Jacqueline Gates

Brock U Grad & Public Health Professional

[TBay Public Health @TBDHealthUnit]

The guy who comes up with clever tweets is off this week. Vaccines are... good. You should get one.

[Mustafa Hirji @mustafahirji]

With local #PublicHealth agencies like @NRPublicHealth stretched thin #contacttracing, #vaccinating, supporting vulnerable residents, & still preventing many other illnesses, I truly hope the bipartisan disinvestment of PH since 2014 finally ends. https://t.co/sbXVCZP7ot

[Randy Luckham, PharmD 🇨🇦 @horsepharmer]

The media could help us with A-Z vaccine uptake. Instead of reporting about people’s fears, start publishing interviews with the folks who made a decision and got it. Media is welcome to stand outside my pharmacy all day long. Just look for the folks with smiling eyes.

[Jacqueline Gates @jacq_gates]

@CAMHResearch highlights the impact of #COVID19 on mental health in #Canada As we focus on behaviour associated with covid, we must consider the impacts on other areas of health #SocMarBU how can we address co-impacts of the pandemic from a SM perspective? I.e. pos coping skills

[Jacqueline Gates @jacq_gates]

Comparing of risks of blood clots between #AstraZeneca and #COVID19 helps to address perceived risk & severity within the population. #SocMarBU do you think sharing this kind of info through mainstream media will help to change perceptions/impact vaccine hesitancy?

[Marty Mako @Marty_Mako]

Risk of having a blood clot (varying mechanism of action, same result) with:
AZ vaccine: 0.0004%
Hormonal Birth Control: 0.1%
Smoking: 0.18%
COVID in Hospital: 16% +

[Jacqueline Gates @jacq_gates]

Amazing use of a segmented communication to reach a target audience by @TorontoStar. They have leveraged @TikTokCanada to communicate hotspot vaccinations for those 18+ in #Ontario. #SocMarBu how else can youth be reached via targeted communication? I.e. influencers in Instagram

[Toronto Star @TorontoStar]

Soon, those 18+ in Ontario’s COVID-19 “hotspots” can book a vaccine. Use our Toronto Star database here to see if you’ll be eligible: https://t.co/nih9bGk2F4

The Star’s @EVYSTADIUM with the explainer on @TikTokCanada. Follow us there: https://t.co/UVqDDlWe0T

[Jacqueline Gates @jacq_gates]

Through the pandemic we’ve been told to stay home if we’re sick or have been exposed. Without #PaidSickDays this isn’t feasible for many #SocMarBu how can we remove this barrier to behaviour change? I.e. calling your #MPP to advocate for change https://t.co/4E5HUxF10O

[Jacqueline Gates @jacq_gates]

@CAMHnews provides #COVID19 info sheets in numerous languages. This removes barriers that come for priority populations and ensures equitable access to information. #SocMarBU how else can barriers be removed? I.e. accessible transportation to vaccine sites https://t.co/O6GxuYxP0Q

[Jacqueline Gates @jacq_gates]

@JoshMatlow illustrating the confusion that stems from unclear public health messaging. #Ontario needs clear & easy to follow instructions from the top down to encourage behaviour change to fight #COVID19. #SocMarBU how can we encourage this? And who should msgs come from?

[Josh Matlow @JoshMatlow]

So, it’s not a “lock down”, it’s a “shut down”. And we’re in the gray zone. But gray is the new red, or partially? And we didn’t need to send the requested bag to school with our kids today to collect their shoes. And March break, in April, is still on. OK. Couldn’t be clearer.

[Jacqueline Gates @jacq_gates]

The title of this article illustrates the mixed messaging we are receiving in #Ontario from the government. It is hard to encourage residents to stay home while reopening businesses. #SocMarBU how can we streamline messaging for behaviour change? https://t.co/zXwynBr6h5

[Jacqueline Gates @jacq_gates]

Powerful graphic illustrating the fact that the best #CovidVaccine is the one you’re offered. Visual cues such as this are a powerful behaviour nudge. #SocMarBU what other methods can be used to push fwd this message. How about key influencers publically receiving #AstraZenaca?

[Be the change you want to be @AgBioWorld]

I’ll wait for the next one

@CH_Cartoon Artist Bruce MacKinnon #AstraZeneca

[Jacqueline Gates @jacq_gates]

#SocMarBU check out this resource targeted at parents by @CDCSTD. Once you’ve taken a peak at their targeted messaging and fact sheets, give some thought to other ways to target parents to discuss sex with their teens. What about virtual “lectures” w/ role playing for parents?

[CDC STD @CDCSTD]

Parents, if you talk with your #teens about #sex, they're more likely to delay sex. Start talking ➡️ https://t.co/C8zW9WD3fh.

[Jacqueline Gates @jacq_gates]

Check out @heartniagara’s virtual bike rodeo, designed to teach #bikesafety to students across #Niagara https://t.co/1YW7JJBtSf

#SocMarBU this is a great example of adapting your promotional channel to meet your target audience. How else could this be done? (Ie. Tik Tok)

[Jacqueline Gates @jacq_gates]

Great initiative by @TOPublicHealth to reduce barriers to isolation and promote equity, as many at marginalized populations cannot isolate @ home #SocMarBU what other barriers should be addressed to facilitate this behaviour (isolation)? For example, paid sick days or childcare.

[Toronto Public Health @TOPublicHealth]

Self-isolation helps limit virus spread, but not everyone can isolate safely at home. That's why TO has a voluntary isolation centre for ppl who need a space to self-isolate if someone in the household has #COVID19. Find out if you are eligible: https://t.co/pmN6mP7yKL

[Jacqueline Gates @jacq_gates]

@HarvardBiz published a great article about shifting to selling services. Many of the lessons can be applied to social marketing. #SocMarBU what similarities do you see b/w selling services and “selling” behaviour? 🔗https://t.co/CPN130mKAc

[Jacqueline Gates @jacq_gates]

Great news @twitter is implementing a strike system to reduce the spread of COVID-19 vaccine misinformation, removing repeat offenders #SocMarBU what else can be done to deter this? I think the circulation of credible info from key influencers will help! https://t.co/4ux52N6QtK

[Jacqueline Gates @jacq_gates]

Infographic encouraging children to ask 5 questions about their medicine to reduce medicine use errors & improve #safety. #SocMarBU is it more effective to target parents or children to engage in this behaviour change? I think engaging w/ children helps to nudge parent behaviour

[MedError.ca @SafeMedUse]

Kids who are knowledgeable about their medicines can help prevent mistakes. Use the "5 Questions to Ask About My Medicine" together with your child the next time you see the health team!

Find it here ➡️ https://t.co/AIDTHxG2kF

[Jacqueline Gates @jacq_gates]

@TOPublicHealth has created a helpful flowchart for symptom assessment of school-aged children 🔗https://t.co/qQAZgyK0DB #SocMarBU how could this chart be more effective using SM teachings? I think it would be great to have behaviours bolded to highlight the desired change(s)

[Jacqueline Gates @jacq_gates]

@niagarahealth providing up to date, transparent data about #COVID19 vaccine administration, with first and second dosage progress. #SocMarBU what other vaccine data would be beneficial to communicate on a local level? I’d love to see avg age, HCW vs. residents and municipality!

[NiagaraHealth @niagarahealth]

#Niagara Vaccination Update: As of Monday, February 22 at 5:00 p.m., Niagara Health has administered 6,327 vaccinations.

Of that, 4,751 were first doses and 1,576 were second doses.

Visit our website for Vaccination Clinic updates: https://t.co/50NqI48EX8