@savage_acro This is like the lady on a flight that realized there was a hunting knife in her dog carrier and came up and handed it to the flight attendant while yelling “I’m sorry!!!” Two hour delay and a SWAT team swarm later and we were on our way.
We fired our creative agency.
Here’s why, and how.
When I joined ILIA Beauty 2 years ago, we needed a faster, more adaptive way to produce high-performing ad creative that fit our brand style.
@ChereneAubert It’s the same we’ve heard repeatedly when brands have come to us at https://t.co/xZAHhhlWi2. You’re never going to have the buy in or dedication that “in-house” has. It’s just expensive to build in house. That why we’ve been powering brands with dedicated offshore talent.
Who’s building the next @Rippling? Got addicted to it before but I should be getting a bug bounty from @parkerconrad based on the 3 bugs I’ve found since implementing it this time around.
Asked a few companies how they hire FDEs (forward deployed engineers). Head this article from @alexandr_wang referenced a few times as what worked well:
@codyplof Hey Cody low how much you shared here. Would love to discuss point 7 with you and what we are building at @Keentohire with offshore premium roles.
@follard@the_alex_d_ Somewhere is just a fancy marketing for offshore recruiting — they take no skin in the game on talent quality and you pay upfront. My company Keen does the opposite. Fee is baked into the lifetime of the agreement, all talent is in office, managed, and guaranteed.
@the_alex_d_ Hey Alex. That’s why I founded Keen (https://t.co/vH3qnmSxdG) I was running DTC agencies and found the offshore talent options sucking. I set out to find the top 1% talent offshore, pay them well, and match them with our clients Here’s a few of our talent https://t.co/aBbtJXFaDP
@asap_cael Hey @asap_cael I built https://t.co/vH3qnmT53e for just that. We build embedded offshore teams that outperform freelancers and agencies in premium offshore marketing. Especially strong in ecom, creative, and CX. Happy to share more.
@darrencandow@EricRawsonPhD@chadkerksick Any new research out or updates to the findings that creatine can help prevent Alzheimer’s or amyloid beta plaque formation in the brain?
@codyplof That’s why we built Keen (https://t.co/vH3qnmSxdG). We’re giving you in-house power of fully dedicated staffed team members but with the power of agency oversight, strategy, and management & the flexibility of a freelancer. Combo of all 3 that you like.
@the_alex_d_ Hey Alex, that’s why I started Keen (https://t.co/vH3qnmT53e) I was sick of the fractional attention of freelancers or bloated agency retainers. We hire fully managed and high caliber offshore recourses for brands in top markets like South Africa. We should chat!