ex-Goldman Sachs. M.S. Sports Administration Boston College. @FrontOffice360 intern. Intellectually curious about NFL front office cap mgmt & CFB NIL/Rev Share.
About a decade ago, I got laughed at for advocating strategies that most people around the NFL thought were crazy.
During my five years with Doug Pederson, we went for it on fourth down 25% more often than any other team, attempted 60% more two point conversions, and ran more QB sneaks over his final four seasons than anyone else.
A lot of those ideas are normal now.
Going for two while down eight had essentially never happened. We did it once. It has now been done 49 times by 23 franchises.
There were fewer than 70 QB sneaks in 2016. There were more than 340 in 2025.
Our new video looks at another idea that I know will get pushback.
What if a big, fast motioning "surge" player was used to arrive late with momentum and create a second push on a QB sneak?
The UCLA clip shows a stationary version of the same idea. The first push stalls. Then three players lined up about five yards behind the play arrive and drive the quarterback another five yards into the end zone.
Could the injury risk be higher? Probably. Would you want to use your starting quarterback? Probably not. There are real questions that would need to be tested.
But there could also be a significant short yardage advantage.
Not every crazy idea works. But progress does not happen if nobody is willing to test one.
“Keep inventing, and don’t despair when at first the idea looks crazy.”
Jeff Bezos
Full YouTube video in the reply below 👇
.@RyanPaganetti interesting/great share. Am curious how opposing teams’ OCs/staff specifically value this stat amongst others and/or game plan v Crosby knowing this
Now we can get back to the other football.
People still underestimate how dominant @CrosbyMaxx is in the run game.
Highest TFLs per game rates excluding sacks in NFL history:
(TFLs − sacks) ÷ games; TFLs tracked since 1999
Maxx Crosby, 2025 — 1.20
Sean Lee, 2017 — 1.18
J.J. Watt, 2012 — 1.16
Maxx’s ESPN edge run stop win rate rank:
2022 — 2nd (33%)
2023 — 1st (36%)
2024 — 1st (38%)
2025 — 1st (39%, with 44 more run stop wins than any other edge player)
This is Hall of Fame caliber dominance.
Execs, coaches, scouts rank Top 10 Quarterbacks:
-Allen vs Mahomes in closest race for 1st yet
-Stafford snipes nearly 20% first-place votes
-Burrow vs Lamar for T2
-Prescott way ⬆️
-NFL can't quit Herbert
-Caleb!
-Major snubs
https://t.co/vl2lldMqhw
Which traits make a good GM in the NFL? Who should teams be seeking out for these roles? And what mistakes do they continue to make?
On today’s Athletic Football Show, @jakerosenberg33 joined me to talk about what to look for in a modern GM.
https://t.co/MMKlD7GOiK
Keys to happiness:
1. Exercise daily
2. Cherish EVERY DAY
3. NEVER compare yourself to others
4. Don't live in the past
5. Compliment others
6. Don't attempt to be rational with irrational people
7. Be grateful for what you HAVE
8. Daily professional improvement
The Chiefs and Morris’ agents, Joe DiBenedetto and Ken Sarnoff @1OF1FOOTBALL, had explored trade options in recent days as Kansas City had developed tackle depth. Multiple teams were interested.
Khai Harley, SVP of Football Operations / Assistant General Manger of @Saints discusses the art of cap management. Episode #010 of Negotiation Warriors Podcast. https://t.co/8TMhqUwqKY
Time is our most valuable asset. Front office 360 was built by former NFL front office executives to help athletic departments navigate roster strategy, NIL and revenue share.
We appreciate @RonRivera80 and @CalFootball for trusting Front Office 360.
Some of Howie Roseman's best deals have come when he values picks beyond the upcoming draft.
- He traded Carson Wentz in February 2021 in a deal that included a conditional 1st-rounder in 2022
- He traded 2 2022 1st-round picks to the Saints in a package that included a 2022 1st, 2023 1st, 2024 2nd
- He traded Haason Reddick in April 2024 for a 2026 3rd-rd pick
...There's a thought that future picks are less valuable. Eagles don't value them that way.