Jake Bennett

Practice Area Lead at @Slalom. Formerly CTO at @POP_Agency. Obsessed with using customer data, #CDP's, MarTech and cloud architecture to drive revenue growth.

[Jake Bennett @jakebenn]

@andrewchen Adobe. Epic pivot from creative tools to MarTech dominance.

[Jake Bennett @jakebenn]

@AmberCadabra Great question! I get this question all the the time from engineers entering into MarTech. This is a good list to start from.

[Jake Bennett @jakebenn]

@johncutlefish I coach my team very specifically to use the term “internal partner.” Why? Because we work for the same organization and ultimately share the same goals with our partner, unlike a relationship with a third party. This puts the product team on equal footing.

[Jake Bennett @jakebenn]

@ClaireMax @SavageBarbell @BALENCIAGA @AlyssaM_InfoSec

[Wes Kao 🏛 @wes_kao]

You're a leader.

You're killer at execution.

You need your team to be the same.

Here’s a framework for building a culture of rigorous thinking:

[AWS CloudFormation @AWSCloudFormer]

🔧 Troubleshooting your #AWS #CloudFormation stacks just got easier 🔧 You can now disable automatic rollback, keep successfully provisioned resources, and retry stack operations! https://t.co/hpmiROoO3V

[Sahil Bloom @SahilBloom]

Razors are rules that simplify decisions.

THREAD: 20+ powerful razors (to help you cut through life’s noise):

[Tim Medin @TimMedin]

Best description of NFT I've seen

[David Perell @david_perell]

Some paradoxes of modern life:

1. The paradox of reading: The books you read will profoundly change you even though you’ll forget the vast majority of what you read.

[Jake Bennett @jakebenn]

Sage leadership advice👇

[Liz (Welsh) Beechinor 😅 @LizTweetsTech]

My dad led an organization of over 300,000 employees.

When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵

[Victoria Tidwell @ToriTidwell]

What’s a no-brainer marketing tactic for any brand that’s often overlooked?

[Elizabeth Yin 💛 @dunkhippo33]

Friday thread on email and how I get to Inbox Zero almost everyday.

On ave, I receive 200-300 emails per day. Here's how I process mine.

>>

[Julie Zhuo @joulee]

My co-founder Chandra Narayanan's quote has become something of a product-builder's mantra for us: Diagnose with data and treat with design.

There is so much packed into those sentences! Thread going deeper 👇 (1/15)

[Gergely Orosz @GergelyOrosz]

“We don’t write PRDs (Product Requirement Documents) as that’s too waterfall. We’re more agile than that.”

My experience tells otherwise: you’ll prob lose a lot of time later. A good PRD answers a few, but critical questions. Here’s how short it can be at Airbnb (via @lennysan )

[Slalom @Slalom]

Happy birthday to Ada Lovelace, the first computer programmer! We're excited to announce a birthday of our own: our #WomenInTech group, Slalom WIT, turns 1 today! To help us #CelebrateAuthenticity, we asked some of our founding WIT leads what being a woman in tech means to them.

[Jake Bennett @jakebenn]

Growth hacking ain’t just for startups anymore. Given its tremendous success, it’s time for enterprises to get onboard. The right tools like @Amplitude_HQ make this much easier.

[Amplitude @Amplitude_HQ]

"The growth hacker mindset, combined with the right tools and practices, offers a blueprint for enterprise companies to realize digital transformation and unlock growth."

@Slalom's @jakebenn covers how #growthhackers understand customers with data.
https://t.co/h7F0OvO3wJ

[Jake Bennett @jakebenn]

This is too true. Persistence conquers the pit of despair that inevitably accompanies big evolutions.

[Vala Afshar @ValaAfshar]

The emotional journey of creating anything great

[Angie Jones @techgirl1908]

My 10 Commandments of Navigating Code Reviews

https://t.co/STnfEu2iXA

[Jake Bennett @jakebenn]

Join me today as I discuss the next evolution in product analytics with Amplitude: Using #MachineLearning to automatically identify paths in the customer journey that either accelerate or hinder the customer experience. @SlalomSeattle @Amplitude_HQ

https://t.co/2DuM7MPfdo

[Jake Bennett @jakebenn]

Big news in the #MarTech space. A mash up of two great companies, @twilio and @Segment. Things are about to get about to get interesting.

[Forbes @Forbes]

Cloud communications business Twilio has agreed to acquire customer data infrastructure company Segment for $3.2 billion https://t.co/Uzt6l9CHot by @alexrkonrad