🎙️ I’m happy to announce that I’ve joined @davepeiris as a co-founder of Finchling, a news monitoring tool that finds PR story opportunities (before your competitors do 😉).
Great and strategic PR has been impactful for SEO for years, and we're seeing more and more how it's a key part of AI visibility, so when I heard about a tool that Dave was working on that was making PRs lives easier and their work better – I was very intrigued.
Finchling works by scanning the news for any relevant stories for your brand, telling you why you should be interested in it and then suggesting how your brand could react to it.
News monitoring for your clients is time-consuming and can make PRs feel like they need to be "chronically online" - Finchling is here to solve that.
I'll share some examples over the coming days, but the feedback we're getting from PRs is amazing:
“Finchling takes the heavy lifting out of client and competitor news monitoring and delivers high-quality ideation exactly when we need it” - Jade Denby from Marketing Signals
“Finchling is SUCH a time-saver, bringing us the most relevant news stories and inspiration for how to respond without the team needing to comb through endless sources manually.” - Tabby Farrar from Candour
“Finchling has become a genuinely valuable part of our digital PR workflow in just a few days, especially for spotting timely opportunities we might otherwise miss.” - @ShannonMcGuirk_ from Peach
Importantly, this isn't about having a tool to replace PRs. Finchling is about streamlining the news monitoring process, so that PRs have more time to focus on doing what they do best for brands – creative, innovative and impactful work for brands.
And don't worry – I'm not going anywhere! I'll continue doing SEO & AI Search consultancy via Orainti and working in SEOFOMO as always. Finchling is an additional venture that sits at the intersection of PR and search visibility, which makes it a natural extension of the work I already do.
You can sign up to try it for just $1/£1/€1 at finchling(.)com - I would love to hear what you think 🙌
@Baskonia Vengüenza? Hasta esta palabra os queda grande. Faltando al respecto con estas actuaciones...... No hace mucho, tambien os lucisteis con la visita de Essie Hollis!! Menuda "panda"
Hola @SEUR@SEUR_responde. Vuestro repartidor en Vitoria miente sistemáticamente diciendo que no estoy en casa (es mentira) para dejar el paquete en un Pickup y ahorrarse el trabajo. . ¿Vais a cumplir el contrato de entrega a domicilio o paso directamente aldenuncia en Consumo?
@pablolaso Mucha suerte Pablo ! Las oportunidades que pasan cerca hay que aprovecharlas y está de la selección seguro que te viene como guante al dedo!!!! 🍀🍀🍀
Todo camino empieza con un primer paso.
Cuando el destino es el mismo, subimos juntos.
Hoy Baskonia y Alavés visten la misma piel 🏔️ Nueva tercera equipación 25/26 -> https://t.co/wApjgW7J2L
@gasteizhoy Pues sí! y ojo que los Franceses ya se están moviendo a Loiu para hacer sus escapadas con lo que en breve como no se pongan las pilas en Foronda, habrá problemas hasta para dejar el coche en el parking de Bilbao!!!
@kiroleros@TrebinuSagardo Egun on @kiroleros! pues me costaría decidir entre Kike o Sivera! Yo me iría con cualquiera a Trebiñu para pasar un buen rato!! 😎😎😎
@kiroleros@BarTxiki Egun on @kiroleros! pues yo creo que el objetivo del Chacho se cumplió y como tal caducó su continuidad. Creo que es una forma de curar la herida de LGP. A pasar buen día!!😎