Isabella Materasso

EVO creative director 🚀🔥

[Brad UGC @EvoBradley]

If you’re a brand running UGC, don’t just tell creators to “use stronger visual hooks.”

Build the system for them:

> Add proven visual hooks directly into every brief and script
> Provide them with $10-15 a week in visual hook prop credits
> Send examples your team finds while scrolling
> Track every visual hook that breaks 10K views
> Share those winners across the entire creator team
> Double down on breakout hooks across new scripts, angles, and creators
> Publicly hype creators when they bring you something new that works

Your creators shouldn’t have to guess what earns attention.

Give them the playbook, reward great execution, and make winning variables impossible to miss.

[Dawson Gibbs @evodawson]

Two years ago, EVO was making $0.

I had $30K/month coming in from fitness coaching. Stable. Comfortable. The kind of income people tell you not to walk away from.

So I called every client and fired them.

Everyone thought I’d lost it.

Before EVO existed, I got a $1,500 gig from an app called Cal AI.

Six posts.

It was the most money I’d ever made from content at the time.

But instead of taking the check and moving on, I got in the room, started recruiting creators, and turned my own videos into a system for driving downloads.

That one gig planted the idea for EVO.

I had no idea I was building a company.

I just kept following the thread.

I brought my brothers in. We bet everything on it. None of us really knew what we were building.

We didn’t even know what UGC meant.

We just knew we had to move fast.

No backup plan.

Fast forward to today:

20 people.

All my brothers are executives.

We’re working with apps and tech companies I never imagined I’d even be in the room with.

I gave up $30K/month for $0.

Everyone told me it was a mistake.

Best decision I ever made.

[Isabella Materasso @izmaterasso]

@evodawson blessed to be working with the best🚀

[Drew Mazza @drewmarkets]

EVO team in NYC, Sept 16 to 18.

@evougc_ x @stripe x @Superwall

App Growth Dinner + BOA. See you there.

[Dawson Gibbs @evodawson]

Cal Ai changed my life.

EVO started because of Cal Ai.

Now, EVO is the top ugc agency is the game.

[Dawson Gibbs @evodawson]

Never do this when managing a UGC campaign.

If you’re managing 10+ creators at once, never have separate 1-on-1 DMs with every creator.

Instead, create one community chat with all of your creators.

Here’s why:

1. Creators can share wins

If someone gets a 10K, 100K, or 1M view video, they can share it with the group. Other creators can see what’s working and learn from it.

2. Your training goes further

If you give one creator feedback on their hook, lighting, angle, editing, or anything else, other creators who have the same issue can learn from that feedback too.

You’re solving multiple problems with one action.

3. It saves your bandwidth

Managing 20, 40, or 60 creators through individual conversations will eat up your time without necessarily producing better results.

A community chat allows you to communicate once and have everyone benefit.

4. Build a sense of community

Create leaderboards, ranks, milestones, and monthly rewards for top performers.

The goal is to make creators feel like they’re part of something bigger than just a campaign.

When creators build relationships with each other, celebrate each other’s wins, and compete together, they become more invested in the brand.

If you’re running a UGC campaign, don’t just manage creators.

Build a community around them.

[Isabella Materasso @izmaterasso]

EVO GAMES ARE LIVE!!!🔥🚀

New month = new winner

It doesn't matter your UGC experience level, this game levels the playing field because it resets every month!
There is only one way to play and that is inside the EVO App

Comment down below to get access to the app!💪🏻🚀👏🏻

[❥ @smoedallday]

this season was absolutely a dream come true for team gunz 😭😭💙

[FloCheer @FloCheer]

And that’s an 𝗨𝗡𝗗𝗘𝗙𝗘𝗔𝗧𝗘𝗗 season for Team Gunz! 🤯🤩

Congratulations to CJA Team Gunz on claiming the title of L6 Senior XSmall Coed World Champions! 🏆🌎 #CheerWorlds2026

[❥ @smoedallday]

THEEEEE CJA TEAM GUNZ JUST WON WORLDSSSSS 😭😭😭💙💙💙💙💍

[utdc @uptodatecheer]

YOUR EXTRA SMALL COED WORLD CHAMPION
#CheerWorlds2026

🥇-Central Jersey All Stars Team Gunz

[ATC @alllthingscheer]

the best team gunz routine to ever touch the worlds stage

[cheerUPDATES @cheerUPDATES]

Central Jersey All Stars - Team Gunz
SXSC #CheerWorlds2026🌍 Day 3

No Deductions to Report. 🟢

[Antonio Fierce👸 @tonyslifencheer]

USA All-Girl Premier 2026 ICU Worlds Finals #ICUCheer

[yuri millan @yuriimillann]

if team gunz has no fans im dead cause i watch this like a proud mom

[ATC @alllthingscheer]

TEAM FREAKING GUNZ 98.5333 DAY 2

[cheerUPDATES @cheerUPDATES]

#NCAnationals Final Awards

International Open Small Coed 7

🥉Top Gun All Stars - Toxic
95.575

🥈 CheerForce - Nfinity
96.45

🥇 Central Jersey All Stars - Savage 7
96.7667

[✦ @_iceggs]

beautiful AND difficult cheerleading iktr gunz

[ATC @alllthingscheer]

TEAM GUNZ YOU ARE PERFECT

[CheerTheory @CheerTheory]

Another incredible performance from Central Jersey All Stars Team Gunz.

They are FOCUSED on a win tonight! 💙

L6 Extra Small Coed | NCA 2026