James Fetter

Founder @cliphausinc | 250k+ clippers

[James Fetter @jamesfettr]

ClipHaus is hiring a Video Editor.

After Effects and Premiere Pro. Both. Non negotiable.

We need someone who understands what makes short form content actually perform. Not just how to cut a video but how to make someone stop scrolling in the first two seconds.

If that is you, send your best clip to my DMs.

[James Fetter @jamesfettr]

@adamtwtz We’re killing it📈

[Adam @adamtwtz]

https://t.co/rbiJqoUrOq

[James Fetter @jamesfettr]

@contentrewards Love to see it. We’re cooking 👨‍🍳

[Content Rewards @contentrewards]

Get paid to clip Coinbase’s VALORANT tournament.

Live on Content Rewards.

[James Fetter @jamesfettr]

this is what the fastest growing companies don’t tell you:

they’re constantly testing content.

not 5 videos.
not 10 videos.
hundreds.

because the only way to know what works is to test more.

different hooks.
different formats.
different creators.

most companies try to guess what consumers want.

the best companies let the market tell them.

that’s the power of creator distribution.

most companies are still trying to make the perfect post.
the best companies are building machines that can test thousands of them.

if you’re not thinking about distribution yet, you’re late.

[James Fetter @jamesfettr]

successful AI founders won’t tell you this.

if you’re building an AI company and you haven’t tested clipping yet

you’re missing out on one of the cheapest growth channels right now.

you literally have thousands of people creating content around your product, and you only pay when the content generates results.

$0.10-$1 CPM
40-50x cheaper than traditional paid ads.

I’ve been scaling brands through a network of 250k+ clippers.

the AI companies figuring this out early have an unfair advantage.

you getting left behind.

[James Fetter @jamesfettr]

this is what the fastest growing brands don't tell you:

they’re constantly testing different content formats, different hooks, different creators, and different angles.

they aren’t just posting one video and hoping it works.

they’re putting out hundreds of pieces of content every month to figure out what actually connects with consumers.

but doing all of that internally is basically impossible.
what they do instead is launch mass clipping campaigns.

you set a budget and have creators make content around your brand.

you can give creators examples of formats that are already working, provide the assets, and let them create variations at scale.

one winning format can become 20, 30, even 50 different pieces of content.

and this happens before brands commit massive budgets into traditional ads.

you only pay creators when they generate verified views.
with CPMs starting around $0.10-$2, brands can scale content distribution based on actual performance.

more creators.
more content.
more formats tested.
find the winners.
double down.
scale.

that’s how brands build distribution systems instead of relying on one piece of content going viral.

if you’re a brand founder and you’re not testing this yet, you’re leaving growth on the table.

[James Fetter @jamesfettr]

1/ Fair concern, but pay per click is affiliate, not clipping. Captions on TikTok and Reels aren't clickable. People watch a clip, see it again on three other pages, then search the brand. A tracked link misses almost all of that.

2/ We stop the leak upfront instead. Rules on page type, audience and geo. Off-target clips get rejected with no payout. And clips stay organic. Pay on clicks and every clip turns into a hard sell, which the feed buries and people skip.

[James Fetter @jamesfettr]

successful SaaS founders won’t tell you this.

if you’re building a SaaS company and you haven’t tested clipping yet
you’re missing out on the cheapest growth channel.

you literally have thousands of people posting content for you, and you only pay these CPMs, when the video is converting for you.

$0.10–$1 CPM

40–50x cheaper than traditional paid ads.

I’ve been scaling brands through a network of 250k+ clippers.

the brands figuring this out early have an unfair advantage.

you getting left behind.

[James Fetter @jamesfettr]

1/ Appreciate the reply, but the premise is off. Clipping isn't only streamer clips on an entertainment feed. It can be brand, product, and music content pushed through thousands of niche pages. Each one already has the audience a brand wants.

2/ So the targeting is there. It just comes from the page and the algorithm, not an ads manager. And when many pages post the same moment, the right people see it again and again. That keeps the product top of mind.

3/ It's also cheaper, and it doesn't force its way into your feed. People skip ads on sight. They stop for a clip because it looks like something they chose to watch. Carry all of that out to CAC and clips still come out ahead.

[James Fetter @jamesfettr]

@cliphausinc Fr, in a world where you can make any product with AI, the only thing that will separate your product is eyeballs, and distribution

[James Fetter @jamesfettr]

@bookedbymo u gotta look at it like a billboard.

You’re not paying for a direct conversion,

but when consumers see your content time and time again on their feed,

by the time they land on your main page, or get hit with an ad, they already know the product and are sold.

[James Fetter @jamesfettr]

@cIipwire We have over 250k clippers who take campaign relevant content, follow the campaign rules and post from their accounts on X, IG, and TikTok

[James Fetter @jamesfettr]

@jammer3k 🙌

[P @PeterTerrySint]

people romanticize entrepreneurship way too much

“i want to be my own boss”

cool

now you get to be the boss of:

customer problems

employee problems

cash flow problems

not even including YOUR OWN problems

welcome to freedom 😂

but I wouldn’t have it any other way :)

[James Fetter @jamesfettr]

brands are still obsessed with follower count.

i think it’s one of the dumbest metrics to focus on right now.

having 1M followers means nothing if those people don’t care about your content.

every platform is becoming an interest-based feed, not a follower-based feed.
the algorithm rewards what people engage with.

not who has the biggest audience.
stop buying reach.
start earning attention.

this is why clipping is becoming such a powerful distribution channel.

you don’t need to build the audience yourself when you can get your content in front of the right people across thousands of pages.

[James Fetter @jamesfettr]

successful brand founders won’t tell you this.

if you’re a founder and you haven’t launched your own clipping campaign yet
just do it.

it’s literally the cheapest way to distribute your brand right now.

$0.10–$2 CPM

40-50x cheaper than paid ads.

i’ve been scaling brands through my clipping network with over 250k clippers.

Ur getting left behind

[Matt @organicbond]

When someone asks me to look at their marketing, the method gets picked in the first 20 minutes of looking at their business

The decision tree:

Do they have a library of video content? If yes, clipping is the play.

An info coach with 200 podcast episodes is sitting on thousands of clips that just need cutting and distributing. Cheapest attention available because the raw material already exists

No video library? Then run UGC

Hire vetted creators, script them around the offer, and produce the library from scratch. Costs more upfront but every video is built to convert instead of repurposed

Don't want faces at all? Slideshows 100%

Faceless, cheap to produce, and you can test 30 angles in the time it takes to shoot one ugc video

Whichever method runs, the winners don't stay organic. When a video takes off, that exact video gets paid budget behind it

The organic run already proved the creative converts, so ad spend only ever touches proven videos

Then look at where the traffic lands. A great funnel with a weak offer converts nothing, and a great offer inside a broken funnel bleeds money on every click. If either is off, it gets rebuilt before a dollar goes to distribution

Sometimes the leads need a warming layer between the content and the checkout, so that gets built too

None of this is complicated individually.

The skill is knowing which combination fits which situation, because running the wrong method perfectly still loses money

[James Fetter @jamesfettr]

@VadimStrizheus Or just run a clipping campaign

[James Fetter @jamesfettr]

clipping is flawed.

most clipping agencies are entirely focused on one thing: views.

but this means nothing if an action doesn’t take place after viewing the content.
did they remember the brand?
did they visit the page?
did they actually buy something?
thats the part of clipping people are missing.

we’ve been focused on figuring out what happens after the view. better geotargeting, content that’s actually relevant to the consumer, comment marketing, and building campaigns around an action instead of just a view count.

obviously views matter. you need attention before you can convert anyone.
but 20m views from the wrong people that do nothing is a lot less valuable than reaching the right people and actually moving them.

clipping shouldn’t just be a way to manufacture views.
it should be a distribution channel that drives an outcome.