about what’s going on in my life. So I just thought: if I work multiple places, maybe I can elevate myself out of the situation faster.”

[Taania 💫 @itstaaniasharma]

Not all strategy lives in decks.
Some of it is printed on a hospital wall.

Seen pricing done this well in the wild?
Quote this - I’m collecting gems.

#pricing #productmarketing #growthstrategy #consumerpsychology #buildinpublic #PMM #startups

[Taania 💫 @itstaaniasharma]

I learned more about pricing at a hospital reception than in 2 years of working in growth.

Here’s a 60-second breakdown of real-world pricing psychology - and why it just works 🧵

[Taania 💫 @itstaaniasharma]

No LTV/CAC calculations.
No pricing spreadsheets.
No “north star metric.”

Just clear logic that makes sense to the person paying.

[Taania 💫 @itstaaniasharma]

👀

[Eric Zhu @ericzhu]

for everyone wondering what he sounded like, we interviewed him yesterday too

[Taania 💫 @itstaaniasharma]

#NothingPhone3 #ProductMarketing #BrandStrategy #PricingFails #ConsumerPsychology #TechTwitter #MarketingThreads #PositioningMatters #StartupLessons @nothingindia

[Taania 💫 @itstaaniasharma]

(1/8)

₹80K for a @nothing Phone?

That’s not a launch. That’s a live marketing case study unraveling in public.

Here's how a single pricing decision triggered brand betrayal, consumer backlash, and positioning collapse.
🧵👇

[Taania 💫 @itstaaniasharma]

(8/8)
🧠 Brand strategy isn’t about features.
It’s about permission. Perception. And psychology.
Nothing Phone 3 just gave us one of the cleanest marketing case studies of 2025.

Seen other brands make this mistake?
Reply with your take 👇

[Taania 💫 @itstaaniasharma]

The companies that survived today's outage gracefully are the ones with mature AI strategies.
The ones that panicked? They just learned an expensive lesson about putting all their eggs in one AI basket.
Agree or think I'm crazy? 🤔

3⃣/3⃣

[Taania 💫 @itstaaniasharma]

Controversial opinion: Today's ChatGPT outage was the best thing that could happen to the AI industry.
Here's why:

1⃣/3⃣

[Taania 💫 @itstaaniasharma]

→ Exposed over-reliance on single platforms
→ Forced businesses to build better contingency plans → Reminded us that AI is a tool, not a crutch
→ Created opportunities for competitors to step up
and..

2⃣/3⃣

[Taania 💫 @itstaaniasharma]

Love him or hate him, you can't ignore that Vijay Mallya is a marketing genius. Think about it: RCB, Kingfisher, and that unforgettable branding—it's all a masterclass in storytelling. Controversial? Maybe. Effective? Absolutely.