Jake Zim

Chief Marketing Officer at Another Axiom, makers of Gorilla Tag, Dad of twin fellas. Husband of Italian wonder woman. I ❤️ Games+Ent+Tech+$$$ Stroll the 🌎

[Jake Zim @jakezim]

Thrilled to Share My Next Chapter: Joining Another Axiom as Chief Marketing Officer

If you've been following the XR space, or even if you just have kids who won't stop talking about virtual reality games, you've likely heard the roar of Gorilla Tag.

With over 10 million players, 10 billion views on Tik Tok (yes that’s a “B”), 125K ratings, and a jaw-dropping $100M in sales, it's not just a VR mega-hit, it’s a business phenomenon.

https://t.co/KCik5m3MTr

I spent more than 13 incredible years at Sony, shipping over 20 VR games. But the opportunity to join the team behind Gorilla Tag? That's the stuff career dreams are made of.

Another Axiom isn't just riding the wave of success; they're building the future of VR gaming. Their commitment to innovation, player-centric design, and ethical company growth aligns perfectly with my own values.

I'm stepping into the role of Chief Marketing Officer, overseeing all marketing, brand development, licensing, partnerships, and IP expansion for Another Axiom's properties.

The sky's the limit, and I'm ready to go bananas with this amazing team and become MONKE!

#newjob #VRgaming #marketing #AnotherAxiom #GorillaTag #OrionDrift

[Jake Zim @jakezim]

Did you hear that? https://t.co/s8jwBuaal6

[Jake Zim @jakezim]

The team just keeps making great gorilla tag content and updates

[gorillatagvr @GorillaTagVR]

You've Been Summoned.....https://t.co/Y6qmAJWVTc #gorillatag #gtag #vr #gaming

[andrew chen @andrewchen]

fun frequent convo I've been having with founders in the a16z speedrun program we're running in LA for the next 12-weeks:

the clarity of a startup's story means clarity in their strategy. The story is the strategy.

On the other hand, a confusing, rambling story means that your approach is likely complex, incoherent, and unattractive. If you've ever had someone pitch you a product idea and then needed to ask question after question to understand what they're doing, you know what I mean.

This is a skill. It takes tremendous time and effort to pare back your startup's core ideas into a short series of truths, with strong local connections in between. The process of paring down the idea requires hardcore prioritization -- knowing what parts of the idea are core and must be done right away, and what parts are irrelevant, or can be done in the future. A clear narrative forces clarity in strategic tradeoffs.

It takes no skill to have massive complexity -- we can all brainstorm a ton of ideas, throw all the exciting trendy technologies into our idea, and make a go for it. But these messy stories reflect strategic indecision and avoidance. And the resulting unclear strategy will repel potential customers, investors, employees, and partners. They don't know who you are, or what you're really doing, because you don't either.

the best stories are a form of lossy compression, where they leave out 90% of the operational detail, but still hit the emotional and strategic truth. They ring true as soon as the words leave your mouth. And not because they are obvious statements -- after all, we get tired of hearing the same things -- but rather because they make observations on the reality of the world new way that cuts through the noise. They contain a "secret" that's surprising and compelling. The best narratives tap into feelings, not just logic.

the good news is that you can often figure this all out as you go. Founders and product builders are often are guided by the intuition of what they want to see in the world. Intuition might guide you towards a solid product, even if the initial story is a bit messy. And as you understand your customers' real world use cases, plus how your own customers describe your product, it can get easier to compress down all your ideas/observations/mistakes into a simpler expression of the idea.

[gorillatagvr @GorillaTagVR]

🛹 Revamped & Reloaded: HOVER PARK 2.0 is here! 🛹

🎯 Droppable Boards
🎨 New Graffiti & Deck Dispensers
🏁 Official Tracks w/ Timers & Scoreboards
🎶 Fresh Music just for the map
💥 Fun New Cosmetics

Get ready to grind through all the new features! #gorillatag

[gorillatagvr @GorillaTagVR]

MONKEBLOCKS IS STACKING UP TO SOMETHING BIG!

