Jackson Cunningham

Entrepreneurship, DTC, and growth | Founder of 8-fig DTC cat brand @tuftandpaw

[Jackson Cunningham @jacksonc]

I spent $2 million dollars and 18 months becoming the King of Cat Poo 💩

Flash forward to today, and I've sold over $20 million dollars of my cat litter.

Here's the true story of how my frustration over my cat's disgusting litter box turned into a $30-million dollar biz...

[Jackson Cunningham @jacksonc]

@herrmanndigital @dtcprophet Do you give any additional prompt for the static creation? Or just say "make a static ad for X brand using this headline". The headlines I got seem a bit generic so I'm wondering about the quality of what I'd get

[Jackson Cunningham @jacksonc]

https://t.co/f1E7KMeyUE

[Jackson Cunningham @jacksonc]

Looking for someone who is obsessed with cash and cats 💰 😻

We're assembling our leadership dream team (VP Product, VP Growth, VP Ops, VP Finance, CTO) to take us to 9-figures and beyond and VP Finance is the last missing piece - this role will make or break our next phase of growth. Join a group of insanely talented and passionate people (ex. early hires from Article, Vega, Pebble etc)

JD in comments

[Jackson Cunningham @jacksonc]

🐱 Calling All Cat Lovers!

We're building Project Purr—a community of cat parents shaping the next generation of feline wellness products.

💡 Got opinions about cat care?
❤️ Want to help make life better for cats (including your own)?
🎁 Ready for exclusive perks and sweet discounts?

Join us. Your voice = real impact.
Let’s build the future of cat care—together.

👉 Join Project Purr here 😺🚀
https://t.co/WG4nZEcyqt

[Jackson Cunningham @jacksonc]

@_dvniel_ Long live the king 👑

[Jackson Cunningham @jacksonc]

@JeremiahPrummer Thanks!! Powered by @KnoCommerce :)

[Jackson Cunningham @jacksonc]

Super excited to announce today that we closed our 4M Series A for tuft + paw with a minority stake from Companion Fund, a venture capital fund run by Digitalis Ventures in Partnership with Mars.

It's an exceptionally difficult environment to raise money right now for CPG brands. As one investor put it, "you could be pissing gold coins right now and investors would question if gold coins are worth anything."

When most people hear “Mars” they think of chocolate, but Mars has been a leader in the pet care category for 90 years and their pet care businesses now account for 60% of their business. They were one of the earliest brands in the pet space, acquiring Chapel Brothers pet food in the UK in 1935 at a time when the idea of serving your pets dedicated pet food (versus table scraps) was extremely novel.

Mars is obviously a huge brand, but once upon a time, it was a single founder obsessed with developing an amazing product and running a scrappy startup.

Together Mars and Digitalis Ventures invest in great ideas for advancing animal health at scale. I am SO excited for this next chapter and feel proud to be in such good company. We're a completely independent brand, but their support will help us continue building toward our vision of being the most innovative brand for cats and cat people 🐈

[Jackson Cunningham @jacksonc]

@humankind_place thanks Sam!

[Jackson Cunningham @jacksonc]

@dtboyd 💯

[Jackson Cunningham @jacksonc]

@_dvniel_ aw, thank you! Appreciate that

[Jackson Cunningham @jacksonc]

@Lynnenallo Let me know what you think of it!!

[Jackson Cunningham @jacksonc]

I spent $2 million dollars and 18 months becoming the King of Cat Poo 💩

Flash forward to today, and I've sold over $20 million dollars of my cat litter.

Here's the true story of how my frustration over my cat's disgusting litter box turned into a $30-million dollar biz...

[Jackson Cunningham @jacksonc]

@GrantHans3n thank you!

[Jackson Cunningham @jacksonc]

@jmdagdelen @alexisohanian friend had intro'd a few months prior. He had already invested but this was an add-on investment

[Jackson Cunningham @jacksonc]

@fabien_mouvet let me know what you think!

[Jackson Cunningham @jacksonc]

@HealthcareGlob1 2 million over a few years, funded from early sales

[Jackson Cunningham @jacksonc]

@iampaniclothing Salaries, testing, prototypes, and marketing

[Jackson Cunningham @jacksonc]

@davidsven Quality Control

[Jackson Cunningham @jacksonc]

Or order from our site at tuft and paw dot com and let me know what you think! I literally recommend it to every one of my friends.

Thanks for reading.

- The King Of Cat Poo

[Jackson Cunningham @jacksonc]

So, if you feel my pain. If you know the feeling of scraping a stinky clump of cat poo from the bottom of your foot en route to bed. Then it's time we get to know one another. Go check out our litter at your local PetSmart next month.