Jack Lynch

Entrepreneur

[Jack Lynch @jackdavidlynch]

https://t.co/buhEG9GN3k

[Jack Lynch @jackdavidlynch]

@Seanfrank Apparel e-comm founder here, venting:

This must be THE most price-sensitive category.

10 years from now an iPhone will cost $5,000.

A Chipotle burrito via DoorDash will cost $70.

And people will still be outraged if a t-shirt costs more than $30.

[Jack Lynch @jackdavidlynch]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

[Matt Epstein @mattepstein]

Absouloutly fucked that this is free

[Ole Lehmann @itsolelehmann]

i can't believe nobody caught this.

Anthropic's entire growth marketing team was just ONE PERSON

(for 10 months, confirmed)

a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude

here's exactly how one human is doing the job of a full marketing team:

it starts with a CSV.

1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)

2. feeds the whole file into claude code

3. and tells it to find what's underperforming.

claude analyzes the data, flags the weak ads, and generates new copy variations on the spot

this is where he gets clever:

he then splits the work into 2 specialized sub-agents:

1. one that only writes headlines (capped at 30 characters)

2. and one that only writes descriptions (capped at 90 characters).

each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt

so now he's got hundreds of fresh headlines and descriptions.

but that's just the text.

he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.

so he built a figma plugin that:

1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.

up to 100 ready-to-publish ad variations generated at half a second per batch.

what used to take hours of duplicating frames and copy-pasting text by hand

so now the ads are live.

the next question is which ones are actually working.

for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.

so he can ask claude things like:

• "which ads had the best conversion rate this week"
• or "where am i wasting spend"

and get real answers from live campaign data without ever opening the meta ads dashboard

and the part that ties it all together and closes the loop:

he set up a memory system that logs every hypothesis and experiment result across ad iterations.

so when he goes back to step one and generates the next batch of variations...

claude automatically pulls in what worked and what didn't from all previous rounds.

the system literally gets smarter every cycle.

that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track

the numbers from the doc:

ad creation went from 2 hours to 15 minutes. 10x more creative output.

and he's now testing more variations across more channels than most full marketing teams

a $380 billion company.

and their entire growth marketing operation (not GTM) = just one person and claude code lol

truly unbelievable

[Jack Lynch @jackdavidlynch]

@DavidSacks I can’t wait to hear your take on Iran after listening to you bash neocons and forever wars on the pod for 6 years :)

[Jack Lynch @jackdavidlynch]

@TheGeoMethod SALES

[Jack Lynch @jackdavidlynch]

@jspujji GA

[Jesse Pujji @jspujji]

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process:

He gave me and my team a masterclass on using AI to scale marketing and creative.

Most brands use one tool with a bad prompt and hope it will solve all their problems.

He chains 7 different tools together for: ideation, image creation, video editing, and iterating based on performance.

ALL using AI and two offshore designers.

I paid him 6-figures to build these systems for my companies.

Now, I’m giving them away for free.

Repost + Reply “GA” to get the guide in your DMs.

[Jack Lynch @jackdavidlynch]

@blvckledge Bing

[Jack Lynch @jackdavidlynch]

@Seanfrank Not dept stores, big grocery chains, Walgreens/CVS too?

[Jack Lynch @jackdavidlynch]

“The 48-Hour Validation Funnel That Kills 90% of Startup Ideas” by Marshall Hargrave https://t.co/xS0ZqkfOs8

[Sean Frank @Seanfrank]

Lessons from a $100,000,000 marketing budget:

1- meta is your best friend.
You will not be able to escape it.

2- google is always number 2.
The diversity of placements across google is just unmatched. Search, email, display, shopping, long form, short form- it’s the best business on earth.

3- affilate and influencer are one and the same. It is a good number 3 move for most brands. And newer brands go here instead of Google now.

4- tv.
There is still a place for tv.
Partners like tatari have made buying linear cheap and easy. Connected gets better tracking but you pay for it.

Wait to do tv until you are spending $10,000,000 on meta.

5- secondary digital channels.
Applovin, snap, tik tok, Reddit, X, Pinterest all sit here.

I treat these as always on tests.
Some people only go on snap. Some X or Reddit.

But these (outside of very rare use cases) will rival a meta for spend.

Worth setting up, epescially because assets are all the same!

6- Amazon.
You sell on Amazon, you HAVE TO RUN ADS.

Do not fall for dsp though.
Amazon can not drive off Amazon demand better than meta.

7- OOH/radio/experiential
This is mostly for your marketing team and not to drive straight sales.

But it can lead to good emails or good creative.

8- creative still matters the most.
More than channel, more than bid strategy.

Nail creative, nail offer, nail product.

Channel expansion comes after all that

[Jack Lynch @jackdavidlynch]

@Nate_Google_ 48

[Jesper Hensgens @JesperHensgens]

This kids toy store is literally printing money 🤣

Doing $100K/month with Google Ads only.

No TikTok. No Facebook. No dancing videos 😂
I broke down exactly how I find these “boring” winning stores using free tools 🏆

Want the video? Like & retweet, comment “FIND” and I’ll send it over!

[Jack Lynch @jackdavidlynch]

@DTC_Quizbuilder SOCIAL

[Jack Lynch @jackdavidlynch]

@liosecom Convert

[Jack Lynch @jackdavidlynch]

@jeffreympark Yes

[Jack Lynch @jackdavidlynch]

@Bogzabs96 Script