Dawson Gibbs @evodawson - Twitter Profile

Two years ago, EVO was making $0. I had $30K/month coming in from fitness coaching. Stable. Comfortable. The kind of income people tell you not to walk away from. So I called every client and fired them. Everyone thought I’d lost it. Before EVO existed, I got a $1,500 gig from an app called Cal AI. Six posts. It was the most money I’d ever made from content at the time. But instead of taking the check and moving on, I got in the room, started recruiting creators, and turned my own videos into a system for driving downloads. That one gig planted the idea for EVO. I had no idea I was building a company. I just kept following the thread. I brought my brothers in. We bet everything on it. None of us really knew what we were building. We didn’t even know what UGC meant. We just knew we had to move fast. No backup plan. Fast forward to today: 20 people. All my brothers are executives. We’re working with apps and tech companies I never imagined I’d even be in the room with. I gave up $30K/month for $0. Everyone told me it was a mistake. Best decision I ever made.

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Dawson Gibbs

@evodawson

about 17 hours ago

@Jackgonzohart Building a u? What’s that mean?

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Dawson Gibbs

@evodawson

about 21 hours ago

@hunterjisaacson Easy

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Dawson Gibbs

@evodawson

1 day ago

110% true.

Jake Castillo

@jakecastilloooo

1 day ago

Before you start a company, figure out if you’re a mercenary or a missionary Ask yourself: - Would I still care about this after 12 months of no recognition? - Do I like the actual work or just the potential outcome? - Would I study this market if nobody paid me? - Can money alone make me tolerate the boring parts? - Will I still be curious after the novelty disappears? Pretending to be a missionary when you’re only motivated by the payout is a great way to quit halfway through.

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Dawson Gibbs

@evodawson

1 day ago

@EvoBradley 🚀🚀

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evodawson retweeted

Brad UGC

@EvoBradley

1 day ago

The easiest way to increase your chances of going viral has nothing to do with writing a better script. It’s your visual hook. I’ve studied millions of UGC videos and personally reviewed well over 300,000 videos. Most creators obsess over what they’re saying while completely ignoring what the viewer sees in the first 1.8 seconds. That’s backwards. Movement gives the viewer something to follow, creates curiosity, and buys your script more time to work. (bonus points for using visual movements for 50%+ of your video to hold viewer retention) This applies to everything: > Organic UGC > Influencer content > Paid ads > Personal content Here’s what I’d do: Invest $20 to $30 a week into a visual hook box. > Fruit you can cut, peel, or eat > Slime, fidget toys, Rubik’s cubes, squishies, or random office props You don’t always need to buy something either. > Tie your hair up > Make coffee > Apply makeup > Pack a bag > Walk while talking A few rules: 1. Before posting, mute the video and watch the first 2 seconds. If the visual alone doesn’t hold your attention, redo it. 2. Track visual hooks like any other variable. Write down the exact action, prop, and framing used on every video that breaks 10K views. 3. When a visual hook works, double down immediately. Use it again with different scripts, topics, and products. 4. Be repetitive. Don’t stop using a proven visual hook because you’re bored of it. Keep repeating it until the data tells you to stop.