Aliyu Usman

Web Developer & WordPress Specialist for Nigerians | CEO @WPAllies

building @askexapp and Preplyx

[Aliyu Usman @itzhaydar]

2. they still use paper admission

in 2026? like, everyone is trying to use technology to make things easier and more efficient for themselves

[Aliyu Usman @itzhaydar]

here's how some nigerian private secondary schools are losing credibility 👇🏽👇🏽👇🏽

[Aliyu Usman @itzhaydar]

1. they rely on word of mouth marketing

like, 0 online presence. no social media, no website, no Google business profile

[Aliyu Usman @itzhaydar]

or social media + website?

[Aliyu Usman @itzhaydar]

How do you use the internet to promote your business or build credibilty?

[Aliyu Usman @itzhaydar]

do you use social media only?

[Aliyu Usman @itzhaydar]

@sama you are operating on another level of being a ceo, i really respect you so much, and learn a lot from how you work

all the best

[Aliyu Usman @itzhaydar]

If the answers are yes to those questions, then your business will surely benefit from having a website

but don't spend money on domain, hosting, development, and maintenance to create a website that your target customers don't care about

[Aliyu Usman @itzhaydar]

Not every Nigerian business needs a website...

[Aliyu Usman @itzhaydar]

Ask yourself these questions:

• Do my target customers know how to use websites?

• Do they use Google Search before buying?

• Would having a website boost my credibility?

• How will having a website be better than my current system?

[Aliyu Usman @itzhaydar]

@Jesse_can_code no, how did they create the first high-level programming language back then?

that's more puzzling

some of us googled 5 times before centering a div, but those people created a programming language without google or AI?

what are we doing?

[Aliyu Usman @itzhaydar]

we've all heard about cold DMs and cold emails

and how effective they are, sometimes

but try using them to get your first 100 users and tell me how it went

[Aliyu Usman @itzhaydar]

i think 6 weeks of doing the actual work will teach you more about it than 6 months of studying

[Aliyu Usman @itzhaydar]

@delveroin hilarious ain't it 😂🤣

but the thing is, you vibe coded an app, but you don't know why it works

and you can't change a thing

that's the reality of most vibe coders

[Aliyu Usman @itzhaydar]

i've been trying to message a specific set of organizations, sent 30 messages, only 5 replied, that's less than 20% of em

it's now i realized i was messaging the wrong people at these organizations 😅

let's refine and try again 💪🏽

[Aliyu Usman @itzhaydar]

nothing beats "doing the actual work" to figure how things actually work

let's take cold DMs for example, you've watched how easy people make it seem, until you send a message and they don't even open to read it

[Aliyu Usman @itzhaydar]

you will get what you want, but perhaps not through the strategies you've been trying...

just read the book

[Aliyu Usman @itzhaydar]

y'all should read @AlexBanayan's The Third Door, whether you are trynna start a business or get hired to work for someone

as someone who is just getting started, i'd just focus on it as the only book to learn from for now

[Aliyu Usman @itzhaydar]

in this lonely journey, having a community will help immensely

[Aliyu Usman @itzhaydar]

i learned that in other countries there are communities for tech entrepreneurs where they meet and discuss, do we have such communities in Nigeria/Africa?