cha

dearest, darling, my universe— iuseventeen. #thxcha

[아이유(IU) @_IUofficial]

[📷]
260707 제5회 청룡시리즈어워즈 핸드프린팅

한여름 태양처럼 빛나는 미모로
손도장은 귀엽게 콩✋‼️

오늘도 예쁜 아이유 보고
유애나 모두 오늘 하루도 힘내요💪

#아이유 #IU
#청룡시리즈어워즈

[Team 🌟🍬 @IUteamstarcandy]

[IU IG Story] 260707 “Jaeger family 🙂‍↕️🖤”

https://t.co/WCdDGvAZJW
#IU #아이유

[Jaeger-LeCoultre @jaegerlecoultre]

Jaeger-LeCoultre is pleased to announce IU as its new Ambassador. Learn more: https://t.co/JTduJzciYA
#JaegerLeCoultre #Reverso #IU

[cha @iusupremacy]

🥹

[🍨 @chatshirelore]

Yeom Hye-ran to #IU: “While watching #PerfectCrown, I wondered, ‘How can she be so good?’ She is a born actress. I am proud of her. I thought it was an honor to act with her. She is admirable, pretty, and talented; I wanted to brag about her as ‘my daughter.’”

[🌸 @lilacjieunnie]

🤣

[찡금 @dlWldrma_iu]

260707 #아이유
공주 잘 지냈다니까 마음이 너무 좋다 ..♡

[비투지기 @Beer2DAY]

햇살이 얼핏 맑은 이슬빛 ☀
여름이 시작되는 순간

진짜 여름을 만날 준비되었나요?
이슬요정과 함께 여행 떠나요~🥥

#요정님의_존재는_날_꿈꾸게_해
#여름이니까_하바나_들어야겠슬

#참이슬 #아이유 #IU

[holyarrow👼 @tjrlghks11]

리콜라 인스타
https://t.co/KshNYR8bLU

[🌸 @lilacjieunnie]

Queen of sold out strikes again 🔥🔥🔥

J.ESTINA’s 'Celestia Mioello' Hits 7th Reorder, Rising as the Brand's New Signature Jewelry

....the brand's muse, IU, who played the role of 'Seong Huiju' in the hit drama 'Perfect Crown', wore the 'Celestia' necklace. This sparked a surge in overseas direct purchases, driven by global customers and fandoms, thereby boosting international demand.

Additionally, the 'Celestia' hairpin worn by IU during her visit to the J.ESTINA showroom event last May sold out completely immediately after its reveal, proving its immense popularity once again.

https://t.co/hCHxJqPzUu

#아이유 #IU

[아이유 에델바이스 @iuedelweiss]

아이유, 양평군에 1,000만원 기부
IU donated 10 million won to Yangpyeong County

Since 2020, IU has consistently supported Yangpyeong County every year, including support for COVID-19 response efforts, living expense assistance for grandparent-headed and single-parent families, and winter heating support through the Love Briquette Donation Campaign, spreading a positive influence throughout the local community.

Yangpyeong County Governor said, “I would like to express my deepest gratitude to IU for her continued support for Yangpyeong County over the years,” adding, “We will do our best to carry out detailed and comprehensive welfare projects so that her meaningful contribution reaches those who need it most.”

[…]

The donation will be used to support customized welfare projects for low-income and vulnerable residents living in welfare blind spots.

https://t.co/WGXY5gObNT

#아이유 #IU

[Team 🌟🍬 @IUteamstarcandy]

[INTERVIEW] 260703 IU for Nylon France : We Love(IU)

@_IUofficial: I think of myself as someone in between generations. There are still so many talented artists who have yet to be discovered internationally. I hope they will also have the chance to shine. If I can contribute, even in a small way, to opening doors for them, I would be very happy.

Right now, my daily life is almost entirely devoted to my new album… Nothing has been confirmed yet, but my tour begins in September in Korea.

🔗 FULL INTERVIEW: https://t.co/W5Y5BZXXRo

#IU #아이유 #NewAlbum

[Team 🌟🍬 @IUteamstarcandy]

[INTERVIEW] 260704 IU for L’OFFICIEL PARIS

@_IUofficial reflects on her upcoming album, evolving creative process, Korean identity, and the personal experiences that have shaped her commitment to giving back.

🔗 FULL INTERVIEW: https://t.co/0N1eNTEdOO

#IU #아이유

[cha @iusupremacy]

totoo ga ‘yon uto uto pa naman ako

[cha @iusupremacy]

nayanig ang mundo ko sa jihan JWJAJQJAJHAAHA

[cha @iusupremacy]

OMG WSJWJSJSJ

[:) @sounds_of_cheol]

JEONGHAN and JOSHUA unit in October!

https://t.co/rRVYsjZYyF

[cha @iusupremacy]

my baby my loveeee 🥹🥹

[ς ely ఇ | ia @tentenbap]

tangina nyo naman 😭😭😭😭☹️☹️☹️☹️☹️ my verkwan

[멜로 👑 @melloviciousiu]

L’OFFICIEL PARIS: You’re entering a new chapter in your career, one that’s more focused on music. What excites you the most about this new stage?

IU: Right now, I’m working on a new album. I’m writing and recording the songs myself, including the lyrics. There’s something special about this project: the entire creative process is being filmed. Usually, the public only gets to see the finished result, but this time, every step, including rehearsals will become an integral part of the work itself. This is always the most intense and creatively fulfilling period for me, and I want to preserve all of that energy. The album is expected to be released around the end of August or the beginning of September, followed by a tour that will begin in Korea at the end of September. We’re also planning an international tour next year.

L’OFFICIEL PARIS: How has your creative process evolved since your debut?

IU: I’ve always drawn inspiration from my own experiences, and that hasn’t changed. What has changed is that, over time, I realized I needed to avoid repeating myself. So I started looking beyond my own world. Other people’s experiences, current events, and even everyday objects have become new sources of inspiration. My creative process still begins with myself, but today I’m much more open to the world around me.

L’OFFICIEL PARIS: As an artist, what aspect of Korean culture are you most proud to share with the world?

IU: One of the things I’m most proud of is the Korean concept of Jeong (정). It’s a very difficult word to translate because it describes a deep emotional connection and a genuine warmth between people. Even if we may not always seem very expressive on the surface, I believe Koreans naturally carry this feeling within them. It’s what keeps our communities closely connected. I’m also very proud of the diversity of Korean artists. There isn’t just one definition of Korean creativity, each artist has their own unique identity, and we’ve managed to preserve those individualities while sharing our work with the rest of the world.

L’OFFICIEL PARIS: After all these years, what makes your relationship with New Balance so genuine and authentic?

IU: I was already a huge fan of New Balance long before I became its ambassador. I wore the brand all the time. As I learned more about its philosophy, I realized it aligned deeply with my own values. The importance it places on quality, the creative process, and comfort really resonates with me. As I’ve gotten older, comfort has become essential to me, and New Balance succeeds in combining that with a strong identity and a true sense of style. Looking back, it feels like we were naturally drawn to each other from the very beginning.

L’OFFICIEL PARIS: You’ve always been committed to supporting others. Why does philanthropy play such an important role in your life?

IU: My parents taught me from a very young age to help others and never be selfish. My family once lived comfortably, but we later went through a period of extreme poverty. During that difficult time, many people reached out to help us. I promised myself that if I were ever in a position to do so, I would do the same for others. Today, I’m able to keep that promise. Giving back brings me genuine happiness, and it motivates me to keep working hard, because the more successful I become, the more I can help those who are in need.

https://t.co/FS5wu26q8J

[Strawberry Moon @3viesls]

on her tippy toes 🥺🐥🐥

[cha @iusupremacy]

@dkbestboii @pledis_17 congrats po! 💚