Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
@andyholloway@J_Murph28 You weren’t lying about the kangaroo margaritas on the show were you? 🤣 “son, you’re driving home from pickle ball practice tonight”
@methlaabs@nflrums@steelers I’m actually rooting for you guys and hoping for success but this is delusion. Nobody wants to leave SF right now, it’s nice over here and for the first time in our lives I think you know it. BA just wants the bag and Lynch will give it to him
@methlaabs@nflrums@steelers No chance BA ends up being cheaper, he wants ARSB money. Put yourself in his shoes, there’s definitely a path to him staying in SF. Contract restructures were made with that in mind and we have the money freed up to pay him. Only way he leaves is to reunite with Jayden Daniels
Id love the UFC to release the mic’d audio from me. I literally screamed out at that ending, first time in 20 years. It was an automatic reaction I guess. I’m still speechless. Still have goosebumps. Both of these guys are the epitome of our sport. Sheer class. What a privilege.