🧱 Build it 🏃‍♂️ Run it 🦘 Jump it 🤖 MoBots Assemble!

Create platforming challenges, can you reach the finish?

🌸 Spring is here, and Nowruz is in full bloom! Turn over a new leaf and celebrate! 🌿🎉 #MonkeBlocks #Nowruz

[Jake Zim @jakezim]

@NathieVR lmk if you want to cover it more

[Jake Zim @jakezim]

This video says it all.

For anyone wondering where social VR is going, Orion Drift is the answer.

Thanks for this thoughtful piece @GAMERTAGVR

https://t.co/Sa01zPJwGv

[Jake Zim @jakezim]

@bozoid Very gud

[Jake Zim @jakezim]

https://t.co/MLEpxbBqJ4

Cough...cough..ahem...Gorilla Tag.

This article speaks to why we love our Janky-Cute art style and more importantly, our community does too.

It also helps make the business argument that high-cost immersive tech hardware isn't in the best interest of the XR gaming community.

[Jake Zim @jakezim]

Go Bears!

[College GameDay @CollegeGameDay]

This moment between @PatMcAfeeShow and the Cal fans was electric ⚡😂

[Jake Zim @jakezim]

@eminus @XREALGames The Rock on a rock! How could that go wrong 🙃

[Jake Zim @jakezim]

A guy who never set out to design games somehow became one of the greatest minds in game development. Why? Passion is a big part of the answer https://t.co/nbH5d0p6Ad

[Jake Zim @jakezim]

I go 🍌🍌🍌 for these threads

[JP @JPMinetos]

Launched in 2021, Gorilla Tag isn't just a game—it's a cultural phenomenon. Not only has it become the most successful VR title with over 12M players, it has set precedent for the most successful catalyst for VR gaming: social.

[Jake Zim @jakezim]

Just launched and limited time only - the only Official Gorilla Tag merch store online. The rest are all fake fraud rip-offs and won't look right!

[gorillatagvr @GorillaTagVR]

🙊Happy Monday, Monkes! Gear up with the latest and greatest Gorilla Tag merch at our limited-time store! Grab your faves and the corresponding in-game items before they’re gone! ✏️

https://t.co/Ez34dWFFtJ

[Jake Zim @jakezim]

My son once asked me why he couldn’t find my name in the credits of a Sony Pictures Virtual Reality game.

I smiled and told him my credit was at the front of the game.

See that SPVR logo?

Every time that logo plays, it’s a symbol of the amazing work done by talented teams around the world and represents one of my proudest career achievements.

Launching a virtual reality business inside a major movie studio has been a wild ride. Every day has a new twist and turn, filled with thrills, chills, laughs and an occasional touch of nausea.

Today I’m wrapping up 13+ years at Sony, the last 8 running @SonyPicturesVR

I’m filled with gratitude for the people who have been there along the way, and excitement about the next step (more on that soon).

Sony is a special company, where technology powers creativity allowing artists to realize their vision and executives to drive forward-thinking innovation.

A culture of innovation requires leaders who have the courage to put trust in the hands of their teams and let them stand by the results.

Leadership at Sony Pictures did that with me, and I am forever grateful to have had that opportunity.

Specifically, I want to call out Tony Vinciquerra, Tom Rothman, Josh Greenstein and Jeffrey Godsick for their support, guidance and friendship over the years.

Today won’t be the last time I walk under the rainbow at the Sony Lot, but the next time will be different.

As it should be. Innovation means new; new methods, products, ideas.

SPVR 2.0 will be different. And I can’t wait to wait to point to that new logo and smile.

Excelsior!

[Jake Zim @jakezim]

If you're interested in the XR industry and don't already follow his work, put 👀 on @jank0

https://t.co/Cq5HGlQb0Q

[Jake Zim @jakezim]

The hit VR game Gorilla Tag has an E for Everyone rating from the Entertainment Software Rating Board (ESRB) - but what does that really mean in a virtual world? Here's a great piece for parents and families on the game: https://t.co/zmEOIz7Xa2