Children’s author, pattern linguist, slow technologist, expert dabbler, senior editor @every. And new dad. Building lively worlds, both real and imagined.
NEW:
Spiral 4.0—a writing partner for you and your agent by @every
-> Stylometry: we built a new Style Engine based on the principles of stylometry to extract you and your brand's voice and produce great writing every time, based on examples of your past work
-> MCP and CLI: Spiral is now built to be used by your agent like Codex, Claude Code, OpenClaw and more so you can get great writing automatically
we use it every day internally to write landing pages, tweets, podcasts, marketing emails and more and to make sure it's ALL on-brand across our entire 30 person team @every
New @TrySpiral just dropped so you can write with AI without sounding like AI. Some frames from our brand evolution, the first I've had the pleasure of working on at @every:
(CC @darustudio, @lucas__crespo, @bran_don_gell)
New @TrySpiral just dropped so you can write with AI without sounding like AI. Some frames from our brand evolution, the first I've had the pleasure of working on at @every:
(CC @darustudio, @lucas__crespo, @bran_don_gell)
The kid’s been obsessed with ice cream lately so I played the first ice cream truck music playlist that came up on Spotify and of course it turned out to be ✨lofi✨ ice cream truck music
Discovered recently that I have a favorite keyboard shortcut: ⌘⇧D
Obsidian – opens daily note
Cursor – annotates the built-in browser
Ghostyy – split-panes a new terminal window
Finder – opens desktop folder
J Dilla in his basement studio in Detroit. Records wall to wall, floor to ceiling. The room where Erykah Badu, Common, and Questlove all came to work. Every sample, every chop started somewhere in those crates.
We’re hiring a NY–based senior video producer at @every.
Help build our video presence across YouTube, X, and LinkedIn, working closely with @danshipper, our product GMs, and the rest of the team to turn day-to-day work into editorial video. Apply here: https://t.co/E6g3vCZceI
We’ve automated every single thing we can @every with AI agents.
And yet there’s way more human work to do than ever. We’ve gone from 4 -> 30 human employees since GPT-3.
I wrote a report on the structural reasons: how AI makes expert competence cheap, why that drives up demand for experts, and why the dynamic only intensifies as we approach AGI.
After Automation: https://t.co/Lb7SUCduAg
On the "builder energy" in the Bay Area and freneticism/obsession with velocity: Speed is important but it's more important to make sure you have the direction right
Now they're showing the clip from The Thinking Game where Demis says "why don't we just do it?" [sequence all the proteins and release it to the world] https://t.co/PDKDnXst6G
On AI backlash: No question there's going to be enormous change, 10x the effect of Industrial Revolution, 10x faster. But the next generation of kids who grow up AI native are going to build the future. But its incumbent on the AI industry now to show the concrete benefits