James A. Madsen

Freelance creative director/copywriter, conceptual and strategic thinker. Usually all on the same day.

[James A. Madsen @jamadsen]

I haven't posted on here since 2021. I wasn't planning on it today, either, yet here I am. What's up? Any changes on the platform the last couple years? 🙃

[James A. Madsen @jamadsen]

What's it like being asked to redesign the "American flag?" When you get past the anxiety and embrace the challenge, it's amazing. https://t.co/OOxyRrmYMf

[James A. Madsen @jamadsen]

Comirnaty? Sounds like slang for a virus you get from risky sexual behavior. Hey @pfizer next time you need help with branding, I know a good freelance copywriter. Just saying. #COVID19Vaccine #COVID19 #Comirnaty

[David Moyes enjoyer @masonlondon]

'The Long Way Home' now available as a 1/1 on @SuperRare . A new collaboration between me and @Kiefer_on_Keys and an epilogue to our 10 animation series that spanned his last three EPs.

https://t.co/odKtf3o13g

[James A. Madsen @jamadsen]

As a self-professed ad nerd, I never thought I'd leave the agency world. Yet, that's exactly what I've done. Read about my move at https://t.co/tHNlynMVS5 and if you need a freelance creative director/copy writer, I'm available.

[Archive: Governor Andrew Cuomo @NYGovCuomo]

Listen to Bill Nye.

[James A. Madsen @jamadsen]

One of my favorite @SportsCenter spots that's more relevant now than when it originally aired. https://t.co/rh9UqZ5u5o

[James A. Madsen @jamadsen]

I’ve never understood the wrap applause at the end of a shoot. But imagine if meetings ended that way. I bet they’d be a lot more productive.

[James A. Madsen @jamadsen]

Great week at the shop — production on phase 1 of a new brand platform for a great client wrapped. Stoked for our team and can’t wait to see it in the wild and share when it hits.

[James A. Madsen @jamadsen]

Stoked to learn today that my first new biz pitch with my new agency was our first win. Grateful to be on an amazing team.

[James A. Madsen @jamadsen]

@IanSohn Great read.

[James A. Madsen @jamadsen]

Pitch mode.

[adland ® @adland]

Adland resurrected - heck we do it to dead movie stars and ad slogans, so why not Adland itself.

https://t.co/9Vi1cCxoBg

[Jess Smith @WarJessEagle]

You’re lucky if your social content makes people pause.

You’re even luckier if your social content makes people take action.

You’re the luckiest if it helps build true affinity.

On the crowded internet, none are easy.

Focus on the things that actually make an impact.

[James A. Madsen @jamadsen]

@Elroythecat Re-reading the book on Helmut Krone. The lessons in this book are more applicable today (in a data-driven/metrics world) than ever. https://t.co/zQ6SsAegfU

[James A. Madsen @jamadsen]

Love that these Disney ads don't show the "product" but clearly demonstrate the benefit. https://t.co/bKALnJBv84

[David Herrmann @herrmanndigital]

Tip 10: Avoid visual banality - "If you want the viewer to pay attention to your ad, show them something they have never seen before."

This ad from @DollarShaveClub makes you stop and watch. It's a great way to capture attention.

https://t.co/pb0bQrXHSB

[David Herrmann @herrmanndigital]

Tip 5: Open with the fire: "When you advertise fire-extinguishers, open with the fire."

To me nobody does "fire" better than @blckriflecoffee https://t.co/DfO4CFQeqb - their ads make you always remember them cause of just how ridic they are.

[James A. Madsen @jamadsen]

@tanrr Sadly, you’re right. And I should have taken it as satire.

[James A. Madsen @jamadsen]

@tanrr Sorry. You’re right. I replied to a tweet hoping to dispel what I perceived as a stereotype I thought wasn’t exactly moving anything forward.