ivan.gurkov

[Brandingmag @brandingmag]

The 4th piece of our Branding’s Perfect 10 series is written by @ivan_gurkov who explores the world of absolute #marketing – “a world of brands that are more than just a business with a large market share and advertising budget.” https://t.co/ldT1wUsPmE

#BmDecade #marketers

[Brandingmag @brandingmag]

Ready for another piece of our Branding’s Perfect 10 series? In this one, @ivan_gurkov explores the world of absolute #marketing with its two key pillars and some relevant examples of world-renowned absolute #brands ➡️ https://t.co/GKQjsduvx7

#BmDecade #branding #marketers

[Brandingmag @brandingmag]

“The advertising purple cow is dead. The new purple cow is not to be a purple cow at all.” @ivan_gurkov urges brands to focus their efforts on creating experiences that engage their customers actively 🗣️ https://t.co/BpJbI9DZAs

#purplecow #marketing #advertising #agencylife

[ivan.gurkov @ivan_gurkov]

The bottle of Hainz. The potency of a product as the most recognizable brand asset. @brandnewsfeed https://t.co/YVE7GEItJT

[ivan.gurkov @ivan_gurkov]

The End of the Inconspicuous Purple Cow https://t.co/0TbGskUNt1 How a cup for 5 cents can be a more effective ad than your real ad, what in marketing communications died irretrievably, and how it was reborn, we are exploring with @Brandingmag #Marketing #Advertising

[ivan.gurkov @ivan_gurkov]

@gabbariele Gabriele, thanks for sharing the canvas with me. As an advertising practitioner with 18 years of experience, I think it is a complete helper in planning any communication campaign.

[ivan.gurkov @ivan_gurkov]

@Ogilvy Absolute classic! When the commercial was made?

[ivan.gurkov @ivan_gurkov]

You can find your answers about where marketing is going and how to keep up the pace, in this exclusive interview with Philip Kotler @Brandingmag https://t.co/BtJuwzPnOF

[ivan.gurkov @ivan_gurkov]

The key to people’s engagement in times of crisis is empathy, or brand solidarity. https://t.co/GvlFtmOMaM

[Alex Osterwalder🇨🇭 @AlexOsterwalder]

You got to taste the banana to know what you’re talking about. Steve Jobs on the consulting profession 😀
(Via @msuster)

[ivan.gurkov @ivan_gurkov]

Lovely! How to Explain the Pandemic to Your Kid in a Fun Way https://t.co/Y4AEPLZwLu

[Brandingmag @brandingmag]

Nowadays, #marketingcommunication goes beyond offering products and generating emotions. Its new and most important role is to build communities with care and #compassion in mind. @ivan_gurkov of Interpartners Bulgaria explores: https://t.co/Du4DykrM22

#socialgood #marketing

[ivan.gurkov @ivan_gurkov]

@Brandingmag talks with branding practitioners from different regions. The focus of the first edition is Eastern Europe. https://t.co/LDr2tXh5OW

[ivan.gurkov @ivan_gurkov]

@AlexOsterwalder @AyseBirselSeck I think the framing is like a pearl in a clamshell, it is beautiful but rare. Alas, most of us only have the energy to focus on just one or two things in our lives.🥲

[MIBAlumni @MIBAlumni]

An interesting article on brand solidarity, #brand #activism, #collaboration
🔗 https://t.co/bCYH4gcUQC by @ivan_gurkov via @marketingjour
#marketing | cc @MIBSchool #MIBAlumni

[ivan.gurkov @ivan_gurkov]

Adobe #HonorsHeroes With Visual Tribute https://t.co/UEIZTjp3Gi

[ivan.gurkov @ivan_gurkov]

What Is the Worst Word for Business? https://t.co/vztzzY1f4W

[Brandingmag @brandingmag]

“The new level of customer relationship is the action taken of companies and the co-operation of people, all based on shared values and in synergy. Operation and co-operation. Creation and co-creation.” — @ivan_gurkov https://t.co/6aITKvKebg

#socialgood #marketing #compassion

[ivan.gurkov @ivan_gurkov]

Маркетингът след COVID-19 означава да разбираш хората и да действаш https://t.co/RUpluivACo via @CapitalBg

[ivan.gurkov @ivan_gurkov]

https://t.co/fl3rPe1P4v is the largest Eastern European marketing forum to be held in October in Bucharest. I was pleasantly surprised that they shared the first part of my article Human Relations Management.

Thanks to REBELS AND RULERS @rebelsrulers for sharing.

[REBELS AND RULERS @rebelsrulers]

People have started to point their attention towards brands that really do give society the helpful hand that it’s asking for.

@ivan_gurkov suggests that brands transform their #advertising efforts into more #compassionate actions ➡️ https://t.co/GsZCKjl9Nl

#SocialGood