It Will Bloom - Brand Strategy Advisory

We help new, emerging, and growth-stage consumer brands accelerate growth through brand strategy.

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

@profgalloway woke-istan is my new favorite term!

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

Women hold only 14% of Private Company Board Seats….. There’s a long road ahead yet for Board level gender diversity.

2021 Study Of Gender Diversity On Private Company Boards https://t.co/YmNPEHCegt via @crunchbasenews

[Modern Retail @modernretail]

As more venture capitalists turn their attention toward e-commerce tech startups and away from DTC brands, newer investors say they want consumer startups to rethink their valuations. https://t.co/ibLn4tfFGY

[Beauty Independent @beautyindie_]

When Vella Bioscience couldn't find an image conveying the physiological change that occurs when the clitoris and vagina become aroused, it created one. Now, it's made an NFT from that image.

Read more: https://t.co/rEaXqaOnmI

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

@myfriendjanine We just had our second (in two weeks), totally bogus and unnecessary “ice/snow day”! It’s nuts.

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

Thanks @beautyindie_ for including our thoughts in these lessons to be gleaned from Glossier’s current struggles.

Despite the challenges, I know Glossier will get back on track!

[Beauty Independent @beautyindie_]

Glossier, the one-time millennial "it girl" brand, which raised $80 million series E funding last year at a $1.8 billion valuation, seems to have lost its unicorn magic.

Read more: https://t.co/HaUXFtXdI9

[BFF 🌈 @MyBFF]

That is right BFFs... We hope you all made it to the event tonight!

[BFF 🌈 @MyBFF]

Something special happened tonight. Powerful women whether in the audience or on the speaker panel came together to learn, grow, and make a change.

Women are taking over. Hope you are ready for it Web3.

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

Exactly

[Scott Galloway @profgalloway]

This is feeling real
(Roz Chast)

[Scott Galloway @profgalloway]

So far, web3 is web2.01.

https://t.co/I1InJKG9yj

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

This all should make us wonder if women make 70-80% of consumer purchases, why is there a lack of women investors and investments? ⁦@ForbesWomen⁩ ⁦@Forbes⁩ https://t.co/uw3W03ZeTA

[Kirsten Green @kirstenagreen]

I'm thrilled to join @brit, @jaimeschmidt and 50+ creative, curious, ready engage women as founding members of @myBFF, a new decentralized organization with a mission to help women and non-binary people get educated, connected, and financially rewarded in crypto and web3. /2

[Brit Morin 🦞 @brit]

Some personal news: I'm tired of women not participating in web3 and thought I'd do something about it. So @jaimeschmidt and I and 50+ other women made @myBFF. https://t.co/PXpbkFz6Va Tell a friend! #bff

[Beauty Independent @beautyindie_]

Trust us, even the answers cut out of this edited interview are fascinating. Paula's Choice Skincare founder Paula Begoun discusses what it was like to sell her brand and much more.

Read more: https://t.co/hjdcWemcuB

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

Good read and infographic regarding valuations for emerging #beauty brands from @BeautyMatter and Rare Beauty Brands. Note the importance of #branding , product differentiation, loyal consumer base, repeat purchase and profitability!
https://t.co/qrEYs4lCxv

[BeautyMatter @BeautyMatter]

Chris Hobson and Rare Beauty Brands lay out the factors that go into assessing a brand’s worth and provide benchmarks for each factor and how each might contribute to a higher or lower multiple.

https://t.co/Ifb9AzyGTi

[BrandProject @BRANDPROJECTLP]

The 20 booming DTC companies to bet your career on in 2022, from Vuori to Harry's- from @BusinessInsider

See @BRANDPROJECTLP portfolio company @DlyHarvest featured.

https://t.co/IewP40QjHx

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

@dyaffe @zachweinberg “Once a distributed ecosystem centralizes around a platform for convenience, it becomes the worst of both worlds: centralized control, but still distributed enough to become mired in time.”
Great article @dyaffe

[It Will Bloom - Brand Strategy Advisory @ItWillBloom]

@nftbuzz_eth $eth 0.01
https://t.co/8bWnjr1tAx