@theChrisDo There also seems to be a "trend" of creating this strange mob mentality towards anything "new" in a design (i.e. the LA olympics logo, UX updates on FB, etc). People don't realize clients will do what they want and it's just business.
@theChrisDo Very subjective, with rebrand or design revisions in general. The empathy to see it from the business's POV too is to understand their reason behind their choices, and realize you *may* not be the demographic they're catering to.