James Qualtrough 🌊

Co-founder @fliprss - at home by the sea in the IOM 🇮🇲

[James Qualtrough 🌊 @jamesq]

@dsilvaclinton01 @jasonfried Perhaps that’s the moment you’re striving to get to. Enjoy it!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

2015: Traffic was our primary marketing KPI.
2025: Traffic is a vanity metric.

How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

[James Qualtrough 🌊 @jamesq]

Just created a white noise app with thanks to Grok. It's been on the todo list for years and now I've got MVP up and running on @heroku. Perhaps 2 hours work - app developed and deployed - having never used Heroku either it's insanely powerful. #nocode #sideprojects

[FlipRSS | Mailchimp Partner @flipRSS]

💡 3 Quick Wins for Better Newsletter Engagement
1.Segment your audience by interest (2x engagement)
2.Automate content curation (saves 5+ hours)
3.Personalise subject lines (47% higher open rates)

Bonus tip: Use RSS feeds to never miss important content.

#EmailMarketing

[Andrew Gazdecki @agazdecki]

Building a startup gets a lot easier when you’re extremely specific about who your customer is. Too many founders try to build for everyone and end up building for no one.

[James Qualtrough 🌊 @jamesq]

@DG_9_6 Great idea, hope it works, I read something the other day that at that point it’s quality over quantity as well so visit metrics will likely drop and the challenge is finding the right influencers who are interested in two-way success. Something we might look at in the future too

[James Qualtrough 🌊 @jamesq]

@DG_9_6 Great job on increasing traffic. Interested in how you used influencers, did they use the platform and talk about it or just do paid promotion?

[James Qualtrough 🌊 @jamesq]

@jasonfried Let people select their interests and automate the emails based on what people want from you. Can be a curated email if the best of @37signals products and yourself.

[James Qualtrough 🌊 @jamesq]

Ha ha - every time!

[James Qualtrough 🌊 @jamesq]

@emilyryantweets @Mailchimp Thanks for sharing, great to see some big updates from @Mailchimp too.

[James Qualtrough 🌊 @jamesq]

This year my focus is on time and more effective use of it. It's also our focus with @flipRSS for our customers. "Lack of time is not the problem, lack of direction is the problem." Zig Ziglar #timemanagement #productivity

[James Qualtrough 🌊 @jamesq]

We’ve been working on a case study which we’ll be releasing in the next week or two. Hoping to help more organisations free up time and boost engagement in 2025!! #savetime #automation

[FlipRSS | Mailchimp Partner @flipRSS]

🎯 Tired of spending Sunday preparing next week’s newsletter?

Here’s how leading universities are saving hours every week:
- Automated content curation
- Smart content filtering
- Scheduled distribution
- Personalised delivery

The best part? Setup takes less than 30 mins

[James Qualtrough 🌊 @jamesq]

@nickop @Tom_Herbert_ Oh wow, they look great. Is the milk loaf the more rectangular one?

[James Qualtrough 🌊 @jamesq]

Day one of Frankie the Sourdough… 6 days of feeding until we know if he’s made it.. #sourdough

[James Qualtrough 🌊 @jamesq]

@nickop Nice! I’m looking forward to trying a couple sourdough recipes from @Tom_Herbert_ book, pizza dough and snobrød! You’ll have to share a photo of your next loaf for inspiration!

[James Qualtrough 🌊 @jamesq]

@nickop Really looking forward to fresh loaves again.

[Naval @naval]

Nobody who’s actually good at making money needs to sell you a course on it.

[James Qualtrough 🌊 @jamesq]

Great work @andrewgleave - got my quotes inspiring me multiple times a day from my phone screen now. Great app.

[Andrew Gleave @andrewgleave]

Excited to share Lumatta, my new iOS app. A simple app for collecting and displaying your favourite X posts and quotes as widgets.

It’s small and simple and inspires me every time I unlock my phone.

[James Qualtrough 🌊 @jamesq]

@nickop That’s a genuine one :-) some older Sims need to be swapped out and replaced